Fospha vs Causality Engine

Side-by-side comparison of full-funnel marketing measurement vs causal inference for shopify attribution. Updated for 2026.

FosphaCausality EngineYou are here
Starting price$3,000/mo€99 one-time
Pricing modelEnterprise ($3K–$10K+/mo)€99 one-time or $299/mo Pro
MethodologyImpression-based MMM + MTA hybridcausal inference
Setup time2–4 weeks2 minutes
Pixel required?NoNo
Best forEnterprise DTC brands wanting impression-level measurementShopify DTC brands wanting true incrementality measurement

Where Fospha falls short

  • Enterprise pricing
  • Ad platform partnerships create bias
  • Impression modeling has wide confidence intervals
  • Complex onboarding

Why brands choose Causality Engine instead

  • 90%+ cheaper
  • Independent — no ad platform partnerships
  • Tighter confidence intervals with Bayesian methods
  • 2-minute setup

Try it risk-free for €99

One-time analysis. No subscription. See your true channel-level ROAS in minutes. Full refund if you don't see the value.

Finally stopped arguing with our agency about which numbers are real.

Founder, Beauty Brand

Discovered €47K/month our dashboards never showed.

CMO, Fashion Brand

No pixel required2-minute setupGDPR compliantFull refund guarantee

Stop guessing.Start knowing.

See which channels actually drive your revenue. Confidence-scored results in minutes — not months. Full refund if you don't see the value.