Attribution tool pricing comparison
Pricing, method, data, buying terms and reviews for every marketing attribution tool we track, read from each vendor's own pages. Causality Engine is not one more of them: it is the layer on top, compatible with every tool here, because it installs nothing and reads your GA4 export. Last read .
€99 once, excl. VAT. It runs alongside whatever you already pay for.
- tools tracked
- 65
- compatible with Causality Engine
- 65 of 65
- publish a price we could read
- 54
- sell one read of data you already have
- 0
Four platforms, side by side. With Causality Engine.
The full tracked list is further down. Every competitor cell comes from the vendor's own pages.
Scroll the table sideways for every column.
| Compared on | Causality Engine | Triple Whale | Northbeam | Rockerbox | Cometly |
|---|---|---|---|---|---|
| Starting price | €99Excl. VAT | Free plan; paid from $219/moapps.shopify.com/triplewhale-1, read | $1,500/mo (Starter)northbeam.io/pricing, read | Custom (enterprise) | $750/mocometly.com/affiliates, read |
| Pricing model | One-time per read, or Pro at €299 a month | Free plan; Foundation $219/mo and Automate $749/mo on its Shopify App Store listing, or yearly with 17% off | Plans by ad spend: Starter $1,500 (under $1.5M a year), Professional $3,500 a month, Growth and Enterprise quoted; price informed by pageviews | Enterprise; pricing not publicly listed | Usage-based on monthly pageviews and quoted on a call, with Core starting at $750/mo; monthly or annual billing; no free trial |
| Setup | GA4 export upload, about 2 minutes | Pixel install on the store | Managed onboarding via integration | Enterprise onboarding (integration-based) | Guided onboarding (no self-serve trial) |
| Methodology | Causal inference | Pixel-based multi-touch attribution | Machine-learning multi-touch attribution | Multi-touch attribution, MMM and control-group incrementality testing | First-party pixel + server-side tracking |
| Pixel required | No | Yes | Yes | Yes | Yes |
| Code changes | No | Yes (pixel snippet) | Integration setup | Yes | Yes (pixel + server-side) |
| Contract length | None; Pro is billed monthly, cancel any time | Monthly or annual | Month-to-month on Starter; annual on Professional and Enterprise | Not publicly listed | Monthly or annual |
| Free trial or low-risk entry | The €99 read, refundable within 30 days, no questions asked | Free plan, self-serve sign-up | Demo only | Demo only | No free trial |
| Best for | Ecommerce brands on GA4 | Shopify brands at scale wanting a unified dashboard | DTC brands scaling paid media, from Shopify Starter up to enterprise | Omnichannel brands with offline spend | B2B SaaS teams (Stripe- and CRM-native), not primarily ecommerce |
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Every attribution tool we track.
65 vendors, alphabetical. 54 of them publish a price on their own site; those rows link to the page the figure was read from and the date it was read. The rest price by sales call, or publish in a way we could not read, and say so rather than carry a number we guessed.
| Tool | Starting price | Pricing model | Methodology | Pixel |
|---|---|---|---|---|
| Causality Engine | Starting price: €99 | Pricing model: One-time per report, or €299/mo. Excl. VAT | Methodology: Causal inference | Pixel: No |
| AdBeacon | Starting price: $299/mo | Pricing model: Dynamic pricing from $299/mo, rising with tracked revenueadbeacon.com/pricing, read | Methodology: First-party cookie + click tracking | Pixel: Yes |
| Adjust | Starting price: Custom pricing | Pricing model: Enterprise, quoted via sales; no public price | Methodology: Mobile measurement partner (MMP) attribution | Pixel: Yes |
| Admetrics | Starting price: €339/mo | Pricing model: Priced on ad spend: Growth €339/mo (€20,000 included), Business €764/mo (€70,000 included), Custom from €1,100/moadmetrics.io/en/pricing, read | Methodology: Bayesian statistics + multi-touch attribution | Pixel: Yes |
| Adobe Analytics | Starting price: Custom (enterprise) | Pricing model: Enterprise licence quoted via sales; no public price | Methodology: Rules-based attribution + Analysis Workspace | Pixel: Yes |
| Adverity | Starting price: Custom pricing | Pricing model: No fixed plans; each client gets a fully customized quote after filling in the demo form | Methodology: Marketing data pipeline (ETL) | Pixel: No |
| AgencyAnalytics | Starting price: $20 per client/mo (billed annually) | Pricing model: One core plan priced per client per month (20% saving when billed annually), with add-ons and volume pricing for 25+ clientsagencyanalytics.com/pricing, read | Methodology: Client reporting dashboards | Pixel: No |
| Amplitude | Starting price: Free plan; Plus from $0 | Pricing model: Free (2M events a month); Plus starts at $0 and scales with event volume; Growth and Enterprise customamplitude.com/pricing, read | Methodology: Event-based product analytics + experimentation | Pixel: Yes |
| Analyzify | Starting price: $109/mo | Pricing model: Standard $109/mo and Plus $206/mo billed annually ($145 and $275 monthly), by monthly order volumeanalyzify.com/pricing, read | Methodology: GA4 + GTM tracking implementation | Pixel: Yes |
| AppsFlyer | Starting price: Free plan; Growth $0.07 per conversion | Pricing model: Zero (free), Growth pay-as-you-go at $0.07 per conversion after a free welcome package, Enterprise customappsflyer.com/pricing, read | Methodology: Mobile measurement partner (MMP) attribution | Pixel: Yes |
| Attribuly | Starting price: Free plan; paid from $8/mo billed annually | Pricing model: Pro priced on events (credits), from $8 a month billed annually ($99 a year); its Shopify listing shows other plansattribuly.com/pricing, read | Methodology: First-party pixel + UTM tracking | Pixel: Yes |
| Attribution App | Starting price: $199/mo | Pricing model: Shopify plan from $199/mo; Pro from $399/mo; optional setup $2,500 to $5,000attributionapp.com/pricing, read | Methodology: Rules-based + algorithmic multi-touch attribution | Pixel: Yes |
| BeProfit | Starting price: $49/mo | Pricing model: Tiered plans from $49/mo (Basic), billed monthly or yearly with 20% offapps.shopify.com/beprofit-profit-tracker, read | Methodology: Profit analytics with UTM attribution | Pixel: No |
| Billy Grace | Starting price: €499/mo | Pricing model: Six tiers priced by monthly ad spend (Launch €499/mo up to €25,000 ad spend, through Professional €3,250/mo; Enterprise custom), every tier via 'Book a demo', with €99 add-onsbillygrace.com/pricing, read | Methodology: First-party pixel and MTA combined with MMM | Pixel: Yes |
| Branch | Starting price: No public pricing | Pricing model: Three tiers (Basics, Essentials, Enterprise) with no prices shown; Essentials and Enterprise through a demobranch.io/pricing, read | Methodology: Deep-link-based mobile attribution | Pixel: Yes |
| Cometly | Starting price: $750/mo | Pricing model: Usage-based on monthly pageviews and quoted on a call, with Core starting at $750/mo; monthly or annual billing; no free trialcometly.com/affiliates, read | Methodology: First-party pixel + server-side tracking | Pixel: Yes |
| Converge | Starting price: Custom (demo required) | Pricing model: Quote-based; demo requiredrunconverge.com/pricing, read | Methodology: Server-side event tracking + data routing | Pixel: No |
| Daasity | Starting price: $1,499/mo | Pricing model: Starter Essentials $1,499/mo and Essentials $1,999/mo, both self service; Enterprise customdaasity.com/pricing-2026, read | Methodology: Data centralization + BI reporting | Pixel: No |
| Databox | Starting price: Free plan; paid from $71/mo billed annually | Pricing model: Free; Analyst $71, Team Core $199, Team Scale $319 a month billed annually; monthly billing also offereddatabox.com/pricing, read | Methodology: KPI dashboarding (no attribution modeling) | Pixel: No |
| Dreamdata | Starting price: Free plan; paid plan custom | Pricing model: Free plan limited by monthly tracked users; the Attribution & Activation plan is priced on requestdreamdata.io/pricing, read | Methodology: Multi-touch attribution with account-based mapping | Pixel: Yes |
| Elevar | Starting price: $225/mo | Pricing model: Tiered by orders a month: Core $225/mo (up to 2k), Advanced $650/mo (10k), Premium $1,250/mo (30k), Elite from $3,000/moaudiense.com/products/audiense-online/pricing, read | Methodology: Tracking data layer (not attribution) | Pixel: No |
| Eyk | Starting price: €339/mo billed yearly; €399/mo monthly | Pricing model: Three plans (Core, Premium, Advanced) priced by gross sales over the last 12 months in revenue bands; monthly billing, or yearly billing at a 15% discounteykdata.com/pricing, read | Methodology: Server-side tracking with multi-touch attribution | Pixel: Yes |
| Fairing | Starting price: Free plan; paid from $49/mo | Pricing model: Free up to 200 transactions a month; Core priced by monthly transaction volume from $49/month; Enterprise (30,000+ transactions) custom; paid add-ons (Advanced Attribution from $99/month, Data Sync $299/month)fairing.co/pricing, read | Methodology: Post-purchase attribution surveys | Pixel: No |
| Fospha | Starting price: Custom pricing | Pricing model: Four suites, each in Lite, Pro and Enterprise tiers, set in a demo; built for brands spending over $150k a month on adsfospha.com/pricing, read | Methodology: Impression-based MMM + MTA hybrid | Pixel: No |
| Foxintelligence | Starting price: Custom pricing | Pricing model: Quoted through NielsenIQ sales; no public price | Methodology: Panel-based market share estimation | Pixel: No |
| Funnel.io | Starting price: $300/mo | Pricing model: Starter $300/mo, Business $600/mo (billed annually); attribution is a paid add-on, Funnel Measure Digital Measurement from $2,250/mo at $500K to $1M ad spendfunnel.io/pricing, read | Methodology: Data hub + optional Measure add-on (MMM / MTA / incrementality) | Pixel: No |
| Glew | Starting price: Custom pricing | Pricing model: Glew Pro (annual prepayment, free trial) and Glew Plus (custom); no prices publishedglew.io/pricing, read | Methodology: BI dashboarding + reporting | Pixel: No |
| Haus | Starting price: Custom (quote) | Pricing model: Four plans (Basics for Shopify, Core, Plus, Enterprise), each through a demo; no public pricehaus.io/pricing, read | Methodology: Geo-lift experiments, with Causal Attribution and Causal MMM calibrated on them | Pixel: No |
| Heap Analytics | Starting price: Free tier available | Pricing model: Freemium + custom enterprise pricingheap.io/pricing, read | Methodology: Auto-capture event tracking + session replay | Pixel: Yes |
| HockeyStack | Starting price: Custom pricing | Pricing model: No published tiers or prices; the pricing page is a demo-request form listing what every plan includes | Methodology: Multi-touch attribution with lift reports | Pixel: Yes |
| HubSpot Marketing | Starting price: Free plan; Starter from $10/mo per seat | Pricing model: Free; Starter from $10 a seat a month (new-customer price, $20 regular); Professional from $890/mo; Enterprise from $3,600/mohubspot.com/products/marketing, read | Methodology: Contact-based attribution reporting | Pixel: Yes |
| Hyros | Starting price: Custom pricing | Pricing model: One plan with no tiers or add-ons, sized to the revenue Hyros tracks and quoted on a setup call; the pricing page publishes no figurehyros.com/pricing-ai-tracking, read | Methodology: Server-side click tracking | Pixel: Yes |
| Kissmetrics | Starting price: $79/mo | Pricing model: Free up to 100k events; Growth from $99/mo, or $79/mo billed annuallykissmetrics.io/pricing, read | Methodology: Person-based analytics and engagement tracking | Pixel: Yes |
| Klar | Starting price: €200/mo | Pricing model: Two plans priced on last-12-month net revenue: Core from €200/month and Core + Attribution from €400/month; monthly (cancel monthly) or annual (rate locked 12 months); no set-up costsgetklar.com/pricing, read | Methodology: Pixel-based MTA, MMM and geo tests | Pixel: Yes |
| KnoCommerce | Starting price: $19/mo | Pricing model: Three tiers (Starter $19, Analyst $119, Pro $299 per month) differing by live surveys, questions, integrations and audiences; billed monthly, month-to-month, with an annual-payment discountknocommerce.com/pricing, read | Methodology: Post-purchase surveys | Pixel: No |
| Kochava | Starting price: Free plan; paid from $500/mo | Pricing model: Free (10K conversions a month), Foundation from $500/mo, Enterprise from $2,000/mokochava.com/get-started, read | Methodology: Mobile measurement partner (MMP) attribution | Pixel: Yes |
| Lebesgue | Starting price: $79/mo | Pricing model: Free; Ultimate $79/mo, Ultimate AI $149/mo; Le Pixel: Attribution $749/molebesgue.io/pricing, read | Methodology: Competitive benchmarking + marketing audit | Pixel: No |
| Lifesight | Starting price: Custom pricing | Pricing model: Three demo-led tiers (Performance, Precision, Enterprise) sold as one annual subscription priced on data and marketing maturity | Methodology: Causal MMM, geo-lift tests and calibrated attribution | Pixel: No |
| Lifetimely | Starting price: Free plan; paid from $49/mo | Pricing model: Priced on monthly Shopify order volume: free up to 50 orders, then S $49 to Unlimited $999 a monthapps.shopify.com/lifetimely-lifetime-value-and-profit-analytics, read | Methodology: Cohort analysis + LTV prediction | Pixel: No |
| Littledata | Starting price: $0.35 per order (Flex) | Pricing model: Flex from $0.35 per order with no monthly minimum; Scale from $159/mo and Plus from $792/mo billed annually; per brand by monthly orderslittledata.io/plans, read | Methodology: Data layer tracking for GA4/Segment | Pixel: Yes |
| Measured | Starting price: Custom (enterprise) | Pricing model: Enterprise plans quoted via sales; no public pricing page | Methodology: Geo-based incrementality testing | Pixel: No |
| Mixpanel | Starting price: Free plan; Growth from $0 | Pricing model: Free up to 1M events a month; Growth priced on event volume above the first 1M; Enterprise quotedmixpanel.com/pricing, read | Methodology: Event-based product analytics | Pixel: Yes |
| Northbeam | Starting price: $1,500/mo (Starter) | Pricing model: Plans by ad spend: Starter $1,500 (under $1.5M a year), Professional $3,500 a month, Growth and Enterprise quoted; price informed by pageviewsnorthbeam.io/pricing, read | Methodology: Machine-learning multi-touch attribution | Pixel: Yes |
| Oribi | Starting price: No public pricing | Pricing model: Acquired by LinkedIn (2022); its old domain now hosts an unrelated site, so no price is quoted | Methodology: Auto-event tracking + basic attribution | Pixel: Yes |
| Peel Insights | Starting price: $179/mo | Pricing model: Core $179, Essentials $449, Accelerate $809 a month at the annual rate ($199, $499, $899 month-to-month), chosen by monthly store orderspeelinsights.com/pricing, read | Methodology: Cohort-based analytics and retention tracking | Pixel: No |
| Piwik Pro | Starting price: €36/mo | Pricing model: Business from €36/mo; Enterprise from €366/mo billed annuallypiwikpro.de/preise, read | Methodology: First-party web analytics with consent management | Pixel: Yes |
| Polar Analytics | Starting price: $750/mo | Pricing model: Core Plan from $750/mo on the Shopify App Store, priced on online GMV, with discounts for annual terms; on its own site every plan is booked through a demo, and incrementality tests are priced per test or quarterlyapps.shopify.com/polar-analytics, read | Methodology: Deterministic multi-touch attribution on its first-party pixel | Pixel: Yes |
| Prescient AI | Starting price: Custom (quote) | Pricing model: SMB, Growth and Enterprise tiers by business size, adjusted for the number of sales channels, on annual contracts; built for brands spending $100K+ a month on advertising; quoted via demo, no public priceprescientai.com/pricing, read | Methodology: ML-based media mix modeling | Pixel: No |
| Recast | Starting price: Custom (quote) | Pricing model: Quote-based; no public pricing page | Methodology: Bayesian marketing mix modeling | Pixel: No |
| RedTrack | Starting price: Free plan (Relay); paid from $169/mo | Pricing model: Solo $169/mo billed monthly or $141/mo billed yearly, priced by tracked events and seats; ecommerce tiers are fixed by tracked revenue, starting free on Relayredtrack.io/pricing, read | Methodology: Click and conversion tracking with a tracking script, postbacks and conversion APIs | Pixel: Yes |
| Rockerbox | Starting price: Custom (enterprise) | Pricing model: Enterprise; pricing not publicly listed | Methodology: Multi-touch attribution, MMM and control-group incrementality testing | Pixel: Yes |
| Ruler Analytics | Starting price: £269/mo | Pricing model: Small from £269/mo billed annually (£299 monthly), Medium from £449/mo, Large from £899/mo, Advanced from £1,349/moruleranalytics.com/pricing, read | Methodology: Cookie-based multi-touch attribution | Pixel: Yes |
| SegmentStream | Starting price: Custom pricing | Pricing model: Priced per project after a discovery call, scaled by channels, data volume and expert involvement; no per-seat chargesegmentstream.com/pricing, read | Methodology: ML conversion probability modeling | Pixel: Yes |
| SegMetrics | Starting price: $57/mo | Pricing model: Tiers (Launch $57, Grow $197, Scale $397, Enterprise by demo) priced on active contacts; monthly or annual billing (2 months free annually)segmetrics.io/pricing, read | Methodology: Pixel-based multi-touch attribution | Pixel: Yes |
| Singular | Starting price: Free plan; Growth $0.05/conversion | Pricing model: Free up to 15,000 paid conversions; Growth $0.05 per conversion; Enterprise customsingular.net/pricing, read | Methodology: Deterministic + probabilistic mobile attribution | Pixel: Yes |
| Statlas | Starting price: $499/mo | Pricing model: From $499/month on its Shopify App Store listing, billed every 30 days; 7-day free trialapps.shopify.com/statlas, read | Methodology: Cross-channel performance reporting | Pixel: No |
| Supermetrics | Starting price: $44/mo | Pricing model: From $44/mo billed annually ($55 monthly); Growth from $177/mo ($222 monthly); extra destinations and users priced separatelysupermetrics.com/pricing, read | Methodology: Data extraction and aggregation (no attribution) | Pixel: No |
| TapClicks | Starting price: Custom pricing | Pricing model: Four packages (SmartStory, SmartReports, SmartAnalytics, SmartSuite) compared by features; prices are given only after scheduling an appointment, with a startup bundle of 10 clients included | Methodology: Marketing data connectors and automated reporting | Pixel: No |
| ThoughtMetric | Starting price: $99/mo | Pricing model: Priced by monthly pageviews: $99 (50k) to $399 (300k) a month, or yearly at 10 times the monthly priceapps.shopify.com/thoughtmetric, read | Methodology: Rules-based multi-touch attribution | Pixel: Yes |
| TrackBee | Starting price: €79/mo excl. VAT | Pricing model: Priced on tracked revenue: Start €79 (€25K included), Pro €199 (€100K), Scale €449 (€500K) a month excl. VAT; Advanced customtrackbee.ai/pricing, read | Methodology: Server-side tracking + first-party data | Pixel: Yes |
| Triple Whale | Starting price: Free plan; paid from $219/mo | Pricing model: Free plan; Foundation $219/mo and Automate $749/mo on its Shopify App Store listing, or yearly with 17% off. Its own pricing page blocks automated readsapps.shopify.com/triplewhale-1, read | Methodology: Pixel-based multi-touch attribution | Pixel: Yes |
| TrueProfit | Starting price: $35/mo | Pricing model: Four monthly tiers by orders included (Basic $35/300 orders to Enterprise $200/3,500 orders) plus a per-extra-order fee up to a capped surcharge; no yearly plantrueprofit.io/pricing, read | Methodology: Profit analytics with pixel-based ad attribution | Pixel: Yes |
| WeTracked | Starting price: $49/mo | Pricing model: By orders a month: Starter $49 (up to 500), Business $149 (up to 3,000), Scale-up $249 (up to 7,500); Enterprise custom; annual billing 20% offwetracked.io/pricing, read | Methodology: First-party pixel + server-side tracking | Pixel: Yes |
| Whatagraph | Starting price: €999/mo | Pricing model: Max from €999 a month billed annually; Prime customwhatagraph.com/pricing, read | Methodology: Cross-channel reporting (no attribution modeling) | Pixel: No |
| Wicked Reports | Starting price: $499/mo | Pricing model: Measure $499, Scale $699, Maximize $999 a month at up to $2.5M annual revenue, rising with revenue; Enterprise from $4,999wickedreports.com/pricing, read | Methodology: Click-based multi-touch attribution | Pixel: Yes |
| Windsor.ai | Starting price: Free plan; paid from $19/mo billed annually | Pricing model: Free after a 30-day trial; Basic $19 to Professional $499 a month billed annually ($23 to $598 monthly); Enterprise quotedwindsor.ai/pricing, read | Methodology: Rules-based and data-driven MTA | Pixel: Yes |
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Every tool, every fact. And all of them work with us.
65 tools on 18 columns, 618 sourced facts, read 12 October 2026. Hover or tap a value for the vendor's own words; every value links to the page it came from.
Scroll the table sideways for every column.
Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too. “Not stated” means we could not find it on the vendor's own pages or listings; it does not mean the feature is missing. Ratings are each listing's own figures on the read date. Spot something out of date? Email hi@causalityengine.ai and we will correct it. The same data as JSON: /pricing/compare.json.
None of them sells one read of the data you already have.
Of the 65 tools above, none sell a one-time read of the data you already have. Every other row is a subscription, a usage meter, a sales call or a new test to run. That is not a criticism of the products, and it is checkable: read the pricing model column and count.
It matters because of what it does to a first test. To find out whether a measurement tool tells you something your current stack does not, the cheapest honest experiment is one report on your own data. Everywhere else that means onboarding, a contract, or a demo call first. Causality Engine is €99 for a single causal read of your GA4 export, and it runs alongside whatever you already pay for rather than replacing it. Of the 65 tools, 40 need a pixel, tag or SDK installed; the read needs none.
Keep reading
- Causality Engine vs Triple WhaleFull feature comparison, methodology and pricing breakdown
- Causality Engine vs NorthbeamFull feature comparison, methodology and pricing breakdown
- Causality Engine vs RockerboxFull feature comparison, methodology and pricing breakdown
- How much are you wasting?Free calculator: your estimated ad spend waste from bad attribution
- Every tool by methodMethod, pixel, time to value and price, in one table
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Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.