Last Updated: October 23, 2025

Introduction

Welcome to Causality Engine. This Cookie Policy explains how Causality Engine ("we," "us," or "our") uses cookies and similar tracking technologies on our website www.causalityengine.ai (the "Site").

We believe in transparency and want you to understand how we collect, use, and share information through cookies. This policy should be read alongside our Privacy Policy, which explains how we process your personal data.

By using our Site, you consent to the use of cookies in accordance with this Cookie Policy. If you do not agree with our use of cookies, you should change your browser settings accordingly or refrain from using our Site.

What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet, or other electronic device) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies typically contain:

• A unique identifier (a string of letters and numbers)
• The name of the website that placed the cookie
• An expiration date (some cookies expire when you close your browser, others persist for a set period)
• Information about your browsing behavior

Cookies allow websites to recognize your device and remember information about your visit, such as your preferred language, login status, and other settings that make your experience more convenient and personalized.

Why We Use Cookies

We use cookies and similar tracking technologies for several purposes:

Essential Functionality

To enable core features of our Site, such as page navigation, access to secure areas, and form submissions. Without these cookies, the Site cannot function properly.

Performance and Analytics

To understand how visitors interact with our Site by collecting anonymous information about page visits, traffic sources, and user behavior. This helps us improve our Site's performance and user experience.

Marketing and Advertising

To deliver relevant advertisements to you based on your interests and browsing behavior. We use cookies to measure the effectiveness of our marketing campaigns and optimize ad targeting across platforms like Meta (Facebook/Instagram) and Google.

Personalization

To remember your preferences and settings, such as language selection, so we can provide a more tailored experience on future visits.

Types of Cookies We Use

1. Strictly Necessary Cookies

These cookies are essential for the operation of our Site. They enable basic functions like page navigation, access to secure areas, and cookie consent management. The Site cannot function properly without these cookies.

Legal Basis: These cookies are necessary for the legitimate operation of our Site and do not require your consent under GDPR.

You cannot refuse these cookies if you wish to use our Site. However, you can block them by changing your browser settings, but this may prevent you from accessing certain parts of the Site.

2. Analytics and Performance Cookies

These cookies collect information about how visitors use our Site, such as which pages are visited most often, how long visitors stay on the Site, and whether they encounter error messages. All information collected is aggregated and anonymous.

Purpose: To analyze Site traffic, understand user behavior, and improve our Site's performance and user experience.

Legal Basis: These cookies require your consent under GDPR. You can opt out of analytics cookies through our cookie consent banner or by adjusting your browser settings.

Third-Party Provider: Google Analytics

3. Marketing and Advertising Cookies

These cookies are used to track visitors across websites and deliver advertisements that are relevant and engaging to you. They also help us measure the effectiveness of our advertising campaigns.

Purpose: To deliver personalized advertisements, measure ad performance, and optimize marketing campaigns across platforms like Meta (Facebook/Instagram) and Google Ads.

Legal Basis: These cookies require your consent under GDPR. You can opt out of marketing cookies through our cookie consent banner or by adjusting your browser settings.

Third-Party Providers:

• Meta Platforms (Facebook)
• Google Ads

Cookies We Use

Cookie Name	Provider	Purpose	Duration	Type
CookieConsent	www.causalityengine.ai	Stores user's cookie consent state	1 year	Necessary
_cfuvid	www.causalityengine.ai	Cloudflare services (load-balancing, DNS)	Session	Necessary
1.gif	Cookiebot	Counts sessions for CMP optimization	Session	Necessary
_ga	Google	Tracks visitor behavior for analytics	2 years	Analytics
_ga_#	Google	Tracks visitor behavior for analytics	2 years	Analytics
_fbp	Meta Platforms	Facebook ad targeting and conversion tracking	3 months	Marketing
cee	capig.stape.de	Conversion tracking and ad efficacy measurement	3 months	Marketing
lastExternalReferrer	Meta Platforms	Tracks last URL-address before visiting Site	Persistent	Marketing
lastExternalReferrerTime	Meta Platforms	Tracks timestamp of last external referrer	Persistent	Marketing
topicsLastReferenceTime	Meta Platforms	Collects user data for ad relevance	Persistent	Marketing

Your Choices

Managing Your Cookie Preferences

When you first visit our Site, you will see a cookie consent banner powered by Cookiebot. This banner allows you to:

• Accept all cookies: Consent to all cookie categories (necessary, analytics, and marketing)
• Reject non-essential cookies: Only allow strictly necessary cookies
• Customize your preferences: Choose which cookie categories to accept or reject

You can change your cookie preferences at any time by clicking the "Cookie Settings" link in the footer of our Site or by revisiting the cookie consent banner.

Browser Settings

You can also manage cookies through your browser settings. Most browsers allow you to:

• View and delete cookies stored on your device
• Block all cookies or only third-party cookies
• Receive notifications when a website sets a cookie
• Delete cookies when you close your browser

Please note: Blocking or deleting cookies may affect your experience on our Site and prevent you from accessing certain features.

How to manage cookies in popular browsers:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

Opt-Out of Third-Party Tracking

You can opt out of targeted advertising and third-party tracking through the following tools:

• Google Ads Settings: Manage your Google ad preferences
• Meta (Facebook) Ad Preferences: Manage your Facebook ad settings
• Your Online Choices (EU): Opt out of behavioral advertising
• Network Advertising Initiative (NAI): Opt out of interest-based advertising
• Digital Advertising Alliance (DAA): Opt out of targeted ads

Your Rights

Under GDPR (European Union) and CCPA (California), you have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data (subject to legal obligations)
• Right to Restriction: Request restriction of processing in certain circumstances
• Right to Data Portability: Request transfer of your data to another service provider
• Right to Object: Object to processing of your personal data for marketing purposes
• Right to Withdraw Consent: Withdraw your consent to cookie use at any time

To exercise your rights, please contact us at privacy@causalityengine.ai.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make significant changes, we will notify you by:

• Posting a notice on our Site
• Updating the "Last Updated" date at the top of this policy
• Sending you an email notification (if you have provided your email address)

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

Your Consent

By continuing to use our Site, you acknowledge that you have read and understood this Cookie Policy and consent to our use of cookies as described herein.

If you do not agree with this Cookie Policy, please adjust your browser settings to block cookies or refrain from using our Site.

Thank you for trusting Causality Engine with your data.