Side-by-side comparison of ml-based multi-touch attribution vs omnichannel marketing measurement. Updated for 2026.
| Northbeam | Rockerbox | |
|---|---|---|
| Starting price | $1,000/mo | $1,500/mo |
| Pricing model | Tiered ($1,000–$2,500+/mo) | Enterprise ($1,500–$5,000+/mo) |
| Methodology | Machine learning attribution models | Rules-based multi-touch + MMM |
| Setup time | 1–2 weeks (DNS + pixel) | 2–4 weeks (full integration) |
| Pixel required? | Yes | Yes |
| Measures incrementality? | No | No |
| iOS 14.5+ resilient? | No, pixel-dependent | No |
| Developer required? | Usually | Depends |
| Contract required? | Often | Varies |
| Time to first insight | 1–2 weeks (DNS + pixel) | 2–4 weeks (full integration) |
| Best for | Enterprise DTC brands ($5M+ revenue) | Omnichannel brands with offline spend |
Both Northbeam and Rockerbox rely on tracking-based attribution. Causality Engine takes a different path: upload your GA4 CSV export, our proprietary causal-inference model returns per-channel insights in 5–10 minutes. €99 to start. No pixel. No SDK. No code on your storefront.
“We discovered 34% of our revenue was hidden by last-click. CE found it in minutes.”
Maarten V., OFFFTRACK
“€47K/month our dashboards never showed. We reallocated budget the same week.”
Simone K., The Two Sisters
Causal attribution for Shopify brands. Upload your GA4 export, see which channels really drove revenue in 5–10 minutes. €99, pay-per-use. Pro at €299/mo when you want it continuous.
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