€99 once.
Or €18,000 a year.

TL;DR · Quick answer

Causality Engine pricing in three lines.

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• Triple Whale
  Published list€100-300/mo published list
  Fully loaded year 1€600-1,500/mo annual contract
  Contract12-month minimum
• Northbeam
  Published listFrom €1,000/mo, billed annually
  Fully loaded year 1€1,500-2,500/mo mid-market
  Contract12-month minimum
• Rockerbox
  Published listEnterprise quote, typically €1,500-3,000/mo
  Fully loaded year 1€2,000-4,000/mo + onboarding engagement
  Contract12-month minimum
• Hyros
  Published listFrom ~€400-500/mo, ad-spend tiered
  Fully loaded year 1€500-5,000/mo by ad spend
  ContractAnnual standard
• Wicked Reports
  Published listFrom ~€550/mo
  Fully loaded year 1€550-1,200/mo + integration time
  ContractAnnual standard
• Cometly
  Published list€300-1,000+/mo
  Fully loaded year 1€500-1,500/mo + pixel install
  ContractAnnual or monthly
• Thoughtmetric
  Published listFrom ~€199/mo (Shopify app)
  Fully loaded year 1€199-600/mo by store size
  ContractMonthly or annual

Prices reflect publicly-published tiers or industry-standard fully-loaded estimates as of 2026-06. Not vendor quotes. Annual contracts and onboarding engagements are typical industry practice for mid-market attribution platforms.

• 01Tool license

  Causality Engine

  €99 per causal read, or €299/mo Pro

  Platform alternative

  €100-300/mo published list (often higher tier)

• 02Contract

  Causality Engine

  Credit card, cancel by closing the tab

  Platform alternative

  12-month minimum, annual billing typical

• 03Onboarding / kickoff

  Causality Engine

  CSV upload, 5-10 minutes

  Platform alternative

  2-6 weeks of analyst time

• 04Pixel or SDK install

  Causality Engine

  None

  Platform alternative

  Required for most platforms (5-15 dev hours)

• 05Per-seat fees

  Causality Engine

  Unlimited team access included

  Platform alternative

  €30-100 per added seat per month

• 06Methodology document

  Causality Engine

  On request, no charge

  Platform alternative

  Often a paid engagement

• 07Quarterly model review

  Causality Engine

  Included

  Platform alternative

  Often a paid engagement

• 08First-decision guarantee

  Causality Engine

  Refund if the first read does not pay for itself in one reallocation

  Platform alternative

  No refund

• 09Time before first usable number

  Causality Engine

  5-10 minutes from upload

  Platform alternative

  30-90 days post-kickoff is industry-standard

Platform numbers reflect published pricing tiers and industry-standard onboarding hours, not a quote from a specific vendor. Your mileage varies by team size and integration scope.

• 01How much does causal attribution software cost?+

  Causality Engine costs €99 per causal read on your GA4 export, or €299/mo Pro for continuous analysis. Triple Whale and Northbeam list in the €100-300/mo range but the real bill, fully loaded with onboarding, lands at €600-1,500/mo on annual contracts. Enterprise pilots at Causality Engine are 90 days, custom quote, no annual lock-in.

• 02What is the cheapest marketing attribution tool?+

  Free tier: GA4 itself, which uses last-click attribution. Cheapest causal attribution tool: Causality Engine at €99 per read, no subscription. Cheapest continuous causal product: Causality Engine Pro at €299/mo. Triple Whale starts higher; Northbeam, Rockerbox, Hyros, and Wicked Reports all run materially more once onboarding and seat fees are included.

• 03Is there a free marketing attribution tool?+

  GA4 is free and reports last-click attribution. It does not measure incrementality and overstates platform-claimed conversions. For causal attribution with confidence intervals, Causality Engine starts at €99 per read, refundable if the first read does not pay for itself in one reallocation decision.

• 04How much does causal attribution cost compared to last-click?+

  Last-click via GA4 is free but systematically overstates paid-channel contribution. Causality Engine charges €99 per causal read or €299/mo Pro. The price difference is not the comparison; the measurement is. Last-click assigns credit; causal attribution measures incremental revenue. A single reallocation decision informed by causal results typically covers the €99 cost.

• 05How much does incrementality testing cost?+

  DIY incrementality testing costs the price of running a holdout: paused budget on a channel, plus analyst time to design and read the test. Causality Engine charges €99 per causal read, which estimates incrementality from observed data without pausing spend, or €299/mo Pro for continuous estimates. No separate test fee.

• 06How much does marketing mix modeling cost?+

  Traditional MMM engagements run €30,000-100,000+ per model, billed as a consulting project, with results delivered weeks later. Causality Engine offers MMM-equivalent outputs (saturation curves, channel contribution, budget reallocation recommendations) at €299/mo Pro on GA4 data. No consulting engagement required.

• 07How much does Triple Whale cost in 2026?+

  Triple Whale publishes tiers in the €100-300/mo range for SMB plans, with Premium and Enterprise running higher. Annual billing is standard. The fully-loaded cost including onboarding, integration time, and per-seat fees typically lands at €600-1,500/mo. Causality Engine is €99 per causal read, credit card, no annual contract.

• 08How much does Northbeam cost?+

  Northbeam publicly references entry pricing around €1,000/mo billed annually, scaling up by ad-spend volume and seats. Mid-market accounts typically land at €1,500-2,500/mo fully loaded. Causality Engine runs causal attribution on the same GA4 + Shopify data at €99 per read or €299/mo Pro, no annual contract.

• 09How much does Hyros cost?+

  Hyros pricing is tiered by ad spend, generally starting around €400-500/mo and scaling to €5,000+/mo for larger advertisers. Annual contracts are typical. Causality Engine is €99 per causal read, refundable if the first read does not pay for itself in one reallocation decision. No long-term commitment.

• 10How much does Rockerbox cost?+

  Rockerbox is enterprise-priced; public quotes typically start in the €1,500-3,000/mo range on annual contracts. Onboarding is a separate engagement with a meaningful time cost on the buyer's team. Causality Engine runs €99 per read or €299/mo Pro, ingests GA4 + Shopify exports, no onboarding sprint.

• 11How much does Wicked Reports cost?+

  Wicked Reports publishes a starting tier near $597/mo (≈€550/mo), scaling with revenue and channel count. Annual billing is standard. Causality Engine charges €99 per causal read with no subscription, or €299/mo Pro for continuous analysis. No multi-year commitment.

• 12What is the cheapest Triple Whale alternative?+

  Causality Engine is the cheapest paid causal-attribution alternative to Triple Whale, at €99 per causal read or €299/mo Pro. It measures incremental revenue with confidence intervals from your GA4 and Shopify exports. No pixel, no SDK, no engineering sprint to switch.

• 13What is the cheapest Northbeam alternative?+

  Causality Engine is the cheapest causal-attribution alternative to Northbeam, at €99 per causal read or €299/mo Pro versus Northbeam's typical €1,500+/mo fully loaded. It runs on the same GA4 + Shopify data. Both can run in parallel for verification before any switch.

• 14How much should a small Shopify brand budget for attribution?+

  Under €500K/mo revenue: €99 per causal read on Causality Engine is typically enough; one read per planning cycle. Most small brands use it quarterly. €500K-€2M/mo: €299/mo Pro for continuous analysis pays back faster than the higher-tier platforms. Multi-million monthly: enterprise pilot quote, 90 days, no annual lock-in.

• 15How much does attribution cost for a brand under €1M revenue?+

  Causality Engine recommends €99 per causal read used 2-4 times per year for brands under €1M annual revenue. €299/mo Pro is overkill at this scale unless paid spend is rapidly scaling. Triple Whale and Northbeam are typically over-spec for this stage; their fully-loaded €600+/mo bill is hard to justify against the paid budget being measured.

• 16What does enterprise attribution cost?+

  Enterprise platform pricing (Rockerbox, Northbeam Enterprise, Triple Whale Enterprise) typically runs €18,000-60,000/year on annual contracts, with onboarding and integration as separate engagements. Causality Engine's enterprise pilot is 90 days, custom quote, with 100% of the pilot fee credited toward annual on success. No annual lock-in if criteria are missed.

• 17How much should a DTC brand spend on measurement?+

  Industry rule of thumb: 1-3% of paid-media spend on measurement. A brand spending €50,000/mo paid would budget €500-1,500/mo for measurement. Causality Engine sits well inside that envelope at €299/mo Pro, leaving budget for one analyst day per month to read the results.

• 18What is included in the €99 plan?+

  One causal read on up to 40 days of GA4 export. All channels mapped. Per-channel incremental ROAS with confidence intervals. Ranked budget reallocation recommendations. Export-ready report. Methodology document on request. No subscription, no auto-renew, credit-card purchase.

• 19What is included in Pro at €299/mo?+

  Lifetime data look-back. Continuous causal attribution updates. AI chat across your historical attribution data. Real-time budget alerts when channel performance shifts. Priority email support. Unlimited team seats. EU data residency. 14-day Pro trial at €99; rolls into €299/mo or refundable as a one-time read.

• 20Are there per-seat fees?+

  No. Both €99 and €299/mo Pro include unlimited team seats. Triple Whale, Northbeam, and Rockerbox typically charge €30-100 per added seat per month; Causality Engine does not. EU data residency applies to all seats equally.

• 21Is there a setup or onboarding fee?+

  No setup fee. Causality Engine ingests a GA4 export and (optionally) a Shopify export. Upload takes 5-10 minutes. No pixel, no SDK, no engineering sprint, no integration project. Platform competitors typically require 2-6 weeks of onboarding time on the buyer's team.

• 22How does annual billing work?+

  Pro at €299/mo can be paid monthly or annually. Annual saves 17% (€2,990/year). The 14-day trial at €99 applies either way. There is no annual lock-in: cancel at any time and the look-back reverts to 40 days but historical reports are retained. €99 one-time is purely transactional, no recurring charge.

• 23Is there a money-back guarantee?+

  Yes for the €99 product. If the first causal read does not pay for itself in one reallocation decision, full refund. Refunds processed within five business days. The €299/mo Pro plan is cancel-anytime instead of refundable per-month. Enterprise pilots have no refund but no annual lock-in if criteria are missed.

• 24How long until the first usable number?+

  5-10 minutes from CSV upload on the €99 product. Pro users see new analyses within minutes of each data refresh. Enterprise pilots produce a baseline at week 1-2 and the first validated causal result by week 6. Platform alternatives typically take 30-90 days post-kickoff to a first usable reading.

• 25Compared to hiring an analyst?+

  A mid-level marketing analyst in the EU costs €60,000-90,000 fully loaded per year plus tools. Causality Engine at €299/mo Pro (€3,588/year) is roughly 4-6% of that. The analyst still has value for interpretation and recommendation; Causality Engine handles the measurement layer that previously took the analyst's full week.

Question not here? Email hi@causalityengine.ai. One business day, no setter.

Use cases

• 01Document a marketing-spend rationale
• 02Defend a paid-channel investment
• 03Switch from a per-seat attribution tool
• 04Run a side-by-side with an existing tool

• 01

  Proprietary causal-inference model

  Not an LLM. Not last-click in a trench coat. Our model is the same statistical machinery used to evaluate medicine and policy, applied to your Shopify and GA4 data.

• 02

  Confidence intervals on every estimate

  Honest uncertainty, not a single confident-looking number. A causal claim without an interval is a guess in a suit.

• 03

  Methodology open on request

  Every assumption documented: prior, functional form, covariate set, robustness checks. The methodology document ships to any customer who asks. The goal is a number you can defend in a budget meeting.

• 04

  EU data residency. First-party only.

  Your Shopify and GA4 exports are processed inside the EU and never sold. No pixel, no SDK, no third-party tracking. GDPR-compliant by construction.

• 05

  No engineering ticket

  Standard exports from Shopify and GA4 go in. Two minutes of setup, no developer needed, no 90-day onboarding, no platform migration.

Want the methodology document? Email hi@causalityengine.ai. Reply within one business day. Or jump to pricing or the report library.