Northbeam uses machine learning attribution models. Causality Engine uses causal inference. The switch takes 2 minutes and you can run both side by side.
| Northbeam | Causality Engine | |
|---|---|---|
| Price | $1,000/mo | €99 one-time |
| Method | Machine learning attribution models | Causal inference |
| Setup | 1–2 weeks (DNS + pixel) | 2 minutes |
| Migration effort | N/A | Zero — runs alongside |
Keep Northbeam running. Causality Engine connects to your GA4 and Shopify data independently — zero conflict.
One-click OAuth for each. Read-only access. No pixel, no code, no DNS changes.
See confidence-scored ROAS by channel within minutes. Compare against what Northbeam was telling you.
Run both tools for a month. When you see the difference in channel-level attribution, the decision makes itself.
No rush. But once you see causal attribution vs machine learning attribution models, most brands cancel within 30 days.
Run both tools side by side. See the difference in attribution quality. Cancel Northbeam only when you're ready.
Book a Demo“Finally stopped arguing with our agency about which numbers are real.”
Founder, Beauty Brand
“Discovered €47K/month our dashboards never showed.”
CMO, Fashion Brand
See which channels actually drive your revenue. Confidence-scored results in minutes — not months. Full refund if you don't see the value.
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