Is this a cheaper Northbeam alternative?

For the incrementality question, yes: pay-per-read, no onboarding. Northbeam's continuous MTA + MMM stack is broader if you have the spend and team for it.

Do you need UTMs set up perfectly?

No. We model on GA4 and Shopify history; no UTM-tagging project required.

Yes. Many run Causality Engine as the fast, independent causal sanity-check on Northbeam's allocation.

Vs Northbeam

Enterprise measurement stack. Or a causal read by lunch.

Name: Causality Engine
Price: 99 EUR
Availability: InStock
Rating: 4.8 (12 reviews)
Author: Causality Engine

Northbeam is a serious, defensible measurement platform for scaling and mid-market DTC: ML multi-touch attribution, Media Mix Modeling, and (since April 2026) native incrementality, all on the same data. For a brand spending €250k+ a month with an analyst to drive it, it's one of the best budget-allocation engines on the market (≈4.5 out of 5 on G2).

The catch is the shape of the commitment: a tracking script, heavy UTM discipline, a multi-week onboarding, opaque quote-based pricing reported around €1,500–2,500 a month, and a 12-month contract. Reviewers are consistent that brands under ~€50k/mo spend don't generate enough data to use it well, and that it's underpowered without a skilled operator.

// Northbeam answers
what credit does the model assign?  → ML MTA + MMM + incrementality layer
// Causality Engine answers
what spend actually caused the sale?  → causal inference, one read, no ramp-up

The difference

Same question, different answer. Often the opposite answer.

	Causality Engine	Northbeam
Method	Causal inference (one model, one read)	ML MTA + MMM + incrementality add-on
Setup	GA4 export upload, 5–10 min	Script + UTM hygiene + multi-week onboarding
Price	€99 per read · €299/mo Pro	~€1,500–2,500/mo, 12-mo min (quote)
Fits	Any GA4 ecommerce brand	€250k+/mo spend with an analyst
Time to value	Minutes, on history you already have	30–90 days post-kickoff

By scenario

Which one is the right call for your situation.

Choose Northbeam when

you're a large, sophisticated spender who wants continuous MTA + MMM + incrementality managed in one platform. You have the analyst capacity and UTM discipline to feed it, and the budget to justify a five-figure annual line.

Choose Causality Engine when

you want the incrementality answer without the incrementality project. Last quarter is already in GA4, so you get a causal read in minutes for €99, not a 90-day ramp. Also the right call for sub-€250k/mo brands Northbeam isn't built for, and for anyone who wants a fast, independent causal check before signing (or renewing) a €18k/year contract.

Take it to your CFO

Before committing to €18,000 a year and a quarter of onboarding, spend €99 to see whether the causal numbers move a single budget decision. If they don't, full refund.

FAQ

The questions buyers ask about us vs Northbeam.

Is this a cheaper Northbeam alternative?: For the incrementality question, yes: pay-per-read, no onboarding. Northbeam's continuous MTA + MMM stack is broader if you have the spend and team for it.
Do you need UTMs set up perfectly?: No. We model on GA4 and Shopify history; no UTM-tagging project required.
Can I use both?: Yes. Many run Causality Engine as the fast, independent causal sanity-check on Northbeam's allocation.

Named comparison

Every causal vs MTA tool in one row each.

They track clicks. We measure cause. Four of these five tools are pixel or multi-touch-attribution dashboards on an annual contract; they reassign credit for conversions that already happened, and they need a script installed and maintained. Causality Engine measures incrementality, the sales a channel actually caused, from your existing GA4 and Shopify export, no pixel, with confidence intervals, for €99 a read. Different question, different bill, different install.

Tool	Core method	Causal?	Pixel / SDK?	Time to value	Pricing model	Yr-1 fully loaded	Contract
Causality Engine	Causal inference (Bayesian) on GA4 + Shopify	Yes, native	None	5–10 min	€99 per read · €299/mo Pro	€99 one-time · €3,588/yr Pro	Credit card, cancel anytime
Triple Whale	Pixel + MTA (Clicks & Deterministic Views)	No	Yes (Triple Pixel)	Days (after pixel install and data)	Subscription, GMV tiers	€600–1,500/mo loaded	12-month minimum
Northbeam	ML MTA + MMM + incrementality (2026 add-on)	Partial (newer layer)	Yes (script + UTMs)	Weeks (onboarding)	Subscription, mostly quote	€1,500–2,500/mo	12-month minimum
Rockerbox	MTA + MMM + incrementality (enterprise)	Yes (native)	Yes (integration)	Weeks (config + experiments)	Quote only	€2,000–4,000/mo + onboarding	12-month minimum
Hyros	Server-side click tracking + MTA	No	Yes (watcher scripts, heavy)	2–12 weeks (setup)	Subscription, demo-gated	€500–5,000/mo by spend	Annual standard
Wicked Reports	First-party click MTA (LTV focus)	No	Yes (pixel + CRM/UTM)	Days to weeks	Subscription, by contacts	€550–1,200/mo + integration	Annual standard

Prices reflect publicly-published tiers or industry-standard fully-loaded estimates as of 2026-06. Not vendor quotes.

Run the side-by-side

Run the side-by-side. Upload your GA4 export, get incremental ROAS with confidence intervals in 5–10 minutes, €99. Refundable if the first read doesn't pay for itself in one reallocation decision. Keep your current tool; use us as the independent causal second opinion.

Start at €99 Browse the Attribution Library

We're the only one in this table without an ad budget, or a dashboard subscription, to protect.