Last-click on a finish line. Or causal on the full race.
Use Shopify reports when you need the order of record (which order, which customer, which fulfillment status). Stack Causality Engine on top when the question moves from order accounting to budget allocation: which channels caused the sales, set against what last-click gave them.
€99 once, excl. VAT. Keep Shopify Marketing Reports; use us as the causal second opinion.
Same question, different answer. Often the opposite answer.
- Shopify Marketing Reports answers
- Which touch closed the order?Last non-direct click on the path
- Causality Engine answers
- Which spend caused the sale?Causal inference across all channels, next to last-click
| Compared on | Causality Engine | Shopify Marketing Reports |
|---|---|---|
| Method | Causal inference on a GA4 export | Last non-direct click (rules-based) |
| Credits assist channels? | Yes (causal contribution) | No (last touch only) |
| Cross-platform deduplication? | Yes | No (one channel gets the last click) |
| Price | €99 per read · €299/mo ProExcl. VAT | Included with Shopify |
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
The short version. What each one is for.
Shopify's marketing reports run on last non-direct click, rules-based. They tell you which touchpoint was last in the path, and only the last one gets credit. Assist channels (Pinterest, email, podcast, organic search five weeks ago) are erased. Cross-platform spend that helped get the customer to the finish line gets zero attribution.
Causality Engine shows what each channel in your GA4 history caused. The point is not to second-guess Shopify's order-of-record (that's correct, the order happened) but to answer the budget question Shopify's last-click view can't: which spend actually caused the sale.
Which one is the right call for your situation.
Use Shopify reports when
you need the order of record (which order, which customer, which fulfillment status). That's what Shopify is the system of truth for. Don't replace that with anything.
Stack Causality Engine on top when
the question moves from order accounting to budget allocation: which channels caused the sales, set against what last-click gave them. Shopify can't answer that because it only sees the last click. We can because we model the full causal path.
Take it to your CFO.
Shopify reports what happened. They don't report what caused it. A €99 causal read tells you which channels to scale and which to pull back, without contradicting the order of record.
The questions buyers ask about us vs Shopify Marketing Reports.
Does Causality Engine replace Shopify Marketing Reports?
No. Shopify is the system of record for orders. We're the causal layer on top of that. Different jobs.Do you connect to Shopify?
Native Shopify integration is on the roadmap. Today, your GA4 export is enough because GA4 already has the conversion events.
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.
Rather talk first? Book a 30-minute call.