They pipe the data. We conclude what was incremental.
Supermetrics is the marketing-data connector category leader: 130+ connectors piping ad-platform and analytics data into Google Sheets, BI tools, warehouses, and dashboards. The Relay42 acquisition in mid-2025 pushed them further toward a 'marketing intelligence platform' positioning, with newer messaging around AI and incrementality (vendor-asserted, lightly documented in independent sources).
Functionally it's a pipeline. Pricing scales by data source and connector (from $44 a month billed annually on the vendor's pricing page at the time of writing, rising with sources and destinations). Some reviewers flag per-source pricing creep, slow support response, and ecommerce-connector rate limits.
// Supermetrics answers where does the marketing data flow? → 130+ connectors → Sheets / BI / warehouse // Causality Engine answers what was causally incremental? → causal inference + confidence intervals
Same question, different answer. Often the opposite answer.
| Causality Engine | Supermetrics | |
|---|---|---|
| Category | Causal attribution engine | Marketing data pipeline |
| Causal incrementality? | Yes, default with CIs | Vendor-asserted, not independently documented |
| Confidence intervals? | Yes | Not surfaced |
| Install | None (CSV upload) | Connectors per source |
| Price | €99 per read · €299/mo Pro | From $44/mo billed annually; Growth from $177/mo |
Which one is the right call for your situation.
Choose Supermetrics when
your problem is wiring up ad-platform and analytics data into Sheets, Looker Studio, Power BI, or a warehouse for reporting. That's the connector category they own.
Stack Causality Engine on top when
you've moved the data and now want a causal conclusion on it. We don't compete with a pipeline; we sit downstream of one. Use Supermetrics for the connectors, run us on the GA4 export.
Not a Supermetrics replacement. Connectors are a different job. A €99 causal read on the data you're already collecting.
The questions buyers ask about us vs Supermetrics.
- Is Causality Engine a Supermetrics alternative?
- No. They move data; we measure incrementality on it. Complementary, not competitive.
- Do I need Supermetrics to use you?
- No. A direct GA4 CSV export is enough.
Every causal vs MTA tool in one row each.
They track clicks. We measure cause. Four of these five tools are pixel or multi-touch-attribution dashboards on an annual contract; they reassign credit for conversions that already happened, and they need a script installed and maintained. Causality Engine measures incrementality, the sales a channel actually caused, from your existing GA4 and Shopify export, no pixel, with confidence intervals, for €99 a read. Different question, different bill, different install.
| Tool | Core method | Causal? | Pixel / SDK? | Time to value | Pricing model | Yr-1 fully loaded | Contract |
|---|---|---|---|---|---|---|---|
| Causality Engine | Causal inference (Bayesian) on GA4 + Shopify | Yes, native | None | 5–10 min | €99 per read · €299/mo Pro | €99 one-time · €3,588/yr Pro | Credit card, cancel anytime |
| Triple Whale | Pixel + MTA (Clicks & Deterministic Views) | No | Yes (Triple Pixel) | Days (after pixel install and data) | Subscription, GMV tiers | GMV-priced, quote by store size | Not published |
| Northbeam | ML MTA + MMM + incrementality (2026 add-on) | Partial (newer layer) | Yes (script + UTMs) | Weeks (onboarding) | Starter $1,500/mo; Pro/Ent custom quote | $1,500/mo Starter; $3,500/mo Professional; higher tiers quoted | Not published |
| Rockerbox | MTA + MMM + incrementality (enterprise) | Yes (native) | Yes (integration) | Weeks (config + experiments) | Quote only | Quote only, plus onboarding | Not published |
| Hyros | Server-side click tracking + MTA | No | Yes (watcher scripts, heavy) | 2–12 weeks (setup) | Subscription, demo-gated | Quote only, demo-gated | Not published |
| Wicked Reports | First-party click MTA (LTV focus) | No | Yes (pixel + CRM/UTM) | Days to weeks | Revenue-banded: $499 / $699 / $999 / $4,999+ | $499–$999/mo by revenue band | Monthly billing; term not published |
| Cometly | MTA pixel + server-side + CAPI | No | Yes (Comet Pixel + CAPI) | Days (post pixel install) | Usage-based on pageviews; no free trial | Quote only, usage-based | Monthly or annual (annual −20%) |
| Billy Grace | Deep-learning MTA + Unified Marketing Measurement | Modeled, no CIs | Yes (own first-party pixel) | Demo-gated onboarding | Subscription, by ad spend | €499–3,250/mo + €99 integrations | Demo-gated |
| EYKData | Server-side MTA on owned BigQuery (correlation-based) | Quote-only top tier | Yes (GTM + BigQuery + Stape) | Weeks (stack stand-up) | Subscription, by sales | €399–€529+/mo (Advanced = quote) | Subscription |
| Funnel.io | Data integration / ETL platform | Add-on at quote-only top tier | Connectors / warehouse | Weeks (pipeline build) | Base plan + paid Measure add-on | $300–600 base + $2,250/mo Measure (≥$500k spend) | Billed annually |
| Supermetrics | Marketing data pipeline / connectors | No (claims unverified) | Connectors | Hours per source | Per-source subscription | From $44/mo billed annually; Growth from $177/mo | Annual |
| Elevar | Shopify server-side conversion tracking + data layer | No (not attribution) | Yes (data layer install) | 1–2 weeks (setup) | Subscription, by orders | $225–3,000+/mo + $1k–4.5k install | Monthly |
| Fairing | Post-purchase survey (zero-party) | No (self-reported) | Survey widget | Minutes (install) | Subscription, by orders | Plans by order volume; quote on fairing.co | Monthly |
| Google Ads | Self-attributing network, data-driven attribution | No (window-bound, self-mediated) | Native | Built in | Native to ad platform | Free (with the spend) | Native, no contract |
| Meta Ads Manager | Self-attributing, 7-day click + 1-day view default | No (view-through inflates) | Native + Meta Pixel/CAPI | Built in | Native to ad platform | Free (with the spend) | Native, no contract |
| TikTok Ads Manager | Self-attributing, 7-day click + 1-day view | No (passive-feed view-through) | Native + TikTok Pixel | Built in | Native to ad platform | Free (with the spend) | Native, no contract |
| Shopify Marketing Reports | Last-click (last non-direct), rules-based | No (erases assists) | Native | Built in | Included with Shopify | Free (with the plan) | Native, no contract |
| GA4 | Data-driven attribution, click/visit-based | No (ignores impressions, no control group) | Native GA4 tag | Built in | Free | Free | Native, no contract |
Competitor figures are our estimates of a fully loaded monthly cost in EUR, built from each vendor's published pricing (USD where quoted) on the date shown under this table. A tilde or "est." marks an estimate, "reported" marks a figure from a third-party report, and quote-only vendors are marked as such. Prices change often: verify with the vendor before relying on them. Not vendor quotes to us.
Supermetrics pricing read from supermetrics.com/pricing on 2026-09-08.
Run the side-by-side. Watch the model work on a sample store first, no signup. Then upload your GA4 export and get incremental ROAS with confidence intervals in 5–10 minutes, €99. Refundable if the first read doesn't pay for itself in one reallocation decision. Keep your current tool; use us as the independent causal second opinion.
We're the only one in this table without an ad budget, or a dashboard subscription, to protect.