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Northbeam vs Causality Engine

Northbeam is best for DTC brands scaling paid media, from Shopify Starter up to enterprise. Choose Causality Engine when you need a defensible per-channel read before a budget decision, from the GA4 export you already have.

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€99 once, excl. VAT. Keep Northbeam; use us as the causal second opinion.

Side by side. Every fact sourced.

Short answer: Keep Northbeam. Causality Engine is not a replacement for it: it installs nothing and reads the GA4 export you already have, so it adds a read of what each channel caused on top of Northbeam's machine-learning multi-touch attribution, for €99.

Scroll the table sideways for every column.

Causality Engine compared with Northbeam: data, measurement, buying, company and reviews. Vendor facts read 12 October 2026, each with its source below the table.
Compared onCausality EngineThe layer on topNorthbeamMulti-touch attribution for scaling DTC brands
Compatible with Causality EngineIt is the layerReads your GA4 exportYesKeep Northbeam, add the read
Pay once, no subscriptionYes€99 per read; Pro at €299 a month is optionalSubscription$1,500/mo (Starter)
Price stays flat as you growYes€99 a read, whatever your revenue or ad spendNoPriced on your ad spend
Money back if it does not helpYesFull refund within 30 days, no questions askedFees are non-refundable1
MethodCausal inference on your GA4 exportMachine-learning multi-touch attribution
Starting price€99 once, excl. VAT$1,500/mo (Starter)northbeam.io/pricing, read
Pricing model€99 per read, or Pro at €299 a monthPlans by ad spend: Starter $1,500 (under $1.5M a year), Professional $3,500 a month, Growth and Enterprise quoted; price informed by pageviews
SetupUpload a GA4 export; results in 1 to 2 minutesManaged onboarding via integration
Best forEcommerce brands on GA4 spending on two or more channelsDTC brands scaling paid media, from Shopify Starter up to enterprise
How it gets your data
Needs its own pixel, tag or SDKNoNothing to installYes2
Works with Google Analytics 4YesA GA4 export is the inputNot stated
Native store integrationsAny store that runs GA4Shopify, WooCommerce, Shopware, Magento or a custom buildShopify, Amazon3
Server-side tracking or conversion APIsNoIt reads data you already collectYes4
What it measures
Multi-touch attributionNoCausal attribution: what each channel causedYes5
Marketing mix modellingNoYes6
Incrementality or holdout testsNoNo test to runYes7
Post-purchase surveysNoNot stated
How you buy it
Self-serve sign-upYesUpload at /startNo8
Free trial or free planFirst finding freeThe €99 read is refundable within 30 daysDemo only9
Billing termsNone for the readPro is billed monthly, cancel any timeMonthly on Starter; annual on Professional and Enterprise10
Who makes it
HeadquartersUtrecht, NetherlandsSan Francisco, United States11
Founded2023201912
States EU data hostingYesPrimary infrastructure in the EU, per our privacy policyNot stated
What reviewers say
G2Not listed yetNot stated
CapterraNot listed yet3.5 stars (2 reviews)13
Shopify App StoreNo appNothing to installNot stated

Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too. “Not stated” means we could not find it on the vendor's own pages or listings on 12 October 2026; it does not mean the feature is missing.

Sources, read 12 October 2026

  1. 1. northbeam.io/terms-conditions: “Except as expressly set forth herein or in an Order Form or SOW, all Fees are fully earned and non-refundable when due.”
  2. 2. docs.northbeam.io/docs/non-shopify-installation: “1. Install the Northbeam Pixel | Visits and page views on every page | Required … The pixel must run on every page of your site.”
  3. 3. docs.northbeam.io/docs/integrations-and-utms: “Northbeam has native integrations with: … Amazon Seller”
  4. 4. docs.northbeam.io/docs/northbeam-apex: “The current version of Apex sends order-level data to Meta via CAPI and is the foundation for active Meta-side optimization.”
  5. 5. northbeam.io/pricing: “Independent, first-party multi-touch attribution across all your ad channels”
  6. 6. northbeam.io/pricing: “Media mix modeling made fast, easy, and flexible.”
  7. 7. northbeam.io/products/incrementality: “Save time and money with Northbeam's easy-to-set-up and laser-accurate incrementality testing.”
  8. 8. northbeam.io/pricing: “Contact us for a quote … book a demo”
  9. 9. northbeam.io/pricing: “book a demo”
  10. 10. northbeam.io/pricing: “Our Starter plan offers month-to-month usage-based pricing … our Professional and Enterprise plans are annual terms with annual, or semi-annual billing”
  11. 11. linkedin.com/company/northbeam: “Headquarters San Francisco”
  12. 12. northbeam.io/about-us: “Since our founding in 2019”
  13. 13. capterra.com/p/10003962/Northbeam: “3.5 (2) … Overall rating Based on 2 user reviews”

Every tool we track, on every fact · The same facts as JSON

Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.

Where Northbeam falls short

  • $1,500/mo Starter minimum; Professional is $3,500/mo and Enterprise is quoted via sales
  • Professional and Enterprise are annual terms
  • Vendor's own FAQ notes figures “may not line up with the numbers you see in Meta Ads Manager”
  • Multi-touch correlation, not causal measurement

What Causality Engine does differently

  • No pixel and no tag. It reads the GA4 export you already have, where Northbeam needs its own tracking on the store.
  • What each channel caused, next to what last-click gave it, with a data-health score on every channel.
  • The first number 1 to 2 minutes after the upload, on whatever GA4 history you export; 12 months or more reads best.
  • €99 once, excl. VAT. Pro is €299 a month, billed monthly, cancel any time.
  • Full refund within 30 days, no questions asked. You keep the read.

Northbeam and Causality Engine: questions

  • What does Northbeam cost?
    Northbeam's pricing page lists $1,500/mo (Starter).Source: northbeam.io/pricing, read .
  • Does Northbeam's price rise as you grow?
    Yes. Priced on your ad spend, according to its pricing page. Causality Engine is €99 a read, whatever your revenue or ad spend.Source: northbeam.io/pricing, read .
  • How does Northbeam measure, and how does Causality Engine?
    Northbeam: Machine-learning multi-touch attribution. Causality Engine: causal inference on your GA4 export, showing what each channel caused next to what last-click gave it.
  • Does Northbeam need a pixel or tracking script?
    Yes, according to docs.northbeam.io. Causality Engine needs none: nothing to install.Source: docs.northbeam.io/docs/non-shopify-installation, read .
  • What does Causality Engine cost?
    The first finding is free and runs in your browser before any signup. The full read is €99 once, excl. VAT, refundable within 30 days, no questions asked. Pro is €299 a month, billed monthly, cancel any time. The price does not rise with revenue, ad spend, orders or traffic.
  • Can I use Causality Engine together with Northbeam?
    Yes. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.

Keep reading

Four named Dutch brands and our own store, with the figures they let us publish: the case studies.

GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked

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Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.

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The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.