Solution: Shopify stores
Causal Attribution for Shopify Stores
Shopify tells you what sold. The ad platforms each claim it. You need one incremental number per channel from the data you already have.
The problem you are living with
Your Shopify dashboard is the truth about orders. The ad platforms each have their own version of the truth about which ones they caused. Adding up the platform-reported revenue routinely exceeds your actual Shopify orders - that is not arithmetic, it is overcounting. The cost is real: you scale a channel that was capturing demand other channels created, then watch revenue stagnate.
What causal attribution changes
Causal attribution gives you one number per channel that adds up to your real Shopify orders. Incremental ROAS, with a confidence interval. No more reconciling Meta's claim against TikTok's claim against the actual orders that shipped. The dashboard you bring into the budget meeting agrees with reality.
Find your wasted ad spend in 5–10 minutes.
Watch the model work on a sample store first, no signup. Then upload your last 40–90 days of GA4 sessions and get incremental ROAS with confidence intervals. No pixel, no SDK. €99 per read.
Prefer to talk it through? Book a 20-min call, or read how it works.
How it fits your workflow
Export 40–90 days of Shopify orders and GA4 sessions. Drag both into Causality Engine. The causal model runs in 5–10 minutes. €99 per run. No Shopify app to install, no admin permissions to grant, no engineering ticket.
Frequently asked questions
Do I need to install a Shopify app?
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No. Causality Engine runs on your standard Shopify orders export. There is no app to install in the Shopify admin.
Does this replace Shopify's built-in attribution?
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Shopify's built-in attribution settings redistribute credit by rules (last-click, first-click, model-based). Causality Engine measures whether each conversion was incremental. They answer different questions; we recommend using both for different decisions.
What if I am also on Shopify Plus?
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Same workflow. Shopify Plus exports the same orders CSV format, and the analysis is the same.
Real reports from Shopify stores
See what attribution looks like for Shopify stores.
Anonymised reports from teams already using Causality Engine. Per-channel incremental ROAS with confidence intervals.
Browse all reports for Shopify stores →Use cases
- Diagnose falling ROAS
- Estimate incremental impact of a landing-page change
Causal attribution check
Find your wasted ad spend
in 5–10 minutes.
Watch the model work on a sample store first, no signup. Then upload your last 40–90 days of GA4 sessions (and Shopify orders if you have them) and get incremental ROAS with confidence intervals. No pixel, no SDK, no integration project. €99 per run. Every quarter on last-click adds to your marketing debt.
Prefer to talk it through first? Book a 20-min call, or read how it works.