Causality Engine vs every attribution tool
They track clicks. We measure cause. Many attribution tools are pixel or multi-touch-attribution dashboards: they reassign credit for conversions that already happened, and they need a script installed and maintained. Causality Engine shows what each channel caused, next to what last-click gave it, from your existing GA4 export, no pixel, with a data-health score on every channel, for €99 a read. Different question, different bill, different install.
Three platforms, three answers, one budget to defend. Your GA4 export already holds the answer, and the first finding is free and never leaves your browser. Get your first finding free
Attribution and measurement tools
Products whose core job is to tell you what worked. They differ mainly by method, multi-touch on tracked clicks or causal inference on outcomes, and by whether they need a pixel installed.
- vs Triple WhaleA dashboard with a pixel. Or the math without one.
- vs NorthbeamEnterprise measurement stack. Or a causal read by lunch.
- vs RockerboxThe enterprise platform. Or the answer without procurement.
- vs MeasuredRun the experiment, or read the history.
- vs HausBoth say causal. One runs tests, one reads your history.
- vs HyrosTrack every click. Or measure what caused the sale.
- vs Wicked ReportsLifetime-value click attribution. Or causal incrementality.
- vs CometlySame question, opposite method.
- vs Billy GraceModeled credit, automated. Or causal truth, from your GA4 export.
- vs EYKDataOwned-data MTA stack. Or causal, with no stack to build.
Complementary layers: stack, not switch
Pipelines, tracking and survey tools. They collect the data; they don't draw the conclusion. Most brands run one of these alongside a measurement method rather than choosing between them.
Platform-native attribution
The dashboards inside the ad platforms and your store. Immediate and free, but each reports on inventory it sells, and none deduplicate across platforms: useful for in-platform decisions, not for cross-channel totals.
- vs Google AdsThe referee with a team in the game.
- vs Meta Ads ManagerSelf-attribution from the network selling the inventory.
- vs TikTok Ads ManagerPassive-feed view-through, scored by the network selling the inventory.
- vs Shopify Marketing ReportsLast-click on a finish line. Or causal on the full race.
- vs GA4Data-driven, not causal. We're the layer GA4 doesn't have.
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.