Your trailer went viral. The YouTuber covered you. Your wishlists tripled. Which one actually did it?
GA4 gives you raw funnel data. It does not tell you what caused what. Causality Engine reads your GA4 CSV export and returns a per-channel causal-attribution view in 5 to 10 minutes. €99 pay-per-use. No pixel, no SDK, no Steamworks API work required.
Most indie launches happen in a fog of correlated data
Wishlists climb. You don't know why.
Your trailer dropped, you posted on Reddit, the YouTuber covered it, you ran a Twitter campaign, all in the same week. Steam shows wishlists went up 4x. Which one drove the spike?
GA4 sees half your funnel.
GA4 tracks your Steam page visits, your demo downloads, your newsletter signups. It doesn't see Steam wishlists, purchases, DLC. You're stitching attribution by hand in a spreadsheet.
Influencer attribution is a mess.
You sent codes to 12 streamers. Some posted, some didn't. Some viewers wishlisted, some bought weeks later. Twitch tracking pixels: nope. Discord tags: half-broken. You're guessing.
Every platform claims your launch.
Twitter says it drove the launch. Reddit says it drove the launch. The YouTuber says they drove the launch. Your Meta ads say they drove the launch. They can't all be right.
Four steps. €99 to start. No code on your storefront.
- 01
Export your GA4 data as CSV
Any historical period. Pre-launch, launch week, Steam Next Fest, the whole journey. No code, no integration, no Steamworks API calls.
- 02
Upload to Causality Engine for €99
One file, one upload. Our proprietary causal-inference model processes it.
- 03
Get causal attribution in 5–10 minutes
Per-channel view of which marketing actually drove your Steam page traffic, demo downloads, and newsletter signups. Distinguishes real lift from platforms taking credit for organic demand.
- 04
Vote yes on the Steam attribution roadmap
The full wishlist → demo → purchase → DLC pipeline is what most indie devs ask for. Your vote (below) decides how fast we build it.
Feature request, your vote shapes the roadmap
Should Causality Engine extend attribution all the way through Steam?
Right now we measure causal channel impact from your GA4 export. If we extend the pipeline into Steam, you'd see wishlist → demo → purchase → DLC attribution end-to-end, per channel, per campaign, per influencer. Indie devs: vote yes if you want this.
No spam. Email used only to notify you when the feature ships. We tally yes/no votes weekly.
50 articles on attribution for indie game launches
From the basics (wishlist mechanics, GA4 setup, UTM tagging your Steam page) through comparisons (YouTube vs Twitch vs TikTok, Steam vs Itch vs Epic) to the deep BOFU pieces (causal lift on streamer codes, Next Fest attribution, demo-to-buyer conversion).
Browse the indie-game articlesConfident clarityfor your GA4 data.
Frustrated with what GA4 says about your channels? Upload any historical period, get causal insights for every channel in 5–10 minutes. €99 pay-per-use. Go Pro at €299/mo to unlock continuous attribution: automated GA4 ingestion, an AI chatbot for your data, and a developer API for your marketing agents.
Have an idea?
© Copyright 2026, Causality Engine
Based in the Netherlands
|KVK: 92226892
|VAT: NL865944039B01