What is Causality
Your spend keeps growing, but attribution stays blurry. Causality connects the dots, trims waste, and accelerates journey, so every campaign finally pulls its weight.
Trusted by +50 companies
Ad spend wasted.
Sure, you can juggle between spreadsheets, attribution tools, and ad dashboards. Tools that each give you a slice of the truth but never the full picture.
Or you could get Casuality Engine.
Turn every campaign
into a revenue engine
AI that spots hidden revenue, trims wasted spend, and accelerates your customer journeys—so every campaign pulls its weight.
01
Connect your stack
02
Intelligence-adjusted attribution
03
Action queue with impact
Connect your stack
Data is scattered across ads, CRM, and email. Casualty syncs, cleans, and stitches it into full customer journeys.
Intelligence-adjusted attribution
First/last touch hides real impact. AI credits every touchpoint, reveals hidden value, and shows true ROI.
Action queue with impact
Dashboards show data, not decisions. Casualty delivers a ranked action list with revenue impact and time-to-value.
Everything you need to turn
marketing into revenue
Connect your stack
Data is scattered across ads, CRM, and email. Casuality syncs, cleans, and stitches it into full customer journeys.
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Journey intelligence
Customer paths are messy. Casuality maps journeys end-to-end so you see what converts, where risks appear, and how to speed up revenue.
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Optimization queue
Dashboards overwhelm with data. Casuality delivers a ranked action list with ROI and time-to-value, so you know what to do next.
Run your analysis
Hidden value discovery
Your stack misses hidden streams. Casuality uncovers untapped revenue so every campaign pulls its weight.
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choose the plan that works
Plans & pricing
includes
21-day Pro trial included
Upload up to 6 files (GA4 & Shopify only)
Attribution model (last 30 days)
Interactive dashboard (21 days)
1 workspace, 3 seats
Community support
Everything in Starter, plus:
All channels & unlimited file uploads
Intelligence-Adjusted Attribution
Real-time alerts & leak detection
Optimization Queue (ranked actions with projected impact)
Dashboard embeds & CSV export
1 workspace, 10 seats
Standard support (24h SLA)
Everything in Pro, plus:
Journey cohorts & segment benchmarking
Cross-channel amplification reporting
Admin controls & role-based permissions
SAML SSO (included)
Centralized billing & audit logs
3 workspaces, 25 seats
Priority support (8h SLA)
Everything in Teams, plus:
Custom models & private attribution weights
Data residency & VPC deployment options
Pipeline & warehouse sync (BigQuery/Snowflake/Redshift)
Dedicated CSM & solution architect
Uptime SLA 99.9% & security reviews
Unlimited workspaces & seats
Refer a friend to any paid plan and earn $500 in usage credits once they activate.
refer now
Trusted by +50 companies
Lost ad dollars?
Casuality brings them back.
usecases
Where Casuality Engine
delivers impact
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Revenue Attribution
See the true impact of every channel with intelligence-adjusted attribution. No more guesswork.
Customers
Trusted by the best
problem
Vercel’s demand gen team struggled to connect the dots between ads, webinars, and sales conversions. Traditional attribution models kept over-crediting search while under-valuing the channels that actually moved enterprise deals forward.
Solution
With Casuality Engine, Vercel unified attribution and journey intelligence. The platform revealed hidden revenue streams, flagged leaks in real time, and gave the team a ranked action queue tied to projected ROI.
+58%
uplift in ROI attribution accuracy
–12 day
shorter enterprise sales cycle
frequently asked questions
All the clarity
before you dive in.
What data sources can we connect?
What data sources can we connect?
What data sources can we connect?
What data sources can we connect?
What data sources can we connect?
What data sources can we connect?
Ready to uncover
your hidden revenue?
