The enterprise platform. Or the answer without procurement.
Rockerbox is the most explicitly causal name on this list. It markets MTA, MMM, and incrementality testing with control groups across 100+ channels, and since its 2025 acquisition by DoubleVerify it sits inside serious measurement infrastructure. For a large, multi-channel brand or agency that needs cross-channel rigor and dedicated support, it's a legitimate enterprise choice.
It's also priced and shaped like one: quote-only (third-party deal data suggests €2,000–4,000/mo and up, plus an onboarding engagement and a 12-month contract), with experiment design and configuration to match. It's overkill, in cost and complexity, for a founder-led or mid-market Shopify brand.
// Rockerbox answers what does a control-group lift test show? → MTA + MMM + designed experiments // Causality Engine answers what spend caused this revenue? → causal inference on history, no experiment to design
Same question, different answer. Often the opposite answer.
| Causality Engine | Rockerbox | |
|---|---|---|
| Causal method | Causal inference on your GA4 + Shopify data | MTA + MMM + control-group incrementality |
| Access | Self-serve, upload-and-go | Sales-led, quote, onboarding engagement |
| Price | €99 per read · €299/mo Pro | ~€2,000–4,000/mo + onboarding (est.) |
| Channels | The channels in your GA4 / store | 100+ integrated channels |
| Fits | GA4 ecommerce, founder to mid-market | Enterprise / agency, complex multi-channel |
Which one is the right call for your situation.
Choose Rockerbox when
you're an enterprise or agency running dozens of channels, you need formal lift experiments and a dedicated success team, and you have the budget and analysts for an enterprise measurement engagement.
Choose Causality Engine when
you want the causal answer today, self-serve, without a sales cycle or a control-group experiment to design. €99, GA4 export in, incremental ROAS out. Ideal for brands whose channel mix is Shopify plus the major ad platforms, and for teams who want a causal number before deciding whether they even need an enterprise platform.
No MSA, no new data pipeline, no code in our stack. A €99 credit-card read versus a multi-quarter enterprise procurement. Use it to size the problem before you size the contract.
The questions buyers ask about us vs Rockerbox.
- Is Causality Engine a Rockerbox alternative?
- For self-serve causal and incremental measurement on a GA4 Shopify brand, yes. For enterprise 100+ channel coverage with managed experiments, Rockerbox is purpose-built.
- Do you run control-group experiments like Rockerbox?
- We infer incrementality from your historical data (no holdout to design), and report confidence intervals so you know how strong the signal is.
Every causal vs MTA tool in one row each.
They track clicks. We measure cause. Four of these five tools are pixel or multi-touch-attribution dashboards on an annual contract; they reassign credit for conversions that already happened, and they need a script installed and maintained. Causality Engine measures incrementality, the sales a channel actually caused, from your existing GA4 and Shopify export, no pixel, with confidence intervals, for €99 a read. Different question, different bill, different install.
| Tool | Core method | Causal? | Pixel / SDK? | Time to value | Pricing model | Yr-1 fully loaded | Contract |
|---|---|---|---|---|---|---|---|
| Causality Engine | Causal inference (Bayesian) on GA4 + Shopify | Yes, native | None | 5–10 min | €99 per read · €299/mo Pro | €99 one-time · €3,588/yr Pro | Credit card, cancel anytime |
| Triple Whale | Pixel + MTA (Clicks & Deterministic Views) | No | Yes (Triple Pixel) | Days (after pixel install and data) | Subscription, GMV tiers | €600–1,500/mo loaded | 12-month minimum |
| Northbeam | ML MTA + MMM + incrementality (2026 add-on) | Partial (newer layer) | Yes (script + UTMs) | Weeks (onboarding) | Subscription, mostly quote | €1,500–2,500/mo | 12-month minimum |
| Rockerbox | MTA + MMM + incrementality (enterprise) | Yes (native) | Yes (integration) | Weeks (config + experiments) | Quote only | €2,000–4,000/mo + onboarding | 12-month minimum |
| Hyros | Server-side click tracking + MTA | No | Yes (watcher scripts, heavy) | 2–12 weeks (setup) | Subscription, demo-gated | €500–5,000/mo by spend | Annual standard |
| Wicked Reports | First-party click MTA (LTV focus) | No | Yes (pixel + CRM/UTM) | Days to weeks | Subscription, by contacts | €550–1,200/mo + integration | Annual standard |
Prices reflect publicly-published tiers or industry-standard fully-loaded estimates as of 2026-06. Not vendor quotes.
Run the side-by-side. Upload your GA4 export, get incremental ROAS with confidence intervals in 5–10 minutes, €99. Refundable if the first read doesn't pay for itself in one reallocation decision. Keep your current tool; use us as the independent causal second opinion.
We're the only one in this table without an ad budget, or a dashboard subscription, to protect.
The math behind your marketing.
Built for Ecommerce brands using GA4.
Product
Causal AttributionIncrementality TestingMarketing Mix ModelingHow It WorksPricingCompare PlansIntegrationsCase StudiesAttribution LibraryResourcesAttribution GuideDTC PlaybookAd Spend CalculatorHave an idea?
© Copyright 2026, Causality Engine
Based in the Netherlands
|KVK: 92226892
|VAT: NL865944039B01
Proudly seen on
