Causality Engine vs every attribution tool
They track clicks. We measure cause. Many attribution tools are pixel or multi-touch-attribution dashboards: they reassign credit for conversions that already happened, and they need a script installed and maintained. Causality Engine shows what each channel caused, next to what last-click gave it, from your existing GA4 export, no pixel, with a data-health score on every channel, for €99 a read. Different question, different bill, different install.
Attribution and measurement tools
Products whose core job is to tell you what worked. They differ mainly by method, multi-touch on tracked clicks or causal inference on outcomes, and by whether they need a pixel installed.
- vs Triple WhaleA dashboard with a pixel. Or the math without one.
- vs NorthbeamEnterprise measurement stack. Or a causal read by lunch.
- vs RockerboxThe enterprise platform. Or the answer without procurement.
- vs MeasuredRun the experiment, or read the history.
- vs HausBoth say causal. One runs tests, one reads your history.
- vs HyrosTrack every click. Or measure what caused the sale.
- vs Wicked ReportsLifetime-value click attribution. Or causal incrementality.
- vs CometlySame question, opposite method.
- vs Billy GraceModeled credit, automated. Or causal truth, from your GA4 export.
- vs EYKDataOwned-data MTA stack. Or causal, with no stack to build.
Complementary layers: stack, not switch
Pipelines, tracking and survey tools. They collect the data; they don't draw the conclusion. Most brands run one of these alongside a measurement method rather than choosing between them.
Platform-native attribution
The dashboards inside the ad platforms and your store. Immediate and free, but each reports on inventory it sells, and none deduplicate across platforms: useful for in-platform decisions, not for cross-channel totals.
- vs Google AdsThe referee with a team in the game.
- vs Meta Ads ManagerSelf-attribution from the network selling the inventory.
- vs TikTok Ads ManagerPassive-feed view-through, scored by the network selling the inventory.
- vs Shopify Marketing ReportsLast-click on a finish line. Or causal on the full race.
- vs GA4Data-driven, not causal. We're the layer GA4 doesn't have.
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.
Rather talk first? Book a 30-minute call.