The enterprise platform. Or the answer without procurement.
Rockerbox is the most explicitly causal name on this list. It markets MTA, MMM, and incrementality testing with control groups across 100+ channels, and since its 2025 acquisition by DoubleVerify it sits inside serious measurement infrastructure. For a large, multi-channel brand or agency that needs cross-channel rigor and dedicated support, it's a legitimate enterprise choice.
It's also priced and shaped like one: quote-only, with an onboarding engagement (Rockerbox publishes neither prices nor contract terms), and experiment design and configuration to match. It's overkill, in cost and complexity, for a founder-led or mid-market Shopify brand.
// Rockerbox answers what does a control-group lift test show? → MTA + MMM + designed experiments // Causality Engine answers what spend caused this revenue? → causal inference on history, no experiment to design
Same question, different answer. Often the opposite answer.
| Causality Engine | Rockerbox | |
|---|---|---|
| Causal method | Causal inference on your GA4 + Shopify data | MTA + MMM + control-group incrementality |
| Access | Self-serve, upload-and-go | Sales-led, quote, onboarding engagement |
| Price | €99 per read · €299/mo Pro | Quote-only, enterprise contract |
| Channels | The channels in your GA4 / store | 100+ integrated channels |
| Fits | GA4 ecommerce, founder to mid-market | Enterprise / agency, complex multi-channel |
Which one is the right call for your situation.
Choose Rockerbox when
you're an enterprise or agency running dozens of channels, you need formal lift experiments and a dedicated success team, and you have the budget and analysts for an enterprise measurement engagement.
Choose Causality Engine when
you want the causal answer today, self-serve, without a sales cycle or a control-group experiment to design. €99, GA4 export in, incremental ROAS out. Ideal for brands whose channel mix is Shopify plus the major ad platforms, and for teams who want a causal number before deciding whether they even need an enterprise platform.
No MSA, no new data pipeline, no code in our stack. A €99 credit-card read versus a multi-quarter enterprise procurement. Use it to size the problem before you size the contract.
The questions buyers ask about us vs Rockerbox.
- Is Causality Engine a Rockerbox alternative?
- For self-serve causal and incremental measurement on a GA4 Shopify brand, yes. For enterprise 100+ channel coverage with managed experiments, Rockerbox is purpose-built.
- Do you run control-group experiments like Rockerbox?
- We infer incrementality from your historical data (no holdout to design), and report confidence intervals so you know how strong the signal is.
Every causal vs MTA tool in one row each.
They track clicks. We measure cause. Four of these five tools are pixel or multi-touch-attribution dashboards on an annual contract; they reassign credit for conversions that already happened, and they need a script installed and maintained. Causality Engine measures incrementality, the sales a channel actually caused, from your existing GA4 and Shopify export, no pixel, with confidence intervals, for €99 a read. Different question, different bill, different install.
| Tool | Core method | Causal? | Pixel / SDK? | Time to value | Pricing model | Yr-1 fully loaded | Contract |
|---|---|---|---|---|---|---|---|
| Causality Engine | Causal inference (Bayesian) on GA4 + Shopify | Yes, native | None | 5–10 min | €99 per read · €299/mo Pro | €99 one-time · €3,588/yr Pro | Credit card, cancel anytime |
| Triple Whale | Pixel + MTA (Clicks & Deterministic Views) | No | Yes (Triple Pixel) | Days (after pixel install and data) | Subscription, GMV tiers | GMV-priced, quote by store size | Not published |
| Northbeam | ML MTA + MMM + incrementality (2026 add-on) | Partial (newer layer) | Yes (script + UTMs) | Weeks (onboarding) | Starter $1,500/mo; Pro/Ent custom quote | $1,500/mo Starter; $3,500/mo Professional; higher tiers quoted | Not published |
| Rockerbox | MTA + MMM + incrementality (enterprise) | Yes (native) | Yes (integration) | Weeks (config + experiments) | Quote only | Quote only, plus onboarding | Not published |
| Hyros | Server-side click tracking + MTA | No | Yes (watcher scripts, heavy) | 2–12 weeks (setup) | Subscription, demo-gated | Quote only, demo-gated | Not published |
| Wicked Reports | First-party click MTA (LTV focus) | No | Yes (pixel + CRM/UTM) | Days to weeks | Revenue-banded: $499 / $699 / $999 / $4,999+ | $499–$999/mo by revenue band | Monthly billing; term not published |
| Cometly | MTA pixel + server-side + CAPI | No | Yes (Comet Pixel + CAPI) | Days (post pixel install) | Usage-based on pageviews; no free trial | Quote only, usage-based | Monthly or annual (annual −20%) |
| Billy Grace | Deep-learning MTA + Unified Marketing Measurement | Modeled, no CIs | Yes (own first-party pixel) | Demo-gated onboarding | Subscription, by ad spend | €499–3,250/mo + €99 integrations | Demo-gated |
| EYKData | Server-side MTA on owned BigQuery (correlation-based) | Quote-only top tier | Yes (GTM + BigQuery + Stape) | Weeks (stack stand-up) | Subscription, by sales | €399–€529+/mo (Advanced = quote) | Subscription |
| Funnel.io | Data integration / ETL platform | Add-on at quote-only top tier | Connectors / warehouse | Weeks (pipeline build) | Base plan + paid Measure add-on | $300–600 base + $2,250/mo Measure (≥$500k spend) | Billed annually |
| Supermetrics | Marketing data pipeline / connectors | No (claims unverified) | Connectors | Hours per source | Per-source subscription | From $44/mo billed annually; Growth from $177/mo | Annual |
| Elevar | Shopify server-side conversion tracking + data layer | No (not attribution) | Yes (data layer install) | 1–2 weeks (setup) | Subscription, by orders | $225–3,000+/mo + $1k–4.5k install | Monthly |
| Fairing | Post-purchase survey (zero-party) | No (self-reported) | Survey widget | Minutes (install) | Subscription, by orders | Plans by order volume; quote on fairing.co | Monthly |
| Google Ads | Self-attributing network, data-driven attribution | No (window-bound, self-mediated) | Native | Built in | Native to ad platform | Free (with the spend) | Native, no contract |
| Meta Ads Manager | Self-attributing, 7-day click + 1-day view default | No (view-through inflates) | Native + Meta Pixel/CAPI | Built in | Native to ad platform | Free (with the spend) | Native, no contract |
| TikTok Ads Manager | Self-attributing, 7-day click + 1-day view | No (passive-feed view-through) | Native + TikTok Pixel | Built in | Native to ad platform | Free (with the spend) | Native, no contract |
| Shopify Marketing Reports | Last-click (last non-direct), rules-based | No (erases assists) | Native | Built in | Included with Shopify | Free (with the plan) | Native, no contract |
| GA4 | Data-driven attribution, click/visit-based | No (ignores impressions, no control group) | Native GA4 tag | Built in | Free | Free | Native, no contract |
Competitor figures are our estimates of a fully loaded monthly cost in EUR, built from each vendor's published pricing (USD where quoted) on the date shown under this table. A tilde or "est." marks an estimate, "reported" marks a figure from a third-party report, and quote-only vendors are marked as such. Prices change often: verify with the vendor before relying on them. Not vendor quotes to us.
Run the side-by-side. Watch the model work on a sample store first, no signup. Then upload your GA4 export and get incremental ROAS with confidence intervals in 5–10 minutes, €99. Refundable if the first read doesn't pay for itself in one reallocation decision. Keep your current tool; use us as the independent causal second opinion.
We're the only one in this table without an ad budget, or a dashboard subscription, to protect.