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Last Updated: October 23, 2025
These Terms and Conditions ("Terms", "Agreement") constitute a legally binding agreement between GROW YOUR BOAT BV, a private limited company incorporated under the laws of the Netherlands with Chamber of Commerce number 92226892 and VAT number NL865944039B01, operating as Causality Engine ("Causality Engine", "we", "us", or "our"), and you ("Customer", "you", or "your") governing your access to and use of the Causality Engine platform, website, and services.
By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by these terms. If you do not agree to these terms, you must not access or use our services.
For the purposes of these Terms, the following definitions apply:
"AI Technology" means artificial intelligence, machine learning algorithms, and automated decision-making systems used within the Services to provide attribution modeling, analytics, and insights.
"Authorized Users" means your employees, consultants, contractors, and agents who are authorized by you to use the Services under your account and have been supplied user identifications and passwords by you.
"Causality Engine Platform" or "Platform" means the proprietary software-as-a-service platform owned and operated by GROW YOUR BOAT BV, including all software, applications, data, reports, text, images, and other content made available through the Services.
"Confidential Information" means all non-public information disclosed by one party to the other, including but not limited to business plans, technical data, customer lists, financial information, and the terms of this Agreement.
"Customer Data" means any data, information, or material provided, uploaded, or submitted by you or your Authorized Users to the Services, excluding any data derived from third-party sources or generated by our algorithms.
"Documentation" means the user guides, technical documentation, and other materials provided by Causality Engine relating to the use of the Services.
"Intellectual Property Rights" means all patents, copyrights, design rights, trademarks, service marks, trade secrets, know-how, database rights, and other intellectual property rights, whether registered or unregistered, anywhere in the world.
"Services" means the Causality Engine Platform, including intelligence-adjusted attribution, customer journey mapping, optimization queue, real-time alerts, reporting features, and all related services, features, content, and Documentation provided by us.
"Subscription" means your selected plan for accessing the Services as specified in your order, including the Starter, Pro, Teams, or Enterprise tier.
"Subscription Fee" means the fees payable by you for the Services as set forth in your Subscription plan.
By creating an account, accessing the Services, or clicking "I Accept" or similar button, you represent that you have the authority to bind yourself or the entity you represent to these Terms.
We reserve the right to modify these Terms at any time at our sole discretion. We will provide notice of material changes by posting the updated Terms on our website and updating the "Last Updated" date. Your continued use of the Services after such modifications constitutes your acceptance of the modified Terms. If you do not agree to the modified Terms, your sole remedy is to terminate your account in accordance with Section 7.
We reserve the right to modify, suspend, or discontinue any aspect of the Services at any time, including the availability of any feature, database, or content, with or without notice. We shall not be liable to you or any third party for any modification, suspension, or discontinuance of the Services.
You acknowledge and agree that the Services incorporate AI Technology, including machine learning algorithms, predictive models, and automated analytics systems. The Services use AI Technology to provide attribution modeling, customer journey analysis, revenue intelligence, optimization recommendations, and other features.
In compliance with the EU Artificial Intelligence Act (Regulation (EU) 2024/1689), we inform you that you are interacting with AI-powered systems when using the Services. The Services use AI Technology to analyze data, generate insights, produce attribution models, and provide recommendations.
You acknowledge and agree that:
TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE SHALL NOT BE LIABLE FOR ANY ERRORS, INACCURACIES, OMISSIONS, OR MISLEADING INFORMATION IN AI-GENERATED OUTPUTS, INCLUDING BUT NOT LIMITED TO ATTRIBUTION MODELS, ANALYTICS, INSIGHTS, RECOMMENDATIONS, OR PREDICTIONS. YOU ASSUME ALL RISK AND RESPONSIBILITY FOR YOUR USE OF AND RELIANCE ON AI-GENERATED OUTPUTS.
The AI Technology used in the Services has the following general capabilities and limitations:
When using AI-powered features of the Services, you are responsible for:
We are committed to complying with the EU Artificial Intelligence Act. As the Services are classified as limited-risk or minimal-risk AI systems under the Act, we provide this transparency regarding our use of AI Technology. We will update these Terms as necessary to maintain compliance with the EU AI Act and its implementing regulations.
Causality Engine provides a software-as-a-service platform for marketing attribution and revenue intelligence, including but not limited to intelligence-adjusted attribution modeling, customer journey mapping, action queue with impact analysis, real-time alerts, leak detection, dashboard reporting, and data integration capabilities. The specific features available to you depend on your Subscription tier.
Subject to your full compliance with these Terms and timely payment of all applicable Subscription Fees, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Services solely for your internal business purposes during the term of your Subscription. This license does not include any right to (i) resell or make commercial use of the Services or the content therein; (ii) collect and use any product listings, descriptions, or prices; (iii) make derivative use of the Services or the content; or (iv) use any data mining, robots, or similar data gathering and extraction tools.
You shall not, and shall not permit any Authorized User or third party to:
Causality Engine reserves all rights not expressly granted to you in these Terms. The Services are protected by copyright, trade secret, and other intellectual property laws. We own all rights, title, and interest in and to the Services, including all related Intellectual Property Rights.
To access the Services, you must register for an account by providing accurate, current, and complete information. You agree to maintain and promptly update your account information to keep it accurate, current, and complete.
You are responsible for maintaining the confidentiality of your account credentials and are fully responsible for all activities that occur under your account. You agree to immediately notify us of any unauthorized use of your account or any other breach of security. We shall not be liable for any loss or damage arising from your failure to comply with this Section.
You are responsible for all activities conducted by your Authorized Users and for ensuring that all Authorized Users comply with these Terms. Any violation of these Terms by an Authorized User shall be deemed a violation by you.
Your use of the Services is limited to the number of seats specified in your Subscription plan. You may not share login credentials among multiple users to circumvent seat limitations.
As between you and Causality Engine, you retain all right, title, and interest in and to your Customer Data. You grant us a worldwide, non-exclusive, royalty-free license to use, process, reproduce, modify, display, and analyze Customer Data solely to the extent necessary to provide the Services to you, improve our Services, and comply with applicable law.
You represent and warrant that (i) you have obtained all necessary rights, consents, and permissions to provide Customer Data to us and to grant the rights granted herein; (ii) the Customer Data does not violate any applicable law or regulation or infringe or misappropriate any third-party rights; and (iii) the Customer Data does not contain any viruses or malicious code.
We will implement and maintain appropriate technical and organizational measures designed to protect Customer Data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. However, you acknowledge that no security measures are perfect or impenetrable, and we cannot guarantee the absolute security of Customer Data.
We will process Customer Data in accordance with our Privacy Policy and applicable data protection laws, including the General Data Protection Regulation (GDPR) where applicable. To the extent we process personal data on your behalf, the Data Processing Addendum (if applicable) shall apply.
Notwithstanding anything to the contrary, we may collect, use, and disclose aggregated and anonymized data derived from your use of the Services for our business purposes, including to improve and enhance the Services, develop new products and services, train and improve our AI models, and for marketing and research purposes. Such aggregated and anonymized data shall not identify you or any individual.
You shall not submit to the Services any data that (i) is unlawful, harmful, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, libelous, invasive of another's privacy, hateful, or racially, ethnically, or otherwise objectionable; (ii) infringes any patent, trademark, trade secret, copyright, or other proprietary rights of any party; or (iii) contains software viruses or any other computer code designed to interrupt, destroy, or limit the functionality of any computer software or hardware.
You agree to pay all Subscription Fees in accordance with the pricing and payment terms specified in your selected Subscription plan. All fees are stated exclusive of any applicable taxes unless otherwise specified.
(a) Starter Plan: Payment of the one-time fee of €99 is due immediately upon purchase. The 21-day Pro trial is included, after which access will revert to Starter plan features unless you upgrade to a paid subscription.
(b) Pro, Teams, and Enterprise Plans: Subscription Fees are payable in advance on a monthly or annual basis as selected by you. Annual subscriptions must be paid in full at the beginning of the subscription term.
(c) You will provide valid and current payment information (credit card or other approved payment method). You authorize us to charge all Subscription Fees to your designated payment method.
ALL SUBSCRIPTION FEES ARE NON-REFUNDABLE, except as expressly provided in these Terms or required by applicable law. No refunds or credits will be provided for partial months or years of service, upgrades or downgrades, or for periods in which your account is inactive or you do not use the Services.
We reserve the right to change our Subscription Fees at any time upon thirty (30) days' prior notice to you. Price changes will take effect at the start of the next subscription term following the date of the price change notice. Your continued use of the Services after the price change becomes effective constitutes your agreement to pay the modified Subscription Fee.
If any payment is not received by the due date, without limiting our other rights and remedies: (i) we may charge interest on the overdue amount at the rate of 1.5% per month or the maximum rate permitted by law, whichever is lower; (ii) you shall reimburse us for all reasonable costs and expenses incurred in collecting such overdue amounts, including attorneys' fees; and (iii) we may suspend or terminate your access to the Services.
All Subscription Fees are exclusive of all taxes, levies, or duties imposed by taxing authorities ("Taxes"). You shall be responsible for payment of all applicable Taxes relating to your use of the Services, excluding only taxes based on our net income. If we are required to collect or pay Taxes, the Taxes will be invoiced to you and you agree to pay such Taxes unless you provide us with a valid tax exemption certificate.
The number of Workspaces and seats purchased cannot be decreased during the relevant subscription term. You may add additional Workspaces or seats at any time by paying the applicable pro-rated fees.
YOUR SUBSCRIPTION WILL AUTOMATICALLY RENEW FOR SUCCESSIVE PERIODS EQUAL TO THE INITIAL SUBSCRIPTION TERM (MONTHLY OR ANNUAL) UNLESS YOU CANCEL YOUR SUBSCRIPTION BEFORE THE END OF THE THEN-CURRENT TERM. You will be charged the then-current Subscription Fee at the beginning of each renewal term.
These Terms commence on the date you first accept them and continue until all Subscriptions have expired or been terminated in accordance with these Terms.
You may cancel your Subscription at any time through your account settings or by providing written notice to us. Cancellation will be effective at the end of the then-current subscription term. You will not receive a refund for any fees already paid.
We may suspend or terminate your access to the Services immediately, without prior notice or liability, for any reason, including without limitation if you:
We reserve the right to terminate your account and access to the Services at any time, for any reason or no reason, upon thirty (30) days' prior written notice to you. In such event, we will refund you a pro-rata portion of any prepaid Subscription Fees for the unused portion of your subscription term.
Upon termination or expiration of these Terms for any reason:
Upon termination or expiration of these Terms, we will retain your Customer Data for a period of thirty (30) days, during which time you may request an export of your Customer Data by contacting us. After such thirty (30) day period, we will have no obligation to maintain or provide any Customer Data and may delete or anonymize all Customer Data in our systems, unless we are required by law to retain it. WE SHALL HAVE NO LIABILITY FOR ANY DELETION OF CUSTOMER DATA FOLLOWING TERMINATION.
Except as expressly provided in Section 8.4, you will not be entitled to any refund of prepaid Subscription Fees upon termination of these Terms, regardless of the reason for termination.
Causality Engine and its licensors own all right, title, and interest in and to the Services, the Causality Engine Platform, Documentation, AI Technology, algorithms, models, and all related technology, software, processes, and Intellectual Property Rights. These Terms do not grant you any rights to our trademarks, service marks, or logos.
If you provide us with any suggestions, ideas, enhancement requests, recommendations, or other feedback relating to the Services ("Feedback"), you hereby assign to us all right, title, and interest in and to the Feedback, and we shall be free to use, disclose, reproduce, license, and otherwise distribute and exploit the Feedback as we see fit, without any obligation or compensation to you.
All data, insights, analytics, models, attribution calculations, and other information generated by the Services through processing of Customer Data or other data sources ("Derived Data") shall be owned exclusively by Causality Engine. We may use Derived Data for any purpose, including to improve and enhance the Services and train our AI models.
Each party represents and warrants that: (i) it has the legal power and authority to enter into these Terms; (ii) these Terms constitute a valid and binding obligation enforceable against it; and (iii) its performance under these Terms will not violate any agreement to which it is a party.
You represent and warrant that: (i) you have obtained all necessary rights, consents, and permissions to use and provide Customer Data to us; (ii) your use of the Services will comply with all applicable laws and regulations; and (iii) you will not use the Services for any unlawful or prohibited purpose.
EXCEPT AS EXPRESSLY SET FORTH IN SECTION 10.1, THE SERVICES, INCLUDING ALL AI TECHNOLOGY AND AI-GENERATED OUTPUTS, ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMISSIBLE UNDER APPLICABLE LAW, CAUSALITY ENGINE DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE.
WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR COMPLETELY SECURE, OR THAT THE RESULTS OBTAINED FROM THE USE OF THE SERVICES WILL BE ACCURATE, RELIABLE, COMPLETE, OR FIT FOR ANY PARTICULAR PURPOSE. YOU ACKNOWLEDGE THAT:
The Services may integrate with or contain links to third-party services, applications, or websites. We do not control and are not responsible for any third-party services, and your use of such third-party services is at your own risk and subject to the terms and conditions of such third parties.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL THE AGGREGATE LIABILITY OF CAUSALITY ENGINE, GROW YOUR BOAT BV, ITS AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, SUPPLIERS, OR LICENSORS ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICES (INCLUDING ANY AI-GENERATED OUTPUTS, ATTRIBUTION MODELS, ANALYTICS, OR RECOMMENDATIONS), WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR OTHERWISE, EXCEED THE TOTAL AMOUNT ACTUALLY PAID BY YOU TO CAUSALITY ENGINE FOR THE SERVICES IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE LIABILITY. FOR STARTER PLAN CUSTOMERS, OUR TOTAL LIABILITY SHALL NOT EXCEED €99.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL CAUSALITY ENGINE, GROW YOUR BOAT BV, ITS AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, SUPPLIERS, OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO DAMAGES FOR LOSS OF PROFITS, REVENUE, GOODWILL, USE, DATA, OR OTHER INTANGIBLE LOSSES, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THIS LIMITATION APPLIES TO ALL CLAIMS, INCLUDING BUT NOT LIMITED TO CLAIMS BASED ON:
You acknowledge and agree that the limitations of liability set forth in this Section 11 are fundamental elements of the basis of the bargain between you and Causality Engine, and that we would not be able to provide the Services on an economically reasonable basis without such limitations.
Some jurisdictions do not allow the exclusion or limitation of certain warranties or liabilities. In such jurisdictions, the exclusions and limitations set forth in this Section 11 and Section 10 shall apply to the maximum extent permitted by applicable law.
You agree to defend, indemnify, and hold harmless Causality Engine, GROW YOUR BOAT BV, and our respective affiliates, officers, directors, employees, agents, successors, and assigns from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees and court costs) arising out of or relating to:
We will provide you with prompt written notice of any claim subject to indemnification, provided that our failure to provide such notice shall not relieve you of your indemnification obligations except to the extent you are materially prejudiced thereby. You shall have the right to control the defense and settlement of any such claim, provided that you may not settle any claim without our prior written consent if such settlement would impose any obligation or liability on us or require us to admit fault or wrongdoing.
The indemnification obligations set forth in this Section 12 shall survive the termination or expiration of these Terms.
Each party acknowledges that it may have access to Confidential Information of the other party. The receiving party agrees to: (i) hold the Confidential Information in strict confidence; (ii) not disclose the Confidential Information to any third party except as permitted herein; and (iii) use the Confidential Information only for the purposes of performing its obligations or exercising its rights under these Terms.
Confidential Information does not include information that: (i) is or becomes publicly available through no breach of these Terms by the receiving party; (ii) was rightfully known to the receiving party prior to disclosure; (iii) is rightfully received by the receiving party from a third party without breach of any confidentiality obligation; or (iv) is independently developed by the receiving party without use of or reference to the Confidential Information.
If the receiving party is compelled by law to disclose Confidential Information, it shall provide the disclosing party with prior written notice of such requirement and reasonable assistance in obtaining protective relief.
These Terms shall be governed by and construed in accordance with the laws of the Netherlands, without regard to its conflict of law principles.
Any dispute arising out of or relating to these Terms or the Services shall be subject to the exclusive jurisdiction of the competent courts of Amsterdam, the Netherlands, and each party hereby irrevocably submits to the personal jurisdiction of such courts.
TO THE EXTENT PERMITTED BY APPLICABLE LAW, EACH PARTY HEREBY WAIVES ITS RIGHT TO A JURY TRIAL WITH RESPECT TO ANY DISPUTE ARISING OUT OF OR RELATING TO THESE TERMS.
TO THE EXTENT PERMITTED BY APPLICABLE LAW, YOU AGREE THAT ANY DISPUTE RESOLUTION PROCEEDINGS WILL BE CONDUCTED ONLY ON AN INDIVIDUAL BASIS AND NOT IN A CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION.
These Terms, together with our Privacy Policy and any other policies or agreements referenced herein, constitute the entire agreement between you and Causality Engine regarding the Services and supersede all prior or contemporaneous understandings and agreements, whether written or oral, regarding such subject matter.
No amendment to or modification of these Terms will be binding unless in writing and signed by an authorized representative of Causality Engine. Our failure to enforce any right or provision of these Terms will not be deemed a waiver of such right or provision.
If any provision of these Terms is held to be invalid, illegal, or unenforceable, the validity, legality, and enforceability of the remaining provisions shall not be affected or impaired, and such provision shall be reformed to the minimum extent necessary to make it valid and enforceable.
No waiver of any term or condition of these Terms shall be deemed a further or continuing waiver of such term or condition or any other term or condition, and our failure to assert any right or provision under these Terms shall not constitute a waiver of such right or provision.
You may not assign, transfer, or delegate any of your rights or obligations under these Terms without our prior written consent. Any attempted assignment in violation of this Section shall be void. We may freely assign, transfer, or delegate our rights and obligations under these Terms without restriction. Subject to the foregoing, these Terms shall bind and inure to the benefit of the parties and their respective successors and permitted assigns.
Neither party shall be liable for any failure or delay in performance under these Terms (except for payment obligations) to the extent such failure or delay is caused by circumstances beyond its reasonable control, including acts of God, natural disasters, war, terrorism, riots, embargoes, acts of civil or military authorities, fire, floods, accidents, pandemics, strikes, or shortages of transportation facilities, fuel, energy, labor, or materials.
The parties are independent contractors. These Terms do not create a partnership, franchise, joint venture, agency, fiduciary, or employment relationship between the parties.
These Terms do not confer any rights or remedies upon any person other than the parties to these Terms and their respective successors and permitted assigns.
All notices, requests, consents, claims, demands, waivers, and other communications under these Terms must be in writing and addressed to the parties at the addresses set forth below (or to such other address as may be designated by a party from time to time in accordance with this Section). Notices may be delivered by personal delivery, internationally recognized overnight courier, or email. Notices are deemed given: (i) upon receipt if delivered personally or by courier; or (ii) upon transmission if sent by email with confirmation of delivery.
You agree to comply with all applicable export and import control laws and regulations in your use of the Services. You represent and warrant that you are not located in, under the control of, or a national or resident of any country to which the Netherlands, the European Union, or the United States has embargoed goods or services.
These Terms are drafted in English. In the event of any conflict between the English version and any translation, the English version shall prevail.
The headings in these Terms are for convenience only and shall not affect the interpretation of these Terms.
We are committed to complying with the EU Artificial Intelligence Act (Regulation (EU) 2024/1689). We will update these Terms and our practices as necessary to maintain compliance with the EU AI Act and its implementing regulations as they come into effect.
If you have any questions about these Terms or the Services, please contact us at:
GROW YOUR BOAT BV
Trading as: Causality Engine
Chamber of Commerce: 92226892
VAT Number: NL865944039B01
Email: legal@causalityengine.ai
Website: www.causalityengine.ai
By using the Services, you acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions.
© 2025 Casuality Engine. All rights reserved.
