Track every click. Or measure what caused the sale.
Hyros is built for a specific world: long, multi-step funnels (coaching, info-products, high-ticket and long-sales-cycle advertisers) where deterministic click-to-revenue tracking and call tracking are the hard part. For that use case it's strong, and it's often credited with recovering conversions Meta and Google under-report.
For a Shopify DTC brand, though, it's a different animal. Hyros is among the heaviest installs on this list: watcher scripts on every landing and conversion page, platform API connections, and reported 2–12 week (occasionally longer) implementations with real technical hours. And it's still click-tracking, not causal: more precise credit, not incrementality. Pricing is demo-gated; Hyros publishes no price list.
// Hyros answers where did every click come from? → server-side deterministic click tracking // Causality Engine answers which spend was actually incremental? → causal inference on GA4 history
Same question, different answer. Often the opposite answer.
| Causality Engine | Hyros | |
|---|---|---|
| Method | Causal inference (incrementality) | Server-side deterministic click tracking |
| Install | None, GA4 export upload | Watcher scripts on every page + APIs |
| Setup time | 5–10 min | 2–12 weeks (technical) |
| Best for | GA4 ecommerce budget decisions | Long funnels, high-ticket, call tracking |
| Price | €99 per read · €299/mo Pro | Quote-only, demo-gated |
Which one is the right call for your situation.
Choose Hyros when
you run long, multi-touch funnels or high-ticket offers with phone sales, and your core problem is tracking a winding click-to-revenue path that platforms miss. That's its home turf.
Choose Causality Engine when
you're a Shopify and GA4 ecommerce brand and the question is which spend is actually incremental, not where did every click go. No watcher scripts, no multi-week install, no developer ticket. A causal read on your existing data in minutes for €99.
Zero engineering hours and no scripts in production, versus a multi-week tracking install. And a €99 credit-card read versus a quote-based subscription.
The questions buyers ask about us vs Hyros.
- Is Causality Engine a Hyros alternative?
- For ecommerce incrementality and budget decisions without an install, yes. For deterministic call and click tracking across long high-ticket funnels, Hyros is purpose-built.
- Do I need to install anything like Hyros' watcher scripts?
- No. Standard GA4 and Shopify exports, nothing on your pages.
Every causal vs MTA tool in one row each.
They track clicks. We measure cause. Four of these five tools are pixel or multi-touch-attribution dashboards on an annual contract; they reassign credit for conversions that already happened, and they need a script installed and maintained. Causality Engine measures incrementality, the sales a channel actually caused, from your existing GA4 and Shopify export, no pixel, with confidence intervals, for €99 a read. Different question, different bill, different install.
| Tool | Core method | Causal? | Pixel / SDK? | Time to value | Pricing model | Yr-1 fully loaded | Contract |
|---|---|---|---|---|---|---|---|
| Causality Engine | Causal inference (Bayesian) on GA4 + Shopify | Yes, native | None | 5–10 min | €99 per read · €299/mo Pro | €99 one-time · €3,588/yr Pro | Credit card, cancel anytime |
| Triple Whale | Pixel + MTA (Clicks & Deterministic Views) | No | Yes (Triple Pixel) | Days (after pixel install and data) | Subscription, GMV tiers | GMV-priced, quote by store size | Not published |
| Northbeam | ML MTA + MMM + incrementality (2026 add-on) | Partial (newer layer) | Yes (script + UTMs) | Weeks (onboarding) | Starter $1,500/mo; Pro/Ent custom quote | $1,500/mo Starter; $3,500/mo Professional; higher tiers quoted | Not published |
| Rockerbox | MTA + MMM + incrementality (enterprise) | Yes (native) | Yes (integration) | Weeks (config + experiments) | Quote only | Quote only, plus onboarding | Not published |
| Hyros | Server-side click tracking + MTA | No | Yes (watcher scripts, heavy) | 2–12 weeks (setup) | Subscription, demo-gated | Quote only, demo-gated | Not published |
| Wicked Reports | First-party click MTA (LTV focus) | No | Yes (pixel + CRM/UTM) | Days to weeks | Revenue-banded: $499 / $699 / $999 / $4,999+ | $499–$999/mo by revenue band | Monthly billing; term not published |
| Cometly | MTA pixel + server-side + CAPI | No | Yes (Comet Pixel + CAPI) | Days (post pixel install) | Usage-based on pageviews; no free trial | Quote only, usage-based | Monthly or annual (annual −20%) |
| Billy Grace | Deep-learning MTA + Unified Marketing Measurement | Modeled, no CIs | Yes (own first-party pixel) | Demo-gated onboarding | Subscription, by ad spend | €499–3,250/mo + €99 integrations | Demo-gated |
| EYKData | Server-side MTA on owned BigQuery (correlation-based) | Quote-only top tier | Yes (GTM + BigQuery + Stape) | Weeks (stack stand-up) | Subscription, by sales | €399–€529+/mo (Advanced = quote) | Subscription |
| Funnel.io | Data integration / ETL platform | Add-on at quote-only top tier | Connectors / warehouse | Weeks (pipeline build) | Base plan + paid Measure add-on | $300–600 base + $2,250/mo Measure (≥$500k spend) | Billed annually |
| Supermetrics | Marketing data pipeline / connectors | No (claims unverified) | Connectors | Hours per source | Per-source subscription | From $44/mo billed annually; Growth from $177/mo | Annual |
| Elevar | Shopify server-side conversion tracking + data layer | No (not attribution) | Yes (data layer install) | 1–2 weeks (setup) | Subscription, by orders | $225–3,000+/mo + $1k–4.5k install | Monthly |
| Fairing | Post-purchase survey (zero-party) | No (self-reported) | Survey widget | Minutes (install) | Subscription, by orders | Plans by order volume; quote on fairing.co | Monthly |
| Google Ads | Self-attributing network, data-driven attribution | No (window-bound, self-mediated) | Native | Built in | Native to ad platform | Free (with the spend) | Native, no contract |
| Meta Ads Manager | Self-attributing, 7-day click + 1-day view default | No (view-through inflates) | Native + Meta Pixel/CAPI | Built in | Native to ad platform | Free (with the spend) | Native, no contract |
| TikTok Ads Manager | Self-attributing, 7-day click + 1-day view | No (passive-feed view-through) | Native + TikTok Pixel | Built in | Native to ad platform | Free (with the spend) | Native, no contract |
| Shopify Marketing Reports | Last-click (last non-direct), rules-based | No (erases assists) | Native | Built in | Included with Shopify | Free (with the plan) | Native, no contract |
| GA4 | Data-driven attribution, click/visit-based | No (ignores impressions, no control group) | Native GA4 tag | Built in | Free | Free | Native, no contract |
Competitor figures are our estimates of a fully loaded monthly cost in EUR, built from each vendor's published pricing (USD where quoted) on the date shown under this table. A tilde or "est." marks an estimate, "reported" marks a figure from a third-party report, and quote-only vendors are marked as such. Prices change often: verify with the vendor before relying on them. Not vendor quotes to us.
Run the side-by-side. Watch the model work on a sample store first, no signup. Then upload your GA4 export and get incremental ROAS with confidence intervals in 5–10 minutes, €99. Refundable if the first read doesn't pay for itself in one reallocation decision. Keep your current tool; use us as the independent causal second opinion.
We're the only one in this table without an ad budget, or a dashboard subscription, to protect.