Rockerbox vs Causality Engine

Rockerbox is best for omnichannel brands with offline spend. Choose Causality Engine when you need a defensible per-channel read before a budget decision, from the GA4 export you already have.

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€99 once, excl. VAT. Keep Rockerbox; use us as the causal second opinion.

Side by side. Every fact sourced.

Short answer: Keep Rockerbox. Causality Engine is not a replacement for it: it installs nothing and reads the GA4 export you already have, so it adds a read of what each channel caused on top of Rockerbox's multi-touch attribution, MMM and control-group incrementality testing, for €99.

Scroll the table sideways for every column.

Causality Engine compared with Rockerbox: data, measurement, buying, company and reviews. Vendor facts read 12 October 2026, each with its source below the table.
Compared on	Causality EngineThe layer on top	RockerboxOmnichannel marketing measurement
Compatible with Causality Engine	It is the layerReads your GA4 export	YesKeep Rockerbox, add the read
Pay once, no subscription	Yes€99 per read; Pro at €299 a month is optional	No public priceQuoted through sales
Price stays flat as you grow	Yes€99 a read, whatever your revenue or ad spend	Not stated
Money back if it does not help	YesFull refund within 30 days, no questions asked	Not stated
Method	Causal inference on your GA4 export	Multi-touch attribution, MMM and control-group incrementality testing
Starting price	€99 once, excl. VAT	Custom (enterprise)
Pricing model	€99 per read, or Pro at €299 a month	Enterprise; pricing not publicly listed
Setup	Upload a GA4 export; results in 1 to 2 minutes	Enterprise onboarding (integration-based)
Best for	Ecommerce brands on GA4 spending on two or more channels	Omnichannel brands with offline spend
How it gets your data
Needs its own pixel, tag or SDK	NoNothing to install	Yes¹
Works with Google Analytics 4	YesA GA4 export is the input	Yes²
Native store integrations	Any store that runs GA4Shopify, WooCommerce, Shopware, Magento or a custom build	Shopify, WooCommerce, Magento / Adobe Commerce³
Server-side tracking or conversion APIs	NoIt reads data you already collect	Yes⁴
What it measures
Multi-touch attribution	NoCausal attribution: what each channel caused	Yes⁵
Marketing mix modelling	No	Yes⁶
Incrementality or holdout tests	NoNo test to run	Yes⁷
Post-purchase surveys	No	Not stated
How you buy it
Self-serve sign-up	YesUpload at /start	No⁸
Free trial or free plan	First finding freeThe €99 read is refundable within 30 days	Demo only⁹
Billing terms	None for the readPro is billed monthly, cancel any time	Annual (12-month term, auto-renews)¹⁰
Who makes it
Headquarters	Utrecht, Netherlands	New York, United States¹¹
Founded	2023	2013¹²
States EU data hosting	YesPrimary infrastructure in the EU, per our privacy policy	Not stated
What reviewers say
G2	Not listed yet	Not stated
Capterra	Not listed yet	4.0 stars (1 review)¹³
Shopify App Store	No appNothing to install	4.5 stars (12 reviews)¹⁴

Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too. “Not stated” means we could not find it on the vendor's own pages or listings on 12 October 2026; it does not mean the feature is missing.

Sources, read 12 October 2026

1. help.rockerbox.com/article/ok377m98u4-if-i-have-webhooks-can-i-turn-off-the-onsite-pixel: “Rockerbox requires on-site pixels to match your external user identifier to our cookie identifier.”
2. help.rockerbox.com/article/lfzrks8dkf-google-analytics-4: “The Google Analytics 4 integration allows Rockerbox to access aggregate reporting from the GA4 Data API.”
3. rockerbox.com/integrations: “Ecommerce … Shopify has you covered. … Magento … with Rockerbox's tracking pixel. WooCommerce … delivers pixel-based marketing measurement in Rockerbox.”
4. help.rockerbox.com/article/6lmqnhsp5i-google-conversions-api-capi: “Rockerbox's CAPI for Google Ads allows advertisers to send conversion data directly from Rockerbox to Google”
5. rockerbox.com/plans: “Customizable Attribution Models: Tailor how credit is distributed across touchpoints based on your business needs.”
6. rockerbox.com/plans: “Rockerbox's MMM product makes it easier than ever to leverage this statistical modeling technique”
7. rockerbox.com/plans: “Testing: Uncover the incrementality of your marketing with Rockerbox. Our fully managed offering allows you to determine the incremental impact”
8. rockerbox.com/plans: “Talk to an Expert … Request a Demo”
9. rockerbox.com/plans: “Request a Demo”
10. rockerbox.com/tc-05.2021-0-0: “This Agreement shall automatically renew for successive twelve (12) month periods at Rockerbox's then current rates”
11. rockerbox.com/privacy: “Rockerbox, Inc. is a marketing attribution and measurement company headquartered at 462 Broadway, New York, NY 10013, USA.”
12. linkedin.com/company/rockerbox: “Founded 2013”
13. capterra.com/p/177885/Rockerbox-Attribution-Platform: “4.0 (1) … Overall rating Based on 1 user reviews”
14. apps.shopify.com/rockerbox: “Rating 4.5 (12)”

Every tool we track, on every fact · The same facts as JSON

Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.

Where Rockerbox falls short

Enterprise-oriented; pricing quoted via sales, not published
Integration-based onboarding, not self-serve
Rules-based multi-touch attribution involves subjective weighting
Incrementality tests need spend held back or shifted while they run

What Causality Engine does differently

No pixel and no tag. It reads the GA4 export you already have, where Rockerbox needs its own tracking on the store.
What each channel caused, next to what last-click gave it, with a data-health score on every channel.
The first number 1 to 2 minutes after the upload, on whatever GA4 history you export; 12 months or more reads best.
€99 once, excl. VAT. Pro is €299 a month, billed monthly, cancel any time.
Full refund within 30 days, no questions asked. You keep the read.

Keep reading

Four named Dutch brands and our own store, with the figures they let us publish: the case studies.

GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked

Side by side. Every fact sourced.

Where Rockerbox falls short

What Causality Engine does differently

Your platforms guess.We run the math.

Your platforms guess.
We run the math.