Attribution tool pricing comparison
Side-by-side comparison of pricing, setup time, and methodology for the top Shopify attribution platforms. Updated May 2026.
Causality Engine
€99- Pricing model
- One-time or €299/mo
- Setup time
- 2 minutes
- Methodology
- causal inference
- Pixel required?
- No
- Code changes required?
- No
- Contract length
- None
- Free trial / low-risk entry
- €99 one-time = try before subscribing
- Best for
- Shopify beauty, fashion, supplements brands
Triple Whale
$129/mo- Pricing model
- $129–$279/mo (+ custom enterprise)
- Setup time
- 1–2 hours (pixel install)
- Methodology
- Pixel-based multi-touch attribution
- Pixel required?
- Yes
- Code changes required?
- Yes (pixel snippet)
- Contract length
- Monthly or annual
- Free trial / low-risk entry
- Demo only
- Best for
- Shopify brands at scale ($1M+ revenue)
Northbeam
$1,000/mo- Pricing model
- $1,000–$2,500+/mo
- Setup time
- 1–2 weeks (DNS + pixel)
- Methodology
- ML-based multi-touch attribution
- Pixel required?
- Yes
- Code changes required?
- Yes (DNS changes + pixel)
- Contract length
- Annual contract typical
- Free trial / low-risk entry
- Demo only
- Best for
- Enterprise DTC brands ($5M+ revenue)
Rockerbox
$1,500/mo- Pricing model
- $1,500–$5,000+/mo
- Setup time
- 2–4 weeks (full integration)
- Methodology
- Rules-based multi-touch + MMM
- Pixel required?
- Yes
- Code changes required?
- Yes
- Contract length
- Annual contract
- Free trial / low-risk entry
- Demo only
- Best for
- Omnichannel brands with offline spend
Cometly
$199/mo- Pricing model
- $199–$499/mo
- Setup time
- 30–60 minutes (pixel + UTMs)
- Methodology
- Pixel-based first-party tracking
- Pixel required?
- Yes
- Code changes required?
- Yes (pixel + UTM setup)
- Contract length
- Monthly
- Free trial / low-risk entry
- 14-day trial
- Best for
- Small-mid DTC brands
| Causality EngineYou are here | Triple Whale | Northbeam | Rockerbox | Cometly | |
|---|---|---|---|---|---|
| Starting price | €99 | $129/mo | $1,000/mo | $1,500/mo | $199/mo |
| Pricing model | One-time or €299/mo | $129–$279/mo (+ custom enterprise) | $1,000–$2,500+/mo | $1,500–$5,000+/mo | $199–$499/mo |
| Setup time | 2 minutes | 1–2 hours (pixel install) | 1–2 weeks (DNS + pixel) | 2–4 weeks (full integration) | 30–60 minutes (pixel + UTMs) |
| Methodology | causal inference | Pixel-based multi-touch attribution | ML-based multi-touch attribution | Rules-based multi-touch + MMM | Pixel-based first-party tracking |
| Pixel required? | No | Yes | Yes | Yes | Yes |
| Code changes required? | No | Yes (pixel snippet) | Yes (DNS changes + pixel) | Yes | Yes (pixel + UTM setup) |
| Contract length | None | Monthly or annual | Annual contract typical | Annual contract | Monthly |
| Free trial / low-risk entry | €99 one-time = try before subscribing | Demo only | Demo only | Demo only | 14-day trial |
| Best for | Shopify beauty, fashion, supplements brands | Shopify brands at scale ($1M+ revenue) | Enterprise DTC brands ($5M+ revenue) | Omnichannel brands with offline spend | Small-mid DTC brands |
| See pricing → | Full comparison → | Full comparison → | Full comparison → |
Why pay $1,000+/month for correlation when you can get causation for €99?
Every tool above except Causality Engine uses pixel-based tracking, which is broken by iOS privacy, ad blockers, and cross-device journeys. Causality Engine uses causal inference on your existing GA4 data. No pixels. No code. No 90-day onboarding. Just the truth about what drives your revenue.
Causality Engine vs Triple WhaleFull feature comparison, methodology, and pricing breakdown →Causality Engine vs NorthbeamFull feature comparison, methodology, and pricing breakdown →Causality Engine vs RockerboxFull feature comparison, methodology, and pricing breakdown →How much are you wasting?Free calculator, see your estimated ad spend waste from bad attribution →
Last-click guesses.We run the math.
Causal attribution for Shopify brands. Upload your GA4 export, see which channels really drove revenue in 5–10 minutes. €99, pay-per-use. Pro at €299/mo when you want it continuous.
The math behind your marketing.
Built for Ecommerce brands using GA4.
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