Skip to content

Free files for webshop owners

Checklists and datasets on GA4, Direct traffic and attribution tools. Each page gives the answer first; where there is a full file, it downloads after one email address.

  • Why is my GA4 Direct so high? 12 causes, with a check for each

    Direct is what GA4 records when a visit arrives with no source it can read: no campaign tags, no referrer. It is not only people typing your address, and the twelve causes below each leave a mark you can check in your own GA4.

    PDF after an email. As Markdown

  • Black Friday 2026 tracking pre-flight: 20 checks before 27 November

    Black Friday is Friday 27 November 2026, and tracking you fix during the week can't be read afterwards. These 20 checks cover GA4 purchases, campaign links, consent and tags, Meta and Google Ads, and what to save before the week, each with where to look.

    PDF after an email. As Markdown

  • What store owners complain about in attribution tools

    In public reviews and threads from 2023 to 2026, store owners repeat the same complaints about attribution tools: billing and contracts, numbers that changed no decision, ad platforms claiming more sales than the shop took, and support that goes quiet after the sale. Below are the themes with the merchants' own words, each linked to where it was written.

    Public page. As Markdown