You want an audit, not another dashboard
Some attribution questions have an end. Whether branded search is incremental. Whether the channel that looks good in the ad platform survives a counterfactual. How to split next quarter. Those are audits, and paying monthly for an audit means paying after the answer arrived. A one-off read answers the question and stops: €99, on a GA4 export you already have, nothing installed and nothing to cancel.
Ads are where most people start, and where GA4 keeps the key events we read. They are not where we stop. Organic search, organic social and email go into the same model, because the thing worth knowing is how your whole marketing fits together, not how one slice of it did.
The install-then-cancel route, honestly
The common advice is to install a cheaper monthly tool, let it collect for a quarter, export what it gathered, and cancel. It is a real option, it works, and it is the right answer in one specific case: when your analytics history is too thin to analyse. A tool that starts collecting today fixes that, and nothing else does.
It is the wrong answer when your GA4 history already covers the period you care about. Then you are waiting a quarter for data you have, paying a subscription while you wait, remembering to cancel, and receiving multi-touch attribution at the end of it. Multi-touch allocates credit across the touchpoints it observed. It does not estimate what would have happened without the spend, which is the question the audit was asked.
Install, wait, cancel
See thoughtmetric.io/pricing
Starts collecting today. A quarter of waiting, then correlation. Right when your history is thin.
Build it yourself
Free
An open-source marketing mix library and a few weeks of analyst time. Right when you have the analyst.
One causal read
€99 once
Runs on the GA4 history you already have. Per-channel, with a confidence interval. Right when the question has an end.
ThoughtMetric pricing: Priced by monthly pageviews; script-rendered, so no figure is quoted here
What you get back
one read of every channel in your GA4 export, ads and organic alike. Every channel carries four fields: the estimate, its confidence interval, the share of real orders it explains, and a label naming how it was produced. The interval matters more than the point estimate, because it is what tells you whether the number can carry a budget decision. Refundable if the first read does not move a budget decision.
Of the 51 attribution vendors tracked on this site, none of the others sell a single report outright. That is not a boast, it is why this page exists: the option is hard to find because almost nobody offers it.
The questions people actually type
I want to replace Triple Whale with a one-off attribution read. What are my options?
Three. Install a cheaper monthly tool, wait a quarter for it to collect data, export and cancel: that works, and it costs a quarter of waiting plus a subscription, and it still returns correlation rather than causation. Build it yourself with an open-source marketing mix library: free, and a few weeks of analyst time. Or buy a single causal read of the GA4 history you already have for €99, which is what Causality Engine sells. Triple Whale itself starts at Free tier available and is a different purchase: a daily dashboard, not an audit.
Is installing a cheap tool and cancelling it a good idea?
It is a real option and sometimes the right one. ThoughtMetric and similar tools start collecting the day you install them, which matters if your history is thin. The costs are that you wait for the data you are missing, you remember to cancel, and what you get back is still multi-touch attribution. If your GA4 history already covers the period you care about, you are paying a quarter of waiting for something you can answer this week.
What does a one-off read actually return?
Incremental revenue for every channel in the export, paid and organic alike, with a confidence interval on each, the share of real orders the estimate explains, and a label naming how it was produced. Key events come from the Advertising tab in Google Analytics 4. Every other channel in the same export goes in alongside them. It runs on a GA4 export, so there is no pixel, no tag and no code change. Refundable if the first read does not move a budget decision.
Is this just for ads?
No. Ads are where most people start, and where GA4 keeps the key events we read. They are not where we stop. Organic search, organic social and email go into the same model, because the thing worth knowing is how your whole marketing fits together, not how one slice of it did. Key events come from the Advertising tab in Google Analytics 4. Every other channel in the same export goes in alongside them. People usually say ROAS when they mean ads, and ads are a real part of the answer, but a read that only looked at paid media could not tell you how the paid and the organic fit together, which is normally the actual question.
When should I not buy a one-off read?
When you need a number every morning rather than an answer once, in which case a dashboard is the correct purchase. When your analytics history is thin or broken, because no causal method recovers data that was never collected. And below roughly €5K a month in paid spend, with a meaningful GA4 history, where the model often cannot separate a channel from noise.
Last-click guesses.We run the math.
Causal attribution for ecommerce brands. Watch the model work on a sample store first, then upload your GA4 export and see which channels really drove revenue in 5–10 minutes. €99, pay-per-use. Pro at €299/mo when you want it continuous.
No signup for the demo. Book a 30-min call or compare plans.