Northbeam vs Causality Engine
Side-by-side comparison of ml-based multi-touch attribution vs bayesian causal inference for shopify attribution. Updated for 2026.
| Northbeam | Causality EngineYou are here | |
|---|---|---|
| Starting price | $1,000/mo | €99 one-time |
| Pricing model | Tiered ($1,000–$2,500+/mo) | €99 one-time or $299/mo Pro |
| Methodology | Machine learning attribution models | Bayesian causal inference |
| Setup time | 1–2 weeks (DNS + pixel) | 2 minutes |
| Pixel required? | Yes | No |
| Best for | Enterprise DTC brands ($5M+ revenue) | Shopify DTC brands wanting true incrementality measurement |
Where Northbeam falls short
- $1,000+/mo minimum
- Complex DNS + pixel setup
- ML black box
- Still correlation-based
Why brands choose Causality Engine instead
- 90% cheaper
- No DNS changes needed
- Transparent Bayesian methodology
- Works for mid-market brands
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|KVK: 92226892
|VAT: NL865944039B01
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