Passive-feed view-through, scored by the network selling the inventory.
Choose TikTok's attribution when you're optimizing TikTok creative inside Ads Manager. Choose Causality Engine when the question is whether TikTok's reported lift is incrementally real, especially given how aggressively view-through inflates credit on a passive feed.
€99 once, excl. VAT. Keep TikTok Ads Manager; use us as the causal second opinion.
Same question, different answer. Often the opposite answer.
Short answer: Keep TikTok Ads Manager's own reporting. Causality Engine installs nothing and reads the GA4 export you already have, so it runs alongside TikTok Ads Manager and shows what each channel caused, next to what last-click gave it, for €99.
Compatible with Causality Engine: Yes. It installs nothing on your site; the one condition is GA4.
- TikTok Ads Manager answers
- What did TikTok-mediated touches contribute?7-day click + 1-day view on a passive feed
- Causality Engine answers
- What was incremental across all channels?Causal inference, next to last-click
| Compared on | Causality Engine | TikTok Ads Manager |
|---|---|---|
| Whose touches? | All channels in your GA4 | TikTok-mediated only |
| View-through credit? | Modeled causally | Counted on a passive scroll feed |
| Conflict of interest? | None | Yes (TikTok sells the inventory) |
| Deduplicates cross-platform credit? | Yes | No |
| Price | €99 per read · €299/mo ProExcl. VAT | Free (folded into ad spend) |
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
The short version. What each one is for.
TikTok's default attribution is 7-day click + 1-day view. On a passive infinite-scroll feed, view-through credit inflates aggressively: a one-second autoplay impression on a phone in someone's pocket counts. TikTok is a self-attributing network with an ad budget to defend, and it doesn't deduplicate against Meta or Google.
Causality Engine has no ad budget. We show what each channel caused, deduplicate overlapping credit, and set it next to last-click.
Which one is the right call for your situation.
Choose TikTok's attribution when
you're optimizing TikTok creative inside Ads Manager. In-platform signal for in-platform decisions is a fair use of the tool.
Choose Causality Engine when
the question is whether TikTok's reported lift is incrementally real, especially given how aggressively view-through inflates credit on a passive feed. An independent causal read removes the would-have-happened-anyway revenue.
Take it to your CFO.
TikTok's attribution costs nothing because it's the seller scoring its own bids. A €99 independent causal read tells you what fraction of the platform-reported lift survives.
The questions buyers ask about us vs TikTok Ads Manager.
Does Causality Engine replace TikTok attribution?
No. Use TikTok for in-platform creative iteration. Use our causal read to check the platform's revenue claim across your full channel mix.Why does TikTok get so much less credit in my read?
Because passive-feed view-through over-credits, and the platform's reported number includes sales that would have happened through other touches anyway.
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.