Side-by-side comparison of omnichannel marketing measurement vs server-side ad tracking platform. Updated for 2026.
| Rockerbox | Cometly | |
|---|---|---|
| Starting price | $1,500/mo | $199/mo |
| Pricing model | Enterprise ($1,500–$5,000+/mo) | Tiered ($199–$499+/mo) |
| Methodology | Rules-based multi-touch + MMM | First-party pixel + server-side tracking |
| Setup time | 2–4 weeks (full integration) | 30–60 minutes |
| Pixel required? | Yes | Yes |
| Measures incrementality? | No | No |
| iOS 14.5+ resilient? | No, pixel-dependent | No |
| Developer required? | Usually | Depends |
| Contract required? | Often | Varies |
| Time to first insight | 2–4 weeks (full integration) | 30–60 minutes |
| Best for | Omnichannel brands with offline spend | Brands wanting better tracking data collection |
Both Rockerbox and Cometly rely on tracking-based attribution. Causality Engine takes a different path: upload your GA4 CSV export, our proprietary causal-inference model returns per-channel insights in 5–10 minutes. €99 to start. No pixel. No SDK. No code on your storefront.
“We discovered 34% of our revenue was hidden by last-click. CE found it in minutes.”
Maarten V., OFFFTRACK
“€47K/month our dashboards never showed. We reallocated budget the same week.”
Simone K., The Two Sisters
Causal attribution for Shopify brands. Upload your GA4 export, see which channels really drove revenue in 5–10 minutes. €99, pay-per-use. Pro at €299/mo when you want it continuous.
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