Resources
Latest Resources
Causal Inference
·Feb 23, 2026
Why Correlation-Based Marketing Decisions Cost You 30% of Your Budget
Stop wasting your marketing budget. Learn why correlation-based marketing decisions are costing your brand and how causal inference can reveal true ROI.
Causal Inference
·Feb 23, 2026
Counterfactual Analysis for Ad Spend: What Would Have Happened Without That Campaign
Discover how counterfactual analysis in marketing reveals the true impact of your ad spend. Stop guessing and start measuring real incrementality.
Causal Inference
·Feb 23, 2026
Directed Acyclic Graphs for Marketing: A Practical Guide
Stop guessing and start knowing. This practical guide to Directed Acyclic Graphs (DAGs) for marketing shows you how to build causal models that reveal true ROI.
Causal Inference
·Feb 23, 2026
The Frontdoor Criterion Explained for Marketing Analytics
Learn how the Frontdoor Criterion, a powerful causal inference method, can fix your broken marketing analytics and reveal true campaign impact.
Causal Inference
·Feb 23, 2026
Instrumental Variables in Marketing: Isolating True Channel Impact
Stop guessing your channel impact. Learn how instrumental variables in marketing isolate the true causal effect of your campaigns, moving beyond flawed attribution.
Ecommerce Analytics
·Feb 23, 2026
B2C Ecommerce Best Practices Are Broken. Here’s the Fix.
Discover why common B2C ecommerce best practices fail and learn a new, causality-driven framework for sustainable growth in the Dutch market.
Ecommerce Analytics
·Feb 23, 2026
The B2C Ecommerce Metrics That Actually Predict Growth
Stop tracking vanity metrics. Discover the B2C ecommerce metrics that truly predict growth and profitability for your Dutch Shopify brand.
Ecommerce Analytics
·Feb 23, 2026
How to Measure True Customer Acquisition Cost for Shopify Brands
Stop using flawed CAC formulas. Learn how to measure your true customer acquisition cost on Shopify and uncover what really drives incremental sales for your Dutch brand.
Ecommerce Analytics
·Feb 23, 2026
The Ecommerce Analytics Stack in 2026: GA4, Shopify, and What Comes Next
Your ecommerce analytics stack is broken. Learn why GA4 and Shopify are not enough and what the future of data-driven decisions for Dutch brands looks like in 2026.
Ecommerce Analytics
·Feb 23, 2026
Ecommerce Conversion Funnel Optimization: Find Your True Revenue Leaks
Your ecommerce conversion funnel is leaking revenue. Stop guessing where. Learn how causal inference finds and fixes the hidden drains that attribution tools miss.
Attribution
·Feb 23, 2026
Data-Driven Attribution vs. Causal Attribution: The Critical Difference
Data-driven attribution models are correlation engines, not truth machines. Discover the critical difference causal attribution makes for your marketing budget.
Attribution
·Feb 23, 2026
The Death of Attribution: Why Behavioral Intelligence Is the Replacement
Marketing attribution is dead. Discover the attribution alternative that leading Dutch ecommerce brands use to drive real growth: behavioral intelligence.
Attribution
·Feb 23, 2026
First-Touch vs. Last-touch Attribution: Why Both Are Wrong for Ecommerce
First-touch and last-touch attribution models provide a distorted view of your marketing. Discover why these single-touch models are wrong and what to use instead.
Causal Inference
·Feb 23, 2026
Association vs. Causation in Marketing: The Expensive Mistake
Stop wasting your marketing budget. Learn the critical difference between association vs causation and how it impacts your ROI.
Causal Inference
·Feb 23, 2026
The Causality Chain: How One TikTok Ad Creates a Meta Conversion 21 Days Later
Uncover the hidden causality chain in your marketing. Learn how a single TikTok ad can lead to a Meta conversion weeks later, and why traditional attribution misses it.
Showing 1 to 15 of 924 resources
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