Lifetime-value click attribution. Or causal incrementality.
Choose Wicked Reports when lifetime value is the heart of the question: subscription or repeat businesses that need CRM-tied, long-lookback attribution of which channels acquire the best customers, and you're willing to wire up the pixel and CRM to get it. Choose Causality Engine when the question is incrementality, fast, without a CRM or pixel project.
€99 once, excl. VAT. Keep Wicked Reports; use us as the causal second opinion.
Same question, different answer. Often the opposite answer.
- Wicked Reports answers
- Which channels acquire the best lifetime-value customers?First-party click MTA, long lookback
- Causality Engine answers
- Which spend is causing revenue right now?Causal inference, next to last-click
| Compared on | Causality Engine | Wicked Reports |
|---|---|---|
| Method | Causal inference (incrementality) | First-party click MTA (LTV focus) |
| Setup | GA4 export upload, 1 to 2 min | Pixel + CRM + UTM integration |
| Core strength | What spend caused revenue | LTV and new-vs-repeat over long windows |
| Price | €99 per read · €299/mo ProExcl. VAT | $499 to $999/mo by trailing-12-month revenuewickedreports.com/pricing, read |
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Every fact, sourced. And why you can keep Wicked Reports.
Short answer: Keep Wicked Reports. Causality Engine is not a replacement for it: it installs nothing and reads the GA4 export you already have, so it adds a read of what each channel caused on top of Wicked Reports' click-based multi-touch attribution, for €99.
Scroll the table sideways for every column.
| Compared on | Causality EngineThe layer on top | Wicked ReportsMulti-touch attribution for high-LTV brands |
|---|---|---|
| Compatible with Causality Engine | It is the layerReads your GA4 export | YesKeep Wicked Reports, add the read |
| Pay once, no subscription | Yes€99 per read; Pro at €299 a month is optional | Subscription$499/mo |
| Price stays flat as you grow | Yes€99 a read, whatever your revenue or ad spend | NoPriced on your revenue |
| Money back if it does not help | YesFull refund within 30 days, no questions asked | Fees are non-refundable1 |
| Method | Causal inference on your GA4 export | Click-based multi-touch attribution |
| Starting price | €99 once, excl. VAT | $499/mowickedreports.com/pricing, read |
| Pricing model | €99 per read, or Pro at €299 a month | Measure $499, Scale $699, Maximize $999 a month at up to $2.5M annual revenue, rising with revenue; Enterprise from $4,999 |
| Setup | Upload a GA4 export; results in 1 to 2 minutes | Server-side tracking + cart/CRM integration |
| Best for | Ecommerce brands on GA4 spending on two or more channels | High-ticket DTC and info-product brands tracking long sales cycles |
| How it gets your data | ||
| Needs its own pixel, tag or SDK | NoNothing to install | Yes2 |
| Works with Google Analytics 4 | YesA GA4 export is the input | Not stated |
| Native store integrations | Any store that runs GA4Shopify, WooCommerce, Shopware, Magento or a custom build | Shopify, WooCommerce, BigCommerce, Amazon3 |
| Server-side tracking or conversion APIs | NoIt reads data you already collect | Yes4 |
| What it measures | ||
| Multi-touch attribution | NoCausal attribution: what each channel caused | Yes5 |
| Marketing mix modelling | No | Not stated |
| Incrementality or holdout tests | NoNo test to run | Not stated |
| Post-purchase surveys | No | Not stated |
| How you buy it | ||
| Self-serve sign-up | YesUpload at /start | Yes6 |
| Free trial or free plan | First finding freeThe €99 read is refundable within 30 days | No free trial stated; 3x guarantee offered instead7 |
| Billing terms | None for the readPro is billed monthly, cancel any time | Monthly subscription; 6- or 12-month commitment periods may apply8 |
| Who makes it | ||
| Headquarters | Utrecht, Netherlands | Marblehead, United States9 |
| Founded | 2023 | 201510 |
| States EU data hosting | YesPrimary infrastructure in the EU, per our privacy policy | Not stated |
| What reviewers say | ||
| G2 | Not listed yet | Not stated |
| Capterra | Not listed yet | Not stated |
| Shopify App Store | No appNothing to install | Not stated |
Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too. “Not stated” means we could not find it on the vendor's own pages or listings on 12 October 2026; it does not mean the feature is missing.
Sources, read 12 October 2026
- 1. wickedreports.com/cancellation-refund-policy: “All prepaid fees are non-refundable except as required by applicable law. No refunds or credits will be provided for partial or unused subscription periods.”
- 2. help.wickedreports.com/complete-guide-to-installing-and-testing-the-wicked-reports-tracking-code: “Install this tracking code on every page on every domain you want to track.”
- 3. wickedreports.com/advanced-signal: “Advanced Signal and Conversions API require Shopify, WooCommerce, or other supported Wicked Reports integration.”
- 4. wickedreports.com/pricing: “Advanced Signal (Meta CAPI) (included)”
- 5. wickedreports.com/platform/technology: “Wicked Reports supports first-touch, last-touch, and multi-touch attribution”
- 6. help.wickedreports.com/log-in: “A login email is sent to the email address that you provided on the Wicked payment page while creating your account.”
- 7. wickedreports.com/blog/answers-frequently-asked-questions: “DO YOU OFFER A FREE TRIAL OR GUARANTEE? We back Wicked Reports with our 3x guarantee”
- 8. wickedreports.com/cancellation-refund-policy: “IF YOU CANCEL A MONTHLY SUBSCRIPTION WITH A 6-MONTH OR 12-MONTH COMMITMENT”
- 9. linkedin.com/company/wicked-reports: “Headquarters Marblehead, Massachusetts”
- 10. linkedin.com/company/wicked-reports: “Founded 2015”
The short version. What each one is for.
Wicked Reports is a first-party, click-based multi-touch attribution platform with a real specialty: long-window, CRM- and order-ID-tied LTV attribution and new-vs-repeat-customer separation. If your central question is which channels bring the highest-lifetime-value customers over a long lookback, it's purpose-built for that, with multiple models (first-click, first-opt-in, last-click) and weekly scale/chill/kill guidance.
But it's still click-credit attribution, not incrementality, and it needs a pixel plus CRM and store integrations and UTM hygiene to work. Reviewers note a smaller footprint, occasional data delays, and a dated UI. Pricing scales by trailing-12-month revenue, from $499 to $999 a month on the published tiers.
Which one is the right call for your situation.
Choose Wicked Reports when
lifetime value is the heart of the question: subscription or repeat businesses that need CRM-tied, long-lookback attribution of which channels acquire the best customers, and you're willing to wire up the pixel and CRM to get it.
Choose Causality Engine when
the question is incrementality, fast, without a CRM or pixel project. Which channels are causing revenue right now, next to what last-click says, on your GA4 history, for €99. The cleaner pick when you want a causal budget answer rather than a long-window LTV model.
Take it to your CFO.
No pixel, no CRM integration, no annual commitment. A €99 causal read on data you already have, refundable within 30 days, no questions asked.
The questions buyers ask about us vs Wicked Reports.
Is Causality Engine a Wicked Reports alternative?
For causal incrementality without a CRM and pixel build, yes. For long-window LTV attribution tied to CRM contacts, Wicked Reports is more specialized.Do you do LTV attribution?
We show what each channel caused. For deep CRM-tied LTV-by-channel over years, Wicked Reports is built for that specific job.
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.
Rather talk first? Book a 30-minute call.