Straight answers about your ad numbers

If your dashboards disagree and you are not sure which one to believe, you are not alone, and it is not because you have missed something obvious. These are the questions people actually ask, answered in plain language.

• Why Don't My Ad Platforms and My Store Agree?

  Facebook says 82 sales, Shopify says 40. Both are right, because they count differently. Here is what each number actually measures.

• How Do I Know If My Meta Ads Actually Work?

  Meta's dashboard cannot tell you this. The only honest test is turning ads off for part of your audience and watching total revenue.

• What Is Attribution? (Plain English, No Jargon)

  Attribution is deciding which ad gets credit for a sale. Simple to say, hard to do well, and most tools get it wrong in the same direction.