Causality Engine is the causal attribution layer for European e-commerce.
It helps brands figure out where marketing actually drives incremental revenue.
Why now
iOS broke pixel tracking.
Cookie deprecation made it worse.
In Europe, GDPR makes bad measurement even harder — and most tools were built for US privacy assumptions.
What it does
Connects to Shopify and GA4.
Runs causal inference on aggregate data — no pixel, no cookies, no code.
Shows which channel combinations actually drive conversions, not just which ones get credit.
Proof
- Product live and in market
- ~400 prospects in pipeline
- 5 named customers with published results
- Bootstrapped — no prior funding
- Founding team: Joris (CEO/CMO), Atalay (Chief Science Officer), Kevin (CTO), Ralf (COO)
What this round is for
- Turn the current workflow into a fuller product
- Improve onboarding and conversion
- Expand from the Netherlands into Belgium, France, and DACH
Who we want at the table
- Pre-seed investors who understand martech, e-commerce, data, or AI
- People who get EU and GDPR dynamics
- Investors who can open doors to enterprise e-commerce brands
- Operator credibility is a plus
Not for
- Generic startup tourists
- Investors who want to install a big team too early
- People who don't understand why attribution in Europe is a different problem
If this sounds like your lane, hi@causalityengine.ai.
Have an idea?
Based in the Netherlands
|KVK: 92226892
|VAT: NL865944039B01
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