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Looking for a Fospha alternative?

Fospha uses impression-based MMM + MTA hybrid and is best for enterprise DTC brands wanting impression-level measurement. Below are the closest alternatives among the 65 tools we track: what each is built for, what it offers and what it costs, with the page we read every price from.

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The alternatives to Fospha, with their prices.

We make Causality Engine, so read this as a vendor's page: ours is listed last, and every fact about the others links to their own page.

Short answer: Among the tools we track, the closest to Fospha are Northbeam, Admetrics, ThoughtMetric, Klar and Rockerbox. Self-serve sign-up: ThoughtMetric. Marketing mix modelling: Northbeam, Admetrics, Klar and Rockerbox. Incrementality or lift tests: Northbeam, Klar and Rockerbox. If you would rather keep Fospha, Causality Engine runs alongside it: a read of what each channel caused, from the GA4 export you already have, for €99.

  • Northbeam

    Machine-learning multi-touch attribution. Best for DTC brands scaling paid media, from Shopify Starter up to enterprise.

    $1,500/mo (Starter)

    northbeam.io/pricing, read

  • Admetrics

    Bayesian statistics + multi-touch attribution. Best for European DTC brands wanting statistical attribution.

    €339/mo

    admetrics.io/en/pricing, read

  • ThoughtMetric

    Rules-based multi-touch attribution. Best for SMB ecommerce brands wanting basic MTA.

    $99/mo

    apps.shopify.com/thoughtmetric, read

  • Klar

    Pixel-based MTA, MMM and geo tests. Best for eCommerce brands with at least €1M annual net revenue.

    €200/mo

    getklar.com/pricing, read

  • Rockerbox

    Multi-touch attribution, MMM and control-group incrementality testing. Best for omnichannel brands with offline spend.

    quote only

  • Causality Engine · runs alongside Fospha

    Causal inference on your GA4 export: what each channel caused, next to what last-click gave it. It installs nothing, so it runs on top of Fospha or any tool above.

    €99 a read

    First finding free

Fospha and Causality Engine, fact by fact · Every tool we track, on every fact

Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.

Fospha and its alternatives, side by side.

Every value links to the page it was read from. “Not stated” means we could not find it on the vendor's pages, not that the feature is missing.

Scroll the table sideways for every column.

Fospha and its 5 closest alternatives compared on starting price, billing, what each measures, whether it needs its own pixel, and how it is bought. Each cell links to the page it was read from.
ToolStarting priceBillingMulti-touchMMMLift testsOwn pixel or SDKSelf-serveFree trial or planHQ
Fosphaquote onlyNot statedYesYesYesNoNoDemo only (no free trial or free plan mentioned)Austin, United States
Northbeam$1,500/mo (Starter)Monthly on Starter; annual on Professional and EnterpriseYesYesYesYesNoDemo onlySan Francisco, United States
Admetrics€339/moMonthly or annualYesYesNot statedYesNot stated21-day free trial, no credit cardFrankfurt, Germany
ThoughtMetric$99/moMonthly or annualYesNot statedNot statedYesYesFree trial (length not stated)Boston, United States
Klar€200/moMonthly or annualYesYesYesYesNot stated14-day free trialMunich, Germany
Rockerboxquote onlyAnnual (12-month term, auto-renews)YesYesYesYesNoDemo onlyNew York, United States

What Fospha does well

  • Built for enterprise DTC brands wanting impression-level measurement.
  • Offers multi-touch attribution, marketing mix modelling and incrementality or lift tests. Source
  • Native integrations with Shopify, WooCommerce, Magento / Adobe Commerce, Salesforce Commerce Cloud and Amazon. Source
  • Free trial or plan: Demo only (no free trial or free plan mentioned). Source

Where Fospha may not fit

Each line is from Fospha's own pages.

  • No public price: it is quoted through sales. Source
  • No self-serve sign-up: you start through a demo or a sales call. Source

Questions about Fospha alternatives

  • What are the alternatives to Fospha?
    Among the tools we track, the closest to Fospha are Northbeam, Admetrics, ThoughtMetric, Klar and Rockerbox. Self-serve sign-up: ThoughtMetric. Marketing mix modelling: Northbeam, Admetrics, Klar and Rockerbox. Incrementality or lift tests: Northbeam, Klar and Rockerbox.
  • Do I have to stop using Fospha to use Causality Engine?
    No. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.
  • Can I try Fospha for free?
    What Fospha states: Demo only (no free trial or free plan mentioned).Source: fospha.com/pricing, read .
  • Does Fospha need a pixel or tracking script?
    No, according to fospha.com. The alternatives listed here each need one too.Source: fospha.com, read .

Keep reading

Four named Dutch brands and our own store, with the figures they let us publish: the case studies.

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