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Pricing

€99 once.
Not €18,000 in year one.

We read the GA4 export you already have. Your first finding is free, one full read is €99, and Pro is €299 a month. €18,000 is the top of our estimate for a platform tool's first year, itemised below.

  • One read

    Start here

    €99one-time

    The quarterly checkup: one causal read of your GA4 export, yours to keep.

    Your first finding is free before you pay. Full refund within 30 days, no questions asked.

    • Every channel: what it caused, next to what last-click gave it
    • Direct split back to the channels that sent those buyers
    • Data health and a next step for every channel
    • Paths to purchase, receipts, and a link to share the read
  • Pro

    €299per month

    Fits 8 or more channels at once, with budgets that move weekly.

    Billed monthly. Cancel any time; it stops at the end of the billing month.

    • Automated GA4 ingestion, no more uploads
    • Lifetime look-back, so insights compound
    • Chatbot over your own attribution data
    • Budget alerts when a channel's performance shifts
    • Unlimited seats, EU data residency
  • Enterprise

    Custom90-day pilot

    The Causality Audit: one high-stakes question, on the dataset you choose.

    • Success criteria agreed in writing before any data moves
    • Your data, your terms: VPC, read-only or anonymised export
    • Pilot fee credited 100% toward the annual contract
    • Miss the criteria and it closes there, no lock-in

Prices exclude VAT. No pixel, no seat fees, no setup call.
Or book a 30-min call.

Year one, to scale
  • Platform attribution tool · estimate€7,000–18,000
  • Causality Engine Pro, 12 months€3,588
  • Causality Engine, one read€99

The platform figure is our estimate of licence, onboarding and engineering, itemised below.

How much does Causality Engine cost?

€99 per causal read on your GA4 export, one-time. Full refund within 30 days, no questions asked. You keep the read.

€299 a month for Pro: the same causal model running continuously, with automated GA4 ingestion, a chatbot over your attribution data and budget alerts. Unlimited seats, EU data residency, cancel any time.

Enterprise is a 90-day pilot on a custom quote. Success criteria are signed before any data moves; the pilot fee credits in full toward the annual contract on success, with no lock-in if the criteria are missed.

Starts at
€99 per read
Continuous
€299 per month
Per seat
€0
Setup fee
€0

All prices exclude VAT.

By , Founder & CEOMethodology on request

This is what €99 buys. Your read, channel by channel.

Direct split back to the channels that sent those buyers. Last-click next to the engine. A data-health score and a next step for every channel.

31%

of last-click credit sat on Direct.

Direct is not a channel. The read splits it back.

Illustrative sample

Where Direct’s credit goes: Organic Search +9, Email +8, Paid Search +6, Paid Social +4, Cross-network +4

Last-click, Direct left outEngine, after the splitData health, 0 to 100
  1. Paid SearchAgrees
    Last-click, Direct left out: 34%
    Engine, after the split: 31%

    Data health 96

    Within 25% of last-click. Hold.

  2. Paid SocialEngine lower
    Last-click, Direct left out: 22%
    Engine, after the split: 14%

    Data health 93

    Cut spend a little in one region. Compare revenue after 14 days.

  3. Organic SearchAgrees
    Last-click, Direct left out: 18%
    Engine, after the split: 21%

    Data health 97

    Within 25% of last-click. Hold.

  4. EmailEngine higher
    Last-click, Direct left out: 11%
    Engine, after the split: 19%

    Data health 91

    Put a little more effort here. Judge it after 21 days.

  5. Cross-networkEngine higher
    Last-click, Direct left out: 9%
    Engine, after the split: 12.4%

    Data health 81

    Raise spend a little in one region. Compare revenue after 21 days. Data health under 90: move in steps.

  6. UnassignedFix tagging
    Last-click, Direct left out: 5.4%
    Engine, after the split: 2.1%

    Data health n/a

    No tracked source. Tag every link with a UTM source and medium, then run a new read.

  7. ReferralToo small
    Last-click, Direct left out: 0.6%
    Engine, after the split: 0.5%

    Data health 88

    Under 1% on both methods. Too small to act on.

Round numbers for illustration, not a customer’s read. Your read shows your own channels from your GA4 export, with your common paths to purchase and receipts that check every number against the file.

Four Dutch DTC brands and our own store. Real engagements, numbers they let us publish.

No anonymous logos, no inflated brand counts. Four brands ran a real causal read on real GA4 data and signed off on the figures and quotes on the case-studies page; two of them also tell you when we said the product wasn't the right fit yet. The fifth, Maison Tanger, is ours: we run it on the model's output alone, to live the day-to-day our users live rather than just measure it.

Read all five case studiesAll referenceable on request

What €99 actually replaces

Year-1 cost, itemised.

The platforms publish a license number. The real bill includes onboarding, engineering hours, and seat fees you only notice in quarter two. This is the side-by-side.

  • Tool license

    Causality Engine

    €99 per causal read, or €299/mo Pro

    Platform alternative

    €100-300/mo published list (often higher tier)

  • Contract

    Causality Engine

    Credit card, cancel by closing the tab

    Platform alternative

    Annual terms common above the entry tier

  • Onboarding / kickoff

    Causality Engine

    CSV upload, about 2 minutes

    Platform alternative

    2-6 weeks of analyst time

  • Pixel or SDK install

    Causality Engine

    None

    Platform alternative

    Required for most platforms (5-15 dev hours)

  • Per-seat fees

    Causality Engine

    Unlimited team access included

    Platform alternative

    €30-100 per added seat per month

  • Methodology document

    Causality Engine

    On request, no charge

    Platform alternative

    Often a paid engagement

  • Quarterly model review

    Causality Engine

    Included

    Platform alternative

    Often a paid engagement

  • Refund

    Causality Engine

    30-day refund, no questions asked

    Platform alternative

    No refund

  • Time before first usable number

    Causality Engine

    1–2 minutes from upload

    Platform alternative

    Weeks, after onboarding and a pixel install

Year-1 fully loaded

Causality Engine

€99 (one-time) · €3,588 (Pro, 12 months)

Platform alternative

€7,000-18,000 typical, license + onboarding + engineering

Platform numbers reflect published pricing tiers and industry-standard onboarding hours, not a quote from a specific vendor. Your mileage varies by team size and integration scope.

What the other platforms publish. From their own pricing pages.

The published price, how it scales, and the page and date we read it from. Where a vendor only quotes through sales, the row says so instead of guessing.

  • Causality Engine€99 per readOne-time read, or Pro at €299 a month; no seat feesOur terms, section 3
  • Triple WhaleFree tier availableFree plan for smaller stores; paid tiers priced on annual GMVThe vendor's pricing page blocks automated reads, so no paid figure is quoted here
  • Northbeam$1,500/moStarter $1,500/mo; Professional $3,500/mo; Growth and Enterprise quotednorthbeam.io, read
  • Polar Analytics$750/moCore Plan from $750/mo on the Shopify App Store, priced on online GMV, with discounts for annual terms; on its own site every plan is booked through a demo, and incrementality tests are priced per test or quarterlyapps.shopify.com, read
  • Wicked Reports$499/moTiered by trailing-12-month revenue ($499–$999/mo)wickedreports.com, read
  • Cometly$750/moUsage-based on monthly pageviews and quoted on a call, with Core starting at $750/mo; monthly or annual billing; no free trialcometly.com, read
  • Fospha$1,500/moLite $1,500/mo (€1,300/mo) for $100k–$500k monthly media spend; Pro $2,000/mo plus a share of media spend; Enterprise via salesfospha.com, read
  • RockerboxCustom (enterprise)Enterprise; pricing not publicly listedNot publicly listed
  • Hyros$230/moOne plan with no tiers or add-ons, priced by tracked monthly revenue: $230/mo for up to $20k, with brackets shown up to $1m+; setup is custom and booked through the vendorhyros.com, read

Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.

Method, pixel, contract and time to first number, side by side: the full comparison.

Build it yourself: ≈ €7,500 a month. Or run ours for €299.

The other objection a team with a data function raises: we could do this in-house. Here is that bill, line by line, against what Pro already includes.

Setup≈ €5,000 one-off

  • API data collectionSelf-build: Funnel, Supermetrics or custom ETLUpload your free Google Analytics report. No pixels, no data plumbing
  • Data storageSelf-build: BigQuery, S3Included
  • DashboardsSelf-build: Looker, TableauIncluded

Tech team≈ €7,500 / month

  • Data engineer: pipelinesSelf-build: ≈ €2,500 / monthNo data engineer needed
  • Data scientist: causal modellingSelf-build: ≈ €5,000 / monthNo data scientist needed. The engine runs the models

Processes

  • Implementation timeSelf-build: 3–6 months1–2 minutes to your first causal read
  • MaintenanceSelf-build: Ongoing, every monthNone. No pipelines to maintain
TotalSelf-build: ≈ €7,500 / monthPro, €299 / month

The self-build column is a market-rate estimate for a fractional EU data team running pipelines, warehousing and causal modelling; your numbers may differ. ≈ €7,500/mo self-build against Pro at €299/mo is ≈ €7,200 less every month. Prefer to start smaller? A one-time causal read is €99.

Four questions the CFO will ask. Four answers, ready.

You know causal attribution will save the budget. The finance review is a different conversation. Copy these and send them up the chain.

Why not the €18,000-a-year platform?
Because the licence is the small part of that bill. Onboarding, a pixel install and weekly QA take the year-one total to €7,000–18,000, itemised above. We are €99 per causal read on a credit card, refundable within 30 days, no questions asked. Capped downside, open upside.
How long until we see the value?
One to two minutes from CSV upload. We read the GA4 history you already have, so money you have already spent is measurable today. No SDK, no pixel, no ramp-up, no model-training period.
What is the procurement risk?
No multi-year agreement, no new data pipeline, no code in your production stack. A GA4 export goes in and causal answers come back. The €99 is a card payment, not a contract, and Pro cancels at the end of any billing month.
How do we know the math is real?
A proprietary causal-inference model: not an LLM, and not last-click in a trench coat. Every channel gets a data-health score from 0 to 100, every number checks against your own GA4 export, the methodology document is available on request, and your data is processed in the EU.

Still a no? Email hi@causalityengine.ai with the objection. Joris will reply.

What you should pay, given where you are.

Three shapes of brand, the plan that fits each, and why. If none of them is you, book a 30-min call and we will tell you what to skip.

  • Under €1M annual revenue

    Founder-led, paid spend under €50K a month

    Recommended

    €99 per read, 2–4 reads a year

    Paid spend is the budget question. One causal read per planning cycle catches the misallocation before the next quarter's money goes out. A platform subscription is hard to defend against the size of the budget it measures.

  • €1M–€5M annual revenue

    A marketing lead in place, paid spend €50–250K a month

    Recommended

    Pro, €299 a month

    Spend moves weekly. Continuous causal attribution catches the drift as creatives refresh and seasons peak. Billed monthly, and it cancels at the end of any billing month.

  • €5M–€25M annual revenue

    A performance team in place, paid spend €250K–€1M a month

    Recommended

    Pro, plus an enterprise pilot when a big question comes up

    Pro covers continuous attribution. The 90-day pilot earns the conversation when one high-stakes question needs a deep engagement: a new channel's viability, brand against performance, retention against acquisition.

Every cost question, answered.

28 answers. The same text is in this page's structured data, so what an assistant quotes is what you read here.

Plans and refunds

  • How much does Causality Engine cost?

    Causality Engine costs €99 per causal read, one-time, with no subscription and no setup call. Pro is €299/mo and adds automated GA4 ingestion, insights that compound over time, and a chatbot for querying your own data. Enterprise is a 90-day pilot on a custom quote. Prices exclude VAT. The €99 read is refundable within 30 days, no questions asked.

  • Is Causality Engine free, and is there a trial?

    Your first finding is free: drop your GA4 Attribution paths export at causalityengine.ai/start and it is worked out in your browser, so the file is not uploaded. The full read is €99, paid once, so nothing renews on its own. Full refund within 30 days, no questions asked, and you keep the read. Pro has no trial.

  • Does Causality Engine charge per seat or per ad spend?

    Neither. Pricing is per causal read (€99) or a flat €299/mo for Pro, and both include unlimited team seats. There is no percentage of ad spend and no minimum spend or revenue requirement. A brand spending €5,000/mo on ads and one spending €500,000/mo pay the same list price.

  • What is included in the €99 plan?

    One causal read on a GA4 export (12 months or more reads best). Every channel: what it caused next to what last-click gave it, with Direct split back to the channels that sent those buyers. A data-health score and a next step for every channel, your paths to purchase, and receipts that check every number against your export. Methodology document on request. No subscription and no auto-renew: a one-time card payment.

  • What is included in Pro at €299/mo?

    Lifetime data look-back. Continuous causal attribution updates. Automated GA4 ingestion. AI chat across your historical attribution data. Real-time budget alerts when channel performance shifts. Priority email support. Unlimited team seats. EU data residency. Billed monthly.

  • How often should I run a read?

    Once a quarter, like a checkup, and again when something changes: before peak season, after a tracking or site change, after adding or cutting a channel, or when an ad platform's numbers and your revenue disagree. Each read is €99, excluding VAT, so four a year is €396. If you run 8 or more channels at once and your budgets move weekly, Pro at €299/mo fits better: automated GA4 ingestion and continuous attribution. More at causalityengine.ai/attribution-checkup.

  • Is there a setup or onboarding fee?

    No setup fee. The read takes one file: the Attribution paths export from GA4, as a CSV. Setup takes about 2 minutes and the first causal read lands 1-2 minutes after upload. No pixel, no SDK, no engineering sprint, no integration project. Pixel-based platforms need a tracking install before they can report anything.

  • Can I cancel Pro at any time?

    Yes. Pro is billed monthly and you can cancel whenever you like; the cancellation takes effect at the end of the current billing month, with no partial refund for the unused days. Your historical reports stay available and new analyses go back to pay-per-use. The €99 read is a one-time payment, so there is nothing to cancel.

  • Is the €99 read refundable?

    Yes. Ask within 30 days and you get the full €99 back, no questions asked. You keep the read. Refunds processed within five business days. The €299/mo Pro plan is cancel-anytime instead of refundable per month. Enterprise pilots have no refund but no annual lock-in if the agreed criteria are missed.

  • How long until the first usable number?

    1-2 minutes from CSV upload on the €99 product. Pro users see new analyses within minutes of each data refresh. Enterprise pilots produce a baseline at week 1-2 and the first validated causal result by week 6. Platforms that need a pixel or an integration start with an onboarding project before their first reading.

Against the alternatives

  • How much does causal attribution software cost?

    Causality Engine costs €99 per causal read on your GA4 export, or €299/mo for Pro, which runs continuously. Among the attribution platforms we track, published entry prices run from $499/mo (Wicked Reports) to $1,500/mo (Northbeam Starter, Fospha Lite), read on 2026-09-08, and several others quote only through sales. Causality Engine's enterprise pilot is 90 days on a custom quote, with no annual lock-in.

  • What is the cheapest marketing attribution tool?

    GA4 is free and reports last-click attribution, which does not measure incrementality. For causal attribution, Causality Engine charges €99 for a single read on your GA4 export, with no subscription, or €299/mo for Pro. For comparison, Wicked Reports publishes $499/mo and Northbeam's Starter is $1,500/mo (both read 2026-09-08); Hyros publishes $230/mo for up to $20k of tracked monthly revenue (read 2026-10-01), and Rockerbox quotes only through sales.

  • Is there a free marketing attribution tool?

    GA4 is free and reports last-click attribution. It does not measure incrementality, so it hands the last touch credit that other channels earned. For a causal read that splits Direct back to its channels and scores every channel's data health, Causality Engine starts at €99 per read, refundable within 30 days, no questions asked. Before you pay, your first finding from your own GA4 export is free at causalityengine.ai/start, and the 36 tools at causalityengine.ai/tools are free without signing up.

  • How much does causal attribution cost compared to last-click?

    Last-click via GA4 is free, and it gives all the credit to the last touch. Causality Engine charges €99 per causal read or €299/mo Pro. The price difference is not the comparison; the measurement is. Last-click assigns credit; the causal read shows what each channel caused, with last-click next to it. The €99 is refundable within 30 days, no questions asked.

  • How much does incrementality testing cost?

    DIY incrementality testing costs the price of running a holdout: paused budget on a channel, plus analyst time to design and read the test. Causality Engine charges €99 per causal read, which estimates incrementality from observed data without pausing spend, or €299/mo Pro for continuous estimates. No separate test fee.

  • How much does marketing mix modeling cost?

    Marketing mix modeling is usually bought as a consulting project or a quoted platform subscription, and it needs a long spend history before its estimates settle. Causality Engine shows what each channel caused from your GA4 export, with a next step per channel, at €99 per read or €299/mo for Pro. No consulting engagement required.

  • How much does Triple Whale cost in 2026?

    Triple Whale has a free plan for smaller stores; its paid tiers are priced on annual GMV. Its pricing page blocks automated reads, so we do not quote a paid figure: check the current number on Triple Whale's own pricing page. Causality Engine is €99 per causal read, one-time, or €299/mo for Pro, with no seat fees.

  • How much does Northbeam cost?

    Northbeam publishes a Starter plan at $1,500/mo and Professional at $3,500/mo; Growth and Enterprise are quoted through sales (northbeam.io/pricing, read 2026-09-08). Starter is month-to-month and the higher tiers are annual. Causality Engine runs causal attribution on your GA4 export at €99 per read or €299/mo for Pro.

  • How much does Hyros cost?

    Hyros publishes one plan priced by tracked monthly revenue: $230/mo for up to $20k, with brackets shown up to $1m+ (hyros.com/pricing-ai-tracking, read 2026-10-01, beside a banner for special pricing on setups booked before 10/1), and setup is custom. Causality Engine publishes its price: €99 per causal read or €299/mo for Pro. The €99 read is refundable within 30 days, no questions asked. No long-term commitment.

  • How much does Rockerbox cost?

    Rockerbox is enterprise-priced and does not list its pricing publicly; quotes come through sales, with integration-based onboarding. Causality Engine is €99 per read or €299/mo for Pro, runs on a GA4 export, and needs no onboarding project.

  • How much does Wicked Reports cost?

    Wicked Reports publishes plans from $499/mo to $999/mo, tiered by trailing-12-month revenue (wickedreports.com/pricing, read 2026-09-08). Causality Engine charges €99 per causal read with no subscription, or €299/mo for Pro. No multi-year commitment.

  • What is the cheapest Triple Whale alternative?

    If what you need from Triple Whale is to know which channels caused revenue, Causality Engine measures that from your GA4 export for €99 per read, or €299/mo for Pro. It uses causal inference on your export instead of pixel-based multi-touch attribution, shows last-click next to it, and needs no pixel, SDK or engineering sprint to try.

  • What is the cheapest Northbeam alternative?

    Northbeam's Starter plan is $1,500/mo (northbeam.io/pricing, read 2026-09-08). Causality Engine runs causal attribution on your GA4 export at €99 per read or €299/mo for Pro. Both can run side by side while you verify, before any switch.

  • What does enterprise attribution cost?

    Enterprise attribution is usually quoted rather than published: Rockerbox and Northbeam's Growth and Enterprise tiers price through sales. Causality Engine's enterprise offer is a 90-day pilot on a custom quote, with success criteria signed before any data moves and 100% of the pilot fee credited toward the annual contract on success. Miss the criteria and it closes there, with no lock-in.

  • Compared to hiring an analyst?

    They do different jobs. Causality Engine measures what each channel caused, from your GA4 export, for €99 per read or €299/mo for Pro (€3,588 a year). An analyst interprets that read, weighs it against what the business knows and decides; the read takes the measurement work off their week, not the judgement.

By brand size

  • How much should a small Shopify brand budget for attribution?

    Start with one €99 read and run another when a budget decision comes up. Move to Pro at €299/mo when spend moves weekly and you want the read to update continuously, and consider the 90-day enterprise pilot when a high-stakes question comes up. The price does not depend on revenue or spend. Shopify is not required: any ecommerce platform works as long as GA4 is installed.

  • How much does attribution cost for a brand under €1M revenue?

    The same as for any brand: €99 per causal read or €299/mo for Pro. Price does not depend on revenue or spend, and there is no minimum. If your budget decisions come a few times a year, the €99 read is the place to start; Pro fits once spend moves weekly.

  • How much should a DTC brand spend on measurement?

    There is no standard share, so price measurement against the decision it informs. One €99 read that moves a budget decision has paid for itself. The read is refundable within 30 days, no questions asked. Pro is €299/mo when you want the read to update continuously as spend moves.

Question not here? Email hi@causalityengine.ai. One business day, no setter. Agents can read the machine-readable pricing.

One read. €99.
30-day refund, no questions asked.

Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.

No pixel, no seat fees, no contract.
Or book a 30-min call.