Northbeam vs Causality Engine
Northbeam is best for DTC brands scaling paid media, from Shopify Starter up to enterprise. Choose Causality Engine when you need a defensible per-channel read before a budget decision, from the GA4 export you already have.
€99 once, excl. VAT. Keep Northbeam; use us as the causal second opinion.
Side by side. From each vendor's own pages.
| Compared on | Northbeam | Causality Engine |
|---|---|---|
| Starting price | $1,500/monorthbeam.io/pricing, read | €99 one-timeExcl. VAT |
| Pricing model | Starter $1,500/mo; Professional $3,500/mo; Growth and Enterprise quoted | €99 per read, or Pro at €299 a month |
| Methodology | Machine-learning multi-touch attribution | Causal inference on a GA4 export |
| Setup | Managed onboarding via integration | GA4 export upload, about 2 minutes |
| Pixel required | Yes | No |
| Code changes | Integration setup | No |
| Contract | Month-to-month (Starter); annual (Pro/Ent) | None; Pro is billed monthly, cancel any time |
| Trial or low-risk entry | Demo only | The €99 read, refundable within 30 days, no questions asked |
| Best for | DTC brands scaling paid media, from Shopify Starter up to enterprise | Ecommerce brands on GA4 that need a defensible per-channel read before a budget decision |
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Where Northbeam falls short
- $1,500/mo Starter minimum; Professional is $3,500/mo and Enterprise is quoted via sales
- Professional and Enterprise are annual terms
- Vendor's own FAQ notes figures “may not line up with the numbers you see in Meta Ads Manager”
- Multi-touch correlation, not causal measurement
What Causality Engine does differently
- No pixel and no tag. It reads the GA4 export you already have, where Northbeam needs its own tracking on the store.
- What each channel caused, next to what last-click gave it, with a data-health score on every channel.
- The first number 1–2 minutes after the upload, on whatever GA4 history you export; 12 months or more reads best.
- €99 once, excl. VAT. Pro is €299 a month, billed monthly, cancel any time.
- Full refund within 30 days, no questions asked. You keep the read.
Keep reading
- The complete Shopify attribution guide
- Northbeam alternatives
- Switch from Northbeam
- Northbeam vs Triple Whale
- Northbeam vs Rockerbox
- Northbeam vs Cometly
- Northbeam vs Hyros
Four named Dutch brands and our own store, with the figures they let us publish: the case studies.
GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
Free, in your browser: your file is not uploaded. The full read is €99, refundable within 30 days. Prices exclude VAT.
Or book a 30-min call.