Northbeam vs Cometly
Side-by-side comparison of ml-based multi-touch attribution vs server-side ad tracking platform. Updated for 2026.
| Northbeam | Cometly | |
|---|---|---|
| Starting price | $1,000/mo | $199/mo |
| Pricing model | Tiered ($1,000–$2,500+/mo) | Tiered ($199–$499+/mo) |
| Methodology | Machine learning attribution models | First-party pixel + server-side tracking |
| Setup time | 1–2 weeks (DNS + pixel) | 30–60 minutes |
| Pixel required? | Yes | Yes |
| Best for | Enterprise DTC brands ($5M+ revenue) | Brands wanting better tracking data collection |
Where Northbeam falls short
- $1,000+/mo minimum
- Complex DNS + pixel setup
- ML black box
- Still correlation-based
There's a third option
Both Northbeam and Cometly rely on tracking-based attribution. Causality Engine uses Bayesian causal inference — no pixels, no code, 2-minute setup, €99 to start.
Stop guessing.Start knowing.
See which channels actually drive your revenue. Confidence-scored results in minutes — not months. Full refund if you don't see the value.
Based in the Netherlands
|KVK: 92226892
|VAT: NL865944039B01
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