Attribution is broken.
We fixed it.
Your ad platforms are lying to you. Every single day.
We built the math to prove it.
No pixel. No SDK. Just math.
Works with the stack you already use
This is built for a very specific brand. Is it yours?
We don't serve everyone. We built a precision instrument for one type of e-commerce operator. If this list doesn't describe you, we just saved you a click.
You sell on Shopify.
Not WooCommerce. Not Magento. Shopify.
You have GA4 installed.
Even if you secretly hate it.
You sell beauty or fashion.
Skincare, makeup, apparel, accessories. Your world.
You do €100k+ per year.
Real revenue. Real ad spend. Real decisions to make.
You suspect your dashboards are lying.
They are. But you already knew that.
Checked all five? You're in the right place.
You checked Shopify at dinner again, didn’t you?
Meta says 4.2x ROAS. Google says 3.8x. Shopify says something else entirely. Three dashboards. Three different stories. Zero confidence. You’re making six-figure decisions on vibes.
Last-click attribution was built in 2004. You’re still using it.
Your customer saw a TikTok ad, clicked a Google ad three days later, then bought through an email link. Last-click gave 100% credit to the email. The other two channels? Invisible. You almost cut them last quarter. That’s not attribution. That’s a coin flip.
We replaced guessing with math.
Upload your GA4 data. Connect Shopify. Two minutes later, you’ll see which channels actually cause sales. Not which ones happen to be nearby when someone converts. No pixel. No SDK. No 90-day onboarding. Just the truth.
Spend less. Sell more. Sleep better.
The average brand discovers $329K in revenue their dashboards were hiding. Not because the money wasn’t there. Because their attribution was crediting the wrong channels. Fix the math, find the money.
Your platforms guess.We do the math.
Two minutes. Your GA4 data. The truth about which channels actually drive your revenue.
You have questions.
We have math.
Wait, what even is attribution?
Attribution is how you figure out which of your ads actually led to a sale. Right now, most tools just credit the last ad someone clicked, even if they saw five other ads first. It's like giving all the credit to the waiter and ignoring the chef.
Why should I care if my attribution is wrong?
Because you're making spending decisions based on lies. If your dashboard says Meta is your best channel but it's actually TikTok creating the demand, you'll cut the thing that's actually working. Wrong attribution means wasted budget. Every single month.
My Shopify dashboard shows me sales. Isn't that enough?
Shopify tells you what sold. It doesn't tell you why it sold. Was it the Instagram ad they saw Tuesday? The Google search on Thursday? The email on Saturday? Shopify just sees the finish line. We show you the whole race.
I'm not technical. Can I actually use this?
If you can connect your Shopify store and your GA4 account, you can use Causality Engine. No code. No pixels. No 90-day onboarding. Two minutes, and you'll see which channels actually cause sales.
How is this different from what Meta and Google already tell me?
Meta says it drove the sale. Google says it drove the sale. TikTok says it drove the sale. They all take credit for the same purchase. We're the only ones who don't have an ad budget to protect. So we tell you the truth.