€99 once.
Or €18,000 a year.
Triple Whale lists in the €100s; Northbeam's Starter is around $1,500/mo before its quote-only tiers. Fully loaded with the onboarding your team absorbs (integrations, dashboards, weekly QA), the real bill lands at €600–1,500/mo, typically on an annual contract. We run €99 per causal read on your GA4 export. Pro at €299/mo when you want it continuous — ingestion, chatbot, developer API.
40-day data look-back
Full channel-impact analysis
All channels mapped
Ranked budget recommendations
Export-ready reports
Lifetime data look-back
Continuous attribution updates
Data stacks across campaigns
AI chat with your data
Real-time budget alerts
Priority support
Everything in Pro
Custom attribution models
Dedicated account manager
Volume pricing
SLA guarantee
Custom data retention
Full refund guarantee · No subscription
See which channel combinations actually drive your sales.
Every ad platform claims credit for the same sale. We show which channels, in which sequence and at what velocity, actually cause your conversions — so you scale the right ones.
Twinkels cut acquisition costs 28% by reallocating from overstated channels. Me Gorgeous scaled from €80K to €180K/mo ad spend without increasing CAC. The data shows which combinations work.
You have questions. We have math.
You upload your GA4 export, and optionally your Shopify orders export. We run all 5 statistical models on your last 40 days of data. 5–10 minutes later, you see exactly which channels drive incremental revenue and which ones steal credit. Full report, export-ready.
The one-time analysis shows you a snapshot. Pro gives you the movie. Lifetime data look-back, continuous updates, AI chat to ask questions about your data, and real-time alerts when a channel’s performance shifts. Most brands upgrade after their first analysis reveals opportunities they want to monitor.
Pay €99 and get 14 days of full Pro access. If you don’t see the value, you’ve paid the same as a one-time analysis. If you do, it rolls into your €299/mo subscription. No risk.
Every analysis comes with a data health score and confidence intervals. We combine Bayesian modelling and cross-channel deduplication on your exports — so you know exactly how strong the signal is. Unlike last-click, we show the incremental impact of each channel and tell you how confident we are in each number.
None, and that’s the point. You export a CSV from GA4 (and optionally Shopify orders) — no access grants, no pixel, no SDK, nothing touches your stack. A native Shopify integration is on the roadmap.
Your data look-back reverts to 40 days from the cancellation date. You keep access to all historical reports, but new analyses only cover the most recent 40-day window. No lock-in, no exit fees.
Meta says it drove the sale. Google says it drove the sale. TikTok says it drove the sale. They all take credit for the same purchase. We’re the only ones who don’t have an ad budget to protect. So we tell you the truth.
TL;DR · Quick answer
Causality Engine pricing in three lines.
€99 per causal read on your GA4 export. One analysis, refundable if the first read does not pay for itself in one reallocation decision.
€299/mo Pro for continuous causal attribution, automated ingestion, AI chat over your historical data, and real-time budget alerts. Annual saves 17%. Unlimited seats, EU data residency.
Enterprise pilot, 90 days, custom quote. Success criteria signed before any data moves. 100% of the pilot fee credits toward the annual contract on success; no annual lock-in if criteria are missed.
Starts at
€99 / read
Continuous
€299 / mo
Per seat
€0
Onboarding
€0
See what €99 actually buys
Three finished reports from real brands.
Anonymised, fully-loaded, with confidence intervals on every channel. Yours looks the same.
Anonymised, per-channel incremental ROAS with confidence intervals. Methodology document attached. Filterable by industry, channel, platform, and revenue band.
See our interactive demo →Four questions the CFO will ask. Four answers, ready.
You know causal attribution will save the budget. The finance review is a different conversation. Copy these, send them up the chain.
Q1
Why not the €18,000/year platform?
Triple Whale lists in the €100s and Northbeam's Starter is around $1,500/mo on their pricing pages. Fully loaded with the onboarding your team absorbs (integrations, dashboards, weekly QA), the real bill lands at €600–1,500/mo, typically on an annual contract. We are €99 per causal read, credit card. If our first read does not pay for itself in one reallocation decision, full refund. Asymmetric upside, capped downside.
Q2
How long until we see the value?
Five to ten minutes from CSV upload. We run on GA4 history, so last quarter is already measurable. No SDK, no pixel, no ramp-up, no model-training period. The Q3 budget you already spent is auditable today.
Q3
What is the procurement risk?
No multi-year MSA. No new data pipeline. No code in our production stack. GA4 export goes in, causal answers come back. Cancel by closing the tab. The €99 is a credit-card purchase, not a contract.
Q4
How do we know the math is real?
Proprietary causal-inference model, not an LLM and not last-click in a trench coat. Confidence-scored outputs, methodology page citing the academic primitives, EU data residency, audit trail your finance team can hand to compliance.
Still a no? Email hi@causalityengine.ai with the objection. Joris will reply.
Named comparison
What every other attribution platform actually charges.
Published list, fully-loaded year-1 estimate, and contract shape for each named alternative. Causality Engine at the top so the contrast lands without scrolling.
- Triple WhalePublished list€100-300/mo published listFully loaded year 1€600-1,500/mo annual contractContract12-month minimum
- NorthbeamPublished listFrom €1,000/mo, billed annuallyFully loaded year 1€1,500-2,500/mo mid-marketContract12-month minimum
- RockerboxPublished listEnterprise quote, typically €1,500-3,000/moFully loaded year 1€2,000-4,000/mo + onboarding engagementContract12-month minimum
- HyrosPublished listFrom ~€400-500/mo, ad-spend tieredFully loaded year 1€500-5,000/mo by ad spendContractAnnual standard
- Wicked ReportsPublished listFrom ~€550/moFully loaded year 1€550-1,200/mo + integration timeContractAnnual standard
- CometlyPublished list€300-1,000+/moFully loaded year 1€500-1,500/mo + pixel installContractAnnual or monthly
- ThoughtmetricPublished listFrom ~€199/mo (Shopify app)Fully loaded year 1€199-600/mo by store sizeContractMonthly or annual
Prices reflect publicly-published tiers or industry-standard fully-loaded estimates as of 2026-06. Not vendor quotes. Annual contracts and onboarding engagements are typical industry practice for mid-market attribution platforms.
What €99 actually replaces
Year-1 cost, itemised.
The platforms publish a license number. The real bill includes onboarding, engineering hours, and seat fees you only notice in quarter two. This is the side-by-side.
- Tool license
Causality Engine
€99 per causal read, or €299/mo Pro
Platform alternative
€100-300/mo published list (often higher tier)
- Contract
Causality Engine
Credit card, cancel by closing the tab
Platform alternative
12-month minimum, annual billing typical
- Onboarding / kickoff
Causality Engine
CSV upload, 5-10 minutes
Platform alternative
2-6 weeks of analyst time
- Pixel or SDK install
Causality Engine
None
Platform alternative
Required for most platforms (5-15 dev hours)
- Per-seat fees
Causality Engine
Unlimited team access included
Platform alternative
€30-100 per added seat per month
- Methodology document
Causality Engine
On request, no charge
Platform alternative
Often a paid engagement
- Quarterly model review
Causality Engine
Included
Platform alternative
Often a paid engagement
- First-decision guarantee
Causality Engine
Refund if the first read does not pay for itself in one reallocation
Platform alternative
No refund
- Time before first usable number
Causality Engine
5-10 minutes from upload
Platform alternative
30-90 days post-kickoff is industry-standard
Causality Engine
€99 (one-time) · €3,588 (Pro, 12 months)
Platform alternative
€7,000-18,000 typical, license + onboarding + engineering
Platform numbers reflect published pricing tiers and industry-standard onboarding hours, not a quote from a specific vendor. Your mileage varies by team size and integration scope.
Enterprise insights for ≈ €7,200 less
Self-build causal attribution
With Causality Engine
Self-build causal attribution
With Causality Engine
Self-build column is a market-rate estimate for a fractional EU data team running pipelines, warehousing and causal modelling; your numbers may differ. ≈ €7,500/mo self-build vs Pro at €299/mo ⇒ ≈ €7,200 less every month. Prefer to start smaller? A one-time causal read is €99.
By scenario
What you should actually pay, given where you are.
Four buyer shapes. The recommended plan, the why behind it, the alternative to avoid. If your situation does not match, reply to the demo confirmation and we will tell you what to skip.
Scenario 01
Under €1M annual revenue
Founder-led DTC, paid spend under €50K/month
Recommended plan
€99 per causal read, 2-4 reads per year
At this stage, paid spend is the budget question. One causal read per planning cycle catches the misallocations. Triple Whale or Northbeam at €600+/mo fully loaded is hard to defend against the actual paid budget being measured.
Scenario 02
€1M-€5M annual revenue
Marketing-lead-led DTC, paid spend €50-250K/month
Recommended plan
€299/mo Pro
Spend is moving weekly. Continuous causal attribution catches drift as creative refreshes, holiday spikes, and channel saturation hit. €299/mo sits inside the 1-3% measurement-of-paid-spend rule with budget left for one analyst day per month.
Scenario 03
€5M-€25M annual revenue
Performance team in place, paid spend €250K-€1M/month
Recommended plan
€299/mo Pro, optionally enterprise pilot
Pro covers continuous attribution. Enterprise pilot becomes worth the conversation when there is a specific high-stakes operational question (new channel viability, brand-vs-performance allocation, retention vs acquisition split) that needs a 90-day deep engagement.
Scenario 04
Agency or multi-brand operator
Running attribution across multiple client brands
Recommended plan
€99 per client per read, or per-client Pro
Each client is its own causal read; no per-seat fees. Triple Whale and Northbeam charge per-account with their own seat scaling, which compounds quickly across a client roster. Agency partner program available on request.
Pricing FAQ
Every cost question, answered.
28 answers covering software pricing, named-competitor cost, brand-size scenarios, and policy. Same answers in the page's schema so search engines and AI assistants can quote them.
How much does Causality Engine cost?
Causality Engine costs €99 per causal read, one-time, with no subscription and no setup call. Pro is €299/mo and adds automated GA4 ingestion, insights that compound over time, a chatbot for querying your own data, and a developer API. Enterprise is custom-quoted. The €99 read is refundable if it does not move a budget decision.
Is Causality Engine free, and is there a trial?
There is no free tier and no time-limited trial. The €99 pay-per-use read is the trial: you run one causal read on a GA4 export, keep the report, and owe nothing further. It is refundable if it does not change a decision, so the practical cost of evaluating Causality Engine is zero.
Does Causality Engine charge per seat or per ad spend?
Neither. Pricing is per causal read (€99) or a flat €299/mo for Pro. There are no seat licences, no percentage of ad spend, and no minimum spend, revenue, or data-history requirement. A brand spending €5,000/mo and one spending €500,000/mo pay the same list price.
How much does causal attribution software cost?
Causality Engine costs €99 per causal read on your GA4 export, or €299/mo Pro for continuous analysis. Triple Whale and Northbeam list in the €100-300/mo range but the real bill, fully loaded with onboarding, lands at €600-1,500/mo on annual contracts. Enterprise pilots at Causality Engine are 90 days, custom quote, no annual lock-in.
What is the cheapest marketing attribution tool?
Free tier: GA4 itself, which uses last-click attribution. Cheapest causal attribution tool: Causality Engine at €99 per read, no subscription. Cheapest continuous causal product: Causality Engine Pro at €299/mo. Triple Whale starts higher; Northbeam, Rockerbox, Hyros, and Wicked Reports all run materially more once onboarding and seat fees are included.
Is there a free marketing attribution tool?
GA4 is free and reports last-click attribution. It does not measure incrementality and overstates platform-claimed conversions. For causal attribution with confidence intervals, Causality Engine starts at €99 per read, refundable if the first read does not pay for itself in one reallocation decision.
How much does causal attribution cost compared to last-click?
Last-click via GA4 is free but systematically overstates paid-channel contribution. Causality Engine charges €99 per causal read or €299/mo Pro. The price difference is not the comparison; the measurement is. Last-click assigns credit; causal attribution measures incremental revenue. A single reallocation decision informed by causal results typically covers the €99 cost.
How much does incrementality testing cost?
DIY incrementality testing costs the price of running a holdout: paused budget on a channel, plus analyst time to design and read the test. Causality Engine charges €99 per causal read, which estimates incrementality from observed data without pausing spend, or €299/mo Pro for continuous estimates. No separate test fee.
How much does marketing mix modeling cost?
Traditional MMM engagements run €30,000-100,000+ per model, billed as a consulting project, with results delivered weeks later. Causality Engine offers MMM-equivalent outputs (saturation curves, channel contribution, budget reallocation recommendations) at €299/mo Pro on GA4 data. No consulting engagement required.
How much does Triple Whale cost in 2026?
Triple Whale publishes tiers in the €100-300/mo range for SMB plans, with Premium and Enterprise running higher. Annual billing is standard. The fully-loaded cost including onboarding, integration time, and per-seat fees typically lands at €600-1,500/mo. Causality Engine is €99 per causal read, credit card, no annual contract.
How much does Northbeam cost?
Northbeam publicly references entry pricing around €1,000/mo billed annually, scaling up by ad-spend volume and seats. Mid-market accounts typically land at €1,500-2,500/mo fully loaded. Causality Engine runs causal attribution on the same GA4 + Shopify data at €99 per read or €299/mo Pro, no annual contract.
How much does Hyros cost?
Hyros pricing is tiered by ad spend, generally starting around €400-500/mo and scaling to €5,000+/mo for larger advertisers. Annual contracts are typical. Causality Engine is €99 per causal read, refundable if the first read does not pay for itself in one reallocation decision. No long-term commitment.
How much does Rockerbox cost?
Rockerbox is enterprise-priced; public quotes typically start in the €1,500-3,000/mo range on annual contracts. Onboarding is a separate engagement with a meaningful time cost on the buyer's team. Causality Engine runs €99 per read or €299/mo Pro, ingests GA4 + Shopify exports, no onboarding sprint.
How much does Wicked Reports cost?
Wicked Reports publishes a starting tier near $597/mo (≈€550/mo), scaling with revenue and channel count. Annual billing is standard. Causality Engine charges €99 per causal read with no subscription, or €299/mo Pro for continuous analysis. No multi-year commitment.
What is the cheapest Triple Whale alternative?
Causality Engine is the cheapest paid causal-attribution alternative to Triple Whale, at €99 per causal read or €299/mo Pro. It measures incremental revenue with confidence intervals from your GA4 and Shopify exports. No pixel, no SDK, no engineering sprint to switch.
What is the cheapest Northbeam alternative?
Causality Engine is the cheapest causal-attribution alternative to Northbeam, at €99 per causal read or €299/mo Pro versus Northbeam's typical €1,500+/mo fully loaded. It runs on the same GA4 + Shopify data. Both can run in parallel for verification before any switch.
How much should a small Shopify brand budget for attribution?
Under €500K/mo revenue: €99 per causal read on Causality Engine is typically enough; one read per planning cycle. Most small brands use it quarterly. €500K-€2M/mo: €299/mo Pro for continuous analysis pays back faster than the higher-tier platforms. Multi-million monthly: enterprise pilot quote, 90 days, no annual lock-in.
How much does attribution cost for a brand under €1M revenue?
Causality Engine recommends €99 per causal read used 2-4 times per year for brands under €1M annual revenue. €299/mo Pro is overkill at this scale unless paid spend is rapidly scaling. Triple Whale and Northbeam are typically over-spec for this stage; their fully-loaded €600+/mo bill is hard to justify against the paid budget being measured.
What does enterprise attribution cost?
Enterprise platform pricing (Rockerbox, Northbeam Enterprise, Triple Whale Enterprise) typically runs €18,000-60,000/year on annual contracts, with onboarding and integration as separate engagements. Causality Engine's enterprise pilot is 90 days, custom quote, with 100% of the pilot fee credited toward annual on success. No annual lock-in if criteria are missed.
How much should a DTC brand spend on measurement?
Industry rule of thumb: 1-3% of paid-media spend on measurement. A brand spending €50,000/mo paid would budget €500-1,500/mo for measurement. Causality Engine sits well inside that envelope at €299/mo Pro, leaving budget for one analyst day per month to read the results.
What is included in the €99 plan?
One causal read on up to 40 days of GA4 export. All channels mapped. Per-channel incremental ROAS with confidence intervals. Ranked budget reallocation recommendations. Export-ready report. Methodology document on request. No subscription, no auto-renew, credit-card purchase.
What is included in Pro at €299/mo?
Lifetime data look-back. Continuous causal attribution updates. AI chat across your historical attribution data. Real-time budget alerts when channel performance shifts. Priority email support. Unlimited team seats. EU data residency. 14-day Pro trial at €99; rolls into €299/mo or refundable as a one-time read.
Are there per-seat fees?
No. Both €99 and €299/mo Pro include unlimited team seats. Triple Whale, Northbeam, and Rockerbox typically charge €30-100 per added seat per month; Causality Engine does not. EU data residency applies to all seats equally.
Is there a setup or onboarding fee?
No setup fee. Causality Engine ingests a GA4 export and (optionally) a Shopify export. Setup takes about 2 minutes. The first causal read lands 5-10 minutes after upload. No pixel, no SDK, no engineering sprint, no integration project. Platform competitors typically require 2-6 weeks of onboarding time on the buyer's team.
How does annual billing work?
Pro at €299/mo can be paid monthly or annually. Annual saves 17% (€2,990/year). The 14-day trial at €99 applies either way. There is no annual lock-in: cancel at any time and the look-back reverts to 40 days but historical reports are retained. €99 one-time is purely transactional, no recurring charge.
Is there a money-back guarantee?
Yes for the €99 product. If the first causal read does not pay for itself in one reallocation decision, full refund. Refunds processed within five business days. The €299/mo Pro plan is cancel-anytime instead of refundable per-month. Enterprise pilots have no refund but no annual lock-in if criteria are missed.
How long until the first usable number?
5-10 minutes from CSV upload on the €99 product. Pro users see new analyses within minutes of each data refresh. Enterprise pilots produce a baseline at week 1-2 and the first validated causal result by week 6. Platform alternatives typically take 30-90 days post-kickoff to a first usable reading.
Compared to hiring an analyst?
A mid-level marketing analyst in the EU costs €60,000-90,000 fully loaded per year plus tools. Causality Engine at €299/mo Pro (€3,588/year) is roughly 4-6% of that. The analyst still has value for interpretation and recommendation; Causality Engine handles the measurement layer that previously took the analyst's full week.
Question not here? Email hi@causalityengine.ai. One business day, no setter.
Use cases
- Document a marketing-spend rationale
- Defend a paid-channel investment
- Switch from a per-seat attribution tool
For Ecommerce brands on GA4 · Defensible in a budget meeting
Five things to know before you upload.
If you run an Ecommerce site with Google Analytics 4 installed, you are a fit. Any ecommerce platform (Shopify, WooCommerce, BigCommerce, custom) works as long as GA4 is the analytics layer.
Proprietary causal-inference model
Not an LLM. Not last-click in a trench coat. Our model is the same statistical machinery used to evaluate medicine and policy, applied to your Shopify and GA4 data.
Confidence intervals on every estimate
Honest uncertainty, not a single confident-looking number. A causal claim without an interval is a guess in a suit.
Methodology open on request
Every assumption documented: prior, functional form, covariate set, robustness checks. The methodology document ships to any customer who asks. The goal is a number you can defend in a budget meeting.
EU data residency. First-party only.
Your Shopify and GA4 exports are processed inside the EU and never sold. No pixel, no SDK, no third-party tracking. GDPR-compliant by construction.
No engineering ticket
Standard exports from Shopify and GA4 go in. Two minutes of setup, no developer needed, no 90-day onboarding, no platform migration.
Want the methodology document? Email hi@causalityengine.ai. Reply within one business day. Or jump to pricing or the interactive demo.
Customer story
Reclaiming 34% of hidden revenueby fixing attribution blind spotsat OFFFTRACK
Last-click guesses.We run the math.
Causal attribution for ecommerce brands. Watch the model work on a sample store first, then upload your GA4 export and see which channels really drove revenue in 5–10 minutes. €99, pay-per-use. Pro at €299/mo when you want it continuous.
No signup for the demo. Book a 30-min call or compare plans.