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Vs Hyros

Track every click. Or measure what caused the sale.

Hyros is built for a specific world: long, multi-step funnels (coaching, info-products, high-ticket and long-sales-cycle advertisers) where deterministic click-to-revenue tracking and call tracking are the hard part. For that use case it's strong, and it's often credited with recovering conversions Meta and Google under-report.

For a Shopify DTC brand, though, it's a different animal. Hyros is among the heaviest installs on this list: watcher scripts on every landing and conversion page, platform API connections, and reported 2–12 week (occasionally longer) implementations with real technical hours. And it's still click-tracking, not causal: more precise credit, not incrementality. Pricing is demo-gated and ad-spend-tiered (~€500–5,000/mo).

// Hyros answers
where did every click come from?  → server-side deterministic click tracking
// Causality Engine answers
which spend was actually incremental?  → causal inference on GA4 history
The difference

Same question, different answer. Often the opposite answer.

 Causality EngineHyros
MethodCausal inference (incrementality)Server-side deterministic click tracking
InstallNone, GA4 export uploadWatcher scripts on every page + APIs
Setup time5–10 min2–12 weeks (technical)
Best forGA4 ecommerce budget decisionsLong funnels, high-ticket, call tracking
Price€99 per read · €299/mo Pro~€500–5,000/mo, demo-gated
By scenario

Which one is the right call for your situation.

Choose Hyros when

you run long, multi-touch funnels or high-ticket offers with phone sales, and your core problem is tracking a winding click-to-revenue path that platforms miss. That's its home turf.

Choose Causality Engine when

you're a Shopify and GA4 ecommerce brand and the question is which spend is actually incremental, not where did every click go. No watcher scripts, no multi-week install, no developer ticket. A causal read on your existing data in minutes for €99.

Take it to your CFO

Zero engineering hours and no scripts in production, versus a multi-week tracking install. And a €99 credit-card read versus an ad-spend-tiered annual subscription.

FAQ

The questions buyers ask about us vs Hyros.

Is Causality Engine a Hyros alternative?
For ecommerce incrementality and budget decisions without an install, yes. For deterministic call and click tracking across long high-ticket funnels, Hyros is purpose-built.
Do I need to install anything like Hyros' watcher scripts?
No. Standard GA4 and Shopify exports, nothing on your pages.
Named comparison

Every causal vs MTA tool in one row each.

They track clicks. We measure cause. Four of these five tools are pixel or multi-touch-attribution dashboards on an annual contract; they reassign credit for conversions that already happened, and they need a script installed and maintained. Causality Engine measures incrementality, the sales a channel actually caused, from your existing GA4 and Shopify export, no pixel, with confidence intervals, for €99 a read. Different question, different bill, different install.

ToolCore methodCausal?Pixel / SDK?Time to valuePricing modelYr-1 fully loadedContract
Causality EngineCausal inference (Bayesian) on GA4 + ShopifyYes, nativeNone5–10 min€99 per read · €299/mo Pro€99 one-time · €3,588/yr ProCredit card, cancel anytime
Triple WhalePixel + MTA (Clicks & Deterministic Views)NoYes (Triple Pixel)Days (after pixel install and data)Subscription, GMV tiers€600–1,500/mo loaded12-month minimum
NorthbeamML MTA + MMM + incrementality (2026 add-on)Partial (newer layer)Yes (script + UTMs)Weeks (onboarding)Subscription, mostly quote€1,500–2,500/mo12-month minimum
RockerboxMTA + MMM + incrementality (enterprise)Yes (native)Yes (integration)Weeks (config + experiments)Quote only€2,000–4,000/mo + onboarding12-month minimum
HyrosServer-side click tracking + MTANoYes (watcher scripts, heavy)2–12 weeks (setup)Subscription, demo-gated€500–5,000/mo by spendAnnual standard
Wicked ReportsFirst-party click MTA (LTV focus)NoYes (pixel + CRM/UTM)Days to weeksSubscription, by contacts€550–1,200/mo + integrationAnnual standard

Prices reflect publicly-published tiers or industry-standard fully-loaded estimates as of 2026-06. Not vendor quotes.

Run the side-by-side

Run the side-by-side. Upload your GA4 export, get incremental ROAS with confidence intervals in 5–10 minutes, €99. Refundable if the first read doesn't pay for itself in one reallocation decision. Keep your current tool; use us as the independent causal second opinion.

We're the only one in this table without an ad budget, or a dashboard subscription, to protect.

Have an idea?

Based in the Netherlands

KVK: 92226892

VAT: NL865944039B01

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