Northbeam vs Rockerbox
Northbeam is best for DTC brands scaling paid media, from Shopify Starter up to enterprise. Rockerbox is best for omnichannel brands with offline spend. If what you need is what each channel caused, there is a third option: a causal read of the GA4 export you already have.
€99 once, excl. VAT. Keep either one; use us as the causal second opinion.
Side by side. Every fact sourced.
Short answer: Northbeam uses machine-learning multi-touch attribution and Rockerbox uses multi-touch attribution, MMM and control-group incrementality testing. Causality Engine is compatible with all of them: it installs nothing and reads the GA4 export you already have, so it adds a read of what each channel caused on top of whichever you keep, for €99.
Scroll the table sideways for every column.
| Compared on | Causality EngineThe layer on top | NorthbeamMulti-touch attribution for scaling DTC brands | RockerboxOmnichannel marketing measurement |
|---|---|---|---|
| Compatible with Causality Engine | It is the layerReads your GA4 export | YesKeep Northbeam, add the read | YesKeep Rockerbox, add the read |
| Pay once, no subscription | Yes€99 per read; Pro at €299 a month is optional | Subscription$1,500/mo (Starter) | No public priceQuoted through sales |
| Price stays flat as you grow | Yes€99 a read, whatever your revenue or ad spend | NoPriced on your ad spend | Not stated |
| Money back if it does not help | YesFull refund within 30 days, no questions asked | Fees are non-refundable1 | Not stated |
| Method | Causal inference on your GA4 export | Machine-learning multi-touch attribution | Multi-touch attribution, MMM and control-group incrementality testing |
| Starting price | €99 once, excl. VAT | $1,500/mo (Starter)northbeam.io/pricing, read | Custom (enterprise) |
| Pricing model | €99 per read, or Pro at €299 a month | Plans by ad spend: Starter $1,500 (under $1.5M a year), Professional $3,500 a month, Growth and Enterprise quoted; price informed by pageviews | Enterprise; pricing not publicly listed |
| Setup | Upload a GA4 export; results in 1 to 2 minutes | Managed onboarding via integration | Enterprise onboarding (integration-based) |
| Best for | Ecommerce brands on GA4 spending on two or more channels | DTC brands scaling paid media, from Shopify Starter up to enterprise | Omnichannel brands with offline spend |
| How it gets your data | |||
| Needs its own pixel, tag or SDK | NoNothing to install | Yes2 | Yes3 |
| Works with Google Analytics 4 | YesA GA4 export is the input | Not stated | Yes4 |
| Native store integrations | Any store that runs GA4Shopify, WooCommerce, Shopware, Magento or a custom build | Shopify, Amazon5 | Shopify, WooCommerce, Magento / Adobe Commerce6 |
| Server-side tracking or conversion APIs | NoIt reads data you already collect | Yes7 | Yes8 |
| What it measures | |||
| Multi-touch attribution | NoCausal attribution: what each channel caused | Yes9 | Yes10 |
| Marketing mix modelling | No | Yes11 | Yes12 |
| Incrementality or holdout tests | NoNo test to run | Yes13 | Yes14 |
| Post-purchase surveys | No | Not stated | Not stated |
| How you buy it | |||
| Self-serve sign-up | YesUpload at /start | No15 | No16 |
| Free trial or free plan | First finding freeThe €99 read is refundable within 30 days | Demo only17 | Demo only18 |
| Billing terms | None for the readPro is billed monthly, cancel any time | Monthly on Starter; annual on Professional and Enterprise19 | Annual (12-month term, auto-renews)20 |
| Who makes it | |||
| Headquarters | Utrecht, Netherlands | San Francisco, United States21 | New York, United States22 |
| Founded | 2023 | 201923 | 201324 |
| States EU data hosting | YesPrimary infrastructure in the EU, per our privacy policy | Not stated | Not stated |
| What reviewers say | |||
| G2 | Not listed yet | Not stated | Not stated |
| Capterra | Not listed yet | 3.5 stars (2 reviews)25 | 4.0 stars (1 review)26 |
| Shopify App Store | No appNothing to install | Not stated | 4.5 stars (12 reviews)27 |
Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too. “Not stated” means we could not find it on the vendor's own pages or listings on 12 October 2026; it does not mean the feature is missing.
Sources, read 12 October 2026
- 1. northbeam.io/terms-conditions: “Except as expressly set forth herein or in an Order Form or SOW, all Fees are fully earned and non-refundable when due.”
- 2. docs.northbeam.io/docs/non-shopify-installation: “1. Install the Northbeam Pixel | Visits and page views on every page | Required … The pixel must run on every page of your site.”
- 3. help.rockerbox.com/article/ok377m98u4-if-i-have-webhooks-can-i-turn-off-the-onsite-pixel: “Rockerbox requires on-site pixels to match your external user identifier to our cookie identifier.”
- 4. help.rockerbox.com/article/lfzrks8dkf-google-analytics-4: “The Google Analytics 4 integration allows Rockerbox to access aggregate reporting from the GA4 Data API.”
- 5. docs.northbeam.io/docs/integrations-and-utms: “Northbeam has native integrations with: … Amazon Seller”
- 6. rockerbox.com/integrations: “Ecommerce … Shopify has you covered. … Magento … with Rockerbox's tracking pixel. WooCommerce … delivers pixel-based marketing measurement in Rockerbox.”
- 7. docs.northbeam.io/docs/northbeam-apex: “The current version of Apex sends order-level data to Meta via CAPI and is the foundation for active Meta-side optimization.”
- 8. help.rockerbox.com/article/6lmqnhsp5i-google-conversions-api-capi: “Rockerbox's CAPI for Google Ads allows advertisers to send conversion data directly from Rockerbox to Google”
- 9. northbeam.io/pricing: “Independent, first-party multi-touch attribution across all your ad channels”
- 10. rockerbox.com/plans: “Customizable Attribution Models: Tailor how credit is distributed across touchpoints based on your business needs.”
- 11. northbeam.io/pricing: “Media mix modeling made fast, easy, and flexible.”
- 12. rockerbox.com/plans: “Rockerbox's MMM product makes it easier than ever to leverage this statistical modeling technique”
- 13. northbeam.io/products/incrementality: “Save time and money with Northbeam's easy-to-set-up and laser-accurate incrementality testing.”
- 14. rockerbox.com/plans: “Testing: Uncover the incrementality of your marketing with Rockerbox. Our fully managed offering allows you to determine the incremental impact”
- 15. northbeam.io/pricing: “Contact us for a quote … book a demo”
- 16. rockerbox.com/plans: “Talk to an Expert … Request a Demo”
- 17. northbeam.io/pricing: “book a demo”
- 18. rockerbox.com/plans: “Request a Demo”
- 19. northbeam.io/pricing: “Our Starter plan offers month-to-month usage-based pricing … our Professional and Enterprise plans are annual terms with annual, or semi-annual billing”
- 20. rockerbox.com/tc-05.2021-0-0: “This Agreement shall automatically renew for successive twelve (12) month periods at Rockerbox's then current rates”
- 21. linkedin.com/company/northbeam: “Headquarters San Francisco”
- 22. rockerbox.com/privacy: “Rockerbox, Inc. is a marketing attribution and measurement company headquartered at 462 Broadway, New York, NY 10013, USA.”
- 23. northbeam.io/about-us: “Since our founding in 2019”
- 24. linkedin.com/company/rockerbox: “Founded 2013”
- 25. capterra.com/p/10003962/Northbeam: “3.5 (2) … Overall rating Based on 2 user reviews”
- 26. capterra.com/p/177885/Rockerbox-Attribution-Platform: “4.0 (1) … Overall rating Based on 1 user reviews”
- 27. apps.shopify.com/rockerbox: “Rating 4.5 (12)”
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Where Northbeam falls short
- $1,500/mo Starter minimum; Professional is $3,500/mo and Enterprise is quoted via sales
- Professional and Enterprise are annual terms
- Vendor's own FAQ notes figures “may not line up with the numbers you see in Meta Ads Manager”
- Multi-touch correlation, not causal measurement
Where Rockerbox falls short
- Enterprise-oriented; pricing quoted via sales, not published
- Integration-based onboarding, not self-serve
- Rules-based multi-touch attribution involves subjective weighting
- Incrementality tests need spend held back or shifted while they run
Keep reading
Four named Dutch brands and our own store, with the figures they let us publish: the case studies.
GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.