Triple Whale vs Northbeam
Triple Whale is best for Shopify brands at scale wanting a unified dashboard. Northbeam is best for DTC brands scaling paid media, from Shopify Starter up to enterprise. If what you need is what each channel caused, there is a third option: a causal read of the GA4 export you already have.
€99 once, excl. VAT. Keep either one; use us as the causal second opinion.
Side by side. Every fact sourced.
Short answer: Triple Whale uses pixel-based multi-touch attribution and Northbeam uses machine-learning multi-touch attribution. Causality Engine is compatible with all of them: it installs nothing and reads the GA4 export you already have, so it adds a read of what each channel caused on top of whichever you keep, for €99.
Scroll the table sideways for every column.
| Compared on | Causality EngineThe layer on top | Triple WhaleShopify-native analytics dashboard | NorthbeamMulti-touch attribution for scaling DTC brands |
|---|---|---|---|
| Compatible with Causality Engine | It is the layerReads your GA4 export | YesKeep Triple Whale, add the read | YesKeep Northbeam, add the read |
| Pay once, no subscription | Yes€99 per read; Pro at €299 a month is optional | SubscriptionFree plan; paid from $219/mo | Subscription$1,500/mo (Starter) |
| Price stays flat as you grow | Yes€99 a read, whatever your revenue or ad spend | Not stated | NoPriced on your ad spend |
| Money back if it does not help | YesFull refund within 30 days, no questions asked | Not stated | Fees are non-refundable1 |
| Method | Causal inference on your GA4 export | Pixel-based multi-touch attribution | Machine-learning multi-touch attribution |
| Starting price | €99 once, excl. VAT | Free plan; paid from $219/moapps.shopify.com/triplewhale-1, read | $1,500/mo (Starter)northbeam.io/pricing, read |
| Pricing model | €99 per read, or Pro at €299 a month | Free plan; Foundation $219/mo and Automate $749/mo on its Shopify App Store listing, or yearly with 17% off | Plans by ad spend: Starter $1,500 (under $1.5M a year), Professional $3,500 a month, Growth and Enterprise quoted; price informed by pageviews |
| Setup | Upload a GA4 export; results in 1 to 2 minutes | Pixel install on the store | Managed onboarding via integration |
| Best for | Ecommerce brands on GA4 spending on two or more channels | Shopify brands at scale wanting a unified dashboard | DTC brands scaling paid media, from Shopify Starter up to enterprise |
| How it gets your data | |||
| Needs its own pixel, tag or SDK | NoNothing to install | Yes2 | Yes3 |
| Works with Google Analytics 4 | YesA GA4 export is the input | Yes4 | Not stated |
| Native store integrations | Any store that runs GA4Shopify, WooCommerce, Shopware, Magento or a custom build | Shopify, Amazon5 | Shopify, Amazon6 |
| Server-side tracking or conversion APIs | NoIt reads data you already collect | Yes7 | Yes8 |
| What it measures | |||
| Multi-touch attribution | NoCausal attribution: what each channel caused | Yes9 | Yes10 |
| Marketing mix modelling | No | Yes9 | Yes11 |
| Incrementality or holdout tests | NoNo test to run | Yes9 | Yes12 |
| Post-purchase surveys | No | Yes13 | Not stated |
| How you buy it | |||
| Self-serve sign-up | YesUpload at /start | Yes14 | No15 |
| Free trial or free plan | First finding freeThe €99 read is refundable within 30 days | Free plan16 | Demo only17 |
| Billing terms | None for the readPro is billed monthly, cancel any time | Monthly or annual18 | Monthly on Starter; annual on Professional and Enterprise19 |
| Who makes it | |||
| Headquarters | Utrecht, Netherlands | Columbus, United States20 | San Francisco, United States21 |
| Founded | 2023 | 202122 | 201923 |
| States EU data hosting | YesPrimary infrastructure in the EU, per our privacy policy | Not stated | Not stated |
| What reviewers say | |||
| G2 | Not listed yet | Not stated | Not stated |
| Capterra | Not listed yet | 5.0 stars (1 review)24 | 3.5 stars (2 reviews)25 |
| Shopify App Store | No appNothing to install | 4.0 stars (92 reviews)26 | Not stated |
Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too. “Not stated” means we could not find it on the vendor's own pages or listings on 12 October 2026; it does not mean the feature is missing.
Sources, read 12 October 2026
- 1. northbeam.io/terms-conditions: “Except as expressly set forth herein or in an Order Form or SOW, all Fees are fully earned and non-refundable when due.”
- 2. apps.shopify.com/triplewhale-1: “Pixel: Capture customer behavior other platforms miss to power true attribution”
- 3. docs.northbeam.io/docs/non-shopify-installation: “1. Install the Northbeam Pixel | Visits and page views on every page | Required … The pixel must run on every page of your site.”
- 4. intercom.help/triple-whale/en/articles/14795359-how-triple-whale-uses-your-ga4-data: “Your connected GA4 property (optional): Google Analytics 4 data that Triple Whale pulls in and displays on dedicated GA4 dashboards and tables.”
- 5. apps.shopify.com/triplewhale-1: “Integrate Ads, Amazon, Email, SMS & More”
- 6. docs.northbeam.io/docs/integrations-and-utms: “Northbeam has native integrations with: … Amazon Seller”
- 7. intercom.help/triple-whale/en/articles/9482981-sonar-optimize-data-enrichment-for-meta: “If this is your first time configuring the Meta CAPI integration, the card shows a Set Up button”
- 8. docs.northbeam.io/docs/northbeam-apex: “The current version of Apex sends order-level data to Meta via CAPI and is the foundation for active Meta-side optimization.”
- 9. apps.shopify.com/triplewhale-1: “Compass: MMM + Multi-Touch Attribution + Incrementality Testing”
- 10. northbeam.io/pricing: “Independent, first-party multi-touch attribution across all your ad channels”
- 11. northbeam.io/pricing: “Media mix modeling made fast, easy, and flexible.”
- 12. northbeam.io/products/incrementality: “Save time and money with Northbeam's easy-to-set-up and laser-accurate incrementality testing.”
- 13. apps.shopify.com/triplewhale-1: “Standard Post-Purchase Survey”
- 14. apps.shopify.com/triplewhale-1: “Free plan available … Install”
- 15. northbeam.io/pricing: “Contact us for a quote … book a demo”
- 16. apps.shopify.com/triplewhale-1: “Free plan available”
- 17. northbeam.io/pricing: “book a demo”
- 18. apps.shopify.com/triplewhale-1: “$219 / month or $2,190/year and save 17%”
- 19. northbeam.io/pricing: “Our Starter plan offers month-to-month usage-based pricing … our Professional and Enterprise plans are annual terms with annual, or semi-annual billing”
- 20. linkedin.com/company/triple-whale: “Headquarters Columbus, Ohio”
- 21. linkedin.com/company/northbeam: “Headquarters San Francisco”
- 22. linkedin.com/company/triple-whale: “Founded 2021”
- 23. northbeam.io/about-us: “Since our founding in 2019”
- 24. capterra.com/p/10006854/Triple-Whale: “5.0 (1) … Overall rating Based on 1 user reviews”
- 25. capterra.com/p/10003962/Northbeam: “3.5 (2) … Overall rating Based on 2 user reviews”
- 26. apps.shopify.com/triplewhale-1: “Rating 4.0 (92)”
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Where Triple Whale falls short
- Pixel-dependent: needs its tracking script on every store page, and browser privacy controls limit what a pixel can observe
- Multi-touch attribution starts on the paid Foundation plan ($219/mo); the free plan has first- and last-click models
- Correlation not causation
- Multi-touch attribution allocates credit across observed touchpoints; it is not a counterfactual estimate of what a channel caused
Where Northbeam falls short
- $1,500/mo Starter minimum; Professional is $3,500/mo and Enterprise is quoted via sales
- Professional and Enterprise are annual terms
- Vendor's own FAQ notes figures “may not line up with the numbers you see in Meta Ads Manager”
- Multi-touch correlation, not causal measurement
Keep reading
Four named Dutch brands and our own store, with the figures they let us publish: the case studies.
GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.