Triple Whale vs Northbeam
Side-by-side comparison of shopify-native analytics dashboard vs ml-based multi-touch attribution. Updated for 2026.
| Triple Whale | Northbeam | |
|---|---|---|
| Starting price | $129/mo | $1,000/mo |
| Pricing model | GMV-based tiers ($129–$4,499/mo) | Tiered ($1,000–$2,500+/mo) |
| Methodology | Pixel-based multi-touch attribution | Machine learning attribution models |
| Setup time | 1–2 hours (pixel install) | 1–2 weeks (DNS + pixel) |
| Pixel required? | Yes | Yes |
| Measures incrementality? | No | No |
| iOS 14.5+ resilient? | No, pixel-dependent | No |
| Developer required? | Usually | Depends |
| Contract required? | Often | Varies |
| Time to first insight | 1–2 hours (pixel install) | 1–2 weeks (DNS + pixel) |
| Best for | Shopify brands at scale wanting a unified dashboard | Enterprise DTC brands ($5M+ revenue) |
Where Triple Whale falls short
- Pixel-dependent (40-60% iOS data loss)
- GMV-based pricing punishes growth
- Correlation not causation
- Can't measure incrementality
There's a third option
Both Triple Whale and Northbeam rely on tracking-based attribution. Causality Engine takes a different path: upload your GA4 CSV export, our proprietary causal-inference model returns per-channel insights in 5–10 minutes. €99 to start. No pixel. No SDK. No code on your storefront.
“We discovered 34% of our revenue was hidden by last-click. CE found it in minutes.”
Maarten V., OFFFTRACK
“€47K/month our dashboards never showed. We reallocated budget the same week.”
Simone K., The Two Sisters
Last-click guesses.We run the math.
Causal attribution for Shopify brands. Upload your GA4 export, see which channels really drove revenue in 5–10 minutes. €99, pay-per-use. Pro at €299/mo when you want it continuous.
The math behind your marketing.
Built for Ecommerce brands using GA4.
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