They pipe the data. We conclude what was incremental.
Choose Supermetrics when your problem is wiring up ad-platform and analytics data into Sheets, Looker Studio, Power BI, or a warehouse for reporting. Stack Causality Engine on top when you've moved the data and now want a causal conclusion on it.
€99 once, excl. VAT. Keep Supermetrics; use us as the causal second opinion.
Same question, different answer. Often the opposite answer.
- Supermetrics answers
- Where does the marketing data flow?130+ connectors
- Causality Engine answers
- What was causally incremental?Causal inference, next to last-click
| Compared on | Causality Engine | Supermetrics |
|---|---|---|
| Category | Causal attribution engine | Marketing data pipeline |
| Causal incrementality? | Yes, default | Vendor-asserted, not independently documented |
| Install | None (CSV upload) | Connectors per source |
| Price | €99 per read · €299/mo ProExcl. VAT | From $44/mo billed annually; Growth from $177/mosupermetrics.com/pricing, read |
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
The short version. What each one is for.
Supermetrics is the marketing-data connector category leader: 130+ connectors piping ad-platform and analytics data into Google Sheets, BI tools, warehouses, and dashboards. The Relay42 acquisition in mid-2025 pushed them further toward a 'marketing intelligence platform' positioning, with newer messaging around AI and incrementality (vendor-asserted, lightly documented in independent sources).
Functionally it's a pipeline. Pricing scales by data source and connector (from $44 a month billed annually on the vendor's pricing page at the time of writing, rising with sources and destinations). Some reviewers flag per-source pricing creep, slow support response, and ecommerce-connector rate limits.
Which one is the right call for your situation.
Choose Supermetrics when
your problem is wiring up ad-platform and analytics data into Sheets, Looker Studio, Power BI, or a warehouse for reporting. That's the connector category they own.
Stack Causality Engine on top when
you've moved the data and now want a causal conclusion on it. We don't compete with a pipeline; we sit downstream of one. Use Supermetrics for the connectors, run us on the GA4 export.
Take it to your CFO.
Not a Supermetrics replacement. Connectors are a different job. A €99 causal read on the data you're already collecting.
The questions buyers ask about us vs Supermetrics.
Is Causality Engine a Supermetrics alternative?
No. They move data; we measure incrementality on it. Complementary, not competitive.Do I need Supermetrics to use you?
No. A direct GA4 CSV export is enough.
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
Free, in your browser: your file is not uploaded. The full read is €99, refundable within 30 days. Prices exclude VAT.
Or book a 30-min call.