Northbeam vs Hyros
Northbeam is best for DTC brands scaling paid media, from Shopify Starter up to enterprise. Hyros is best for high-ticket products and info products. If what you need is what each channel caused, there is a third option: a causal read of the GA4 export you already have.
€99 once, excl. VAT. Keep either one; use us as the causal second opinion.
Side by side. Every fact sourced.
Short answer: Northbeam uses machine-learning multi-touch attribution and Hyros uses server-side click tracking. Causality Engine is compatible with all of them: it installs nothing and reads the GA4 export you already have, so it adds a read of what each channel caused on top of whichever you keep, for €99.
Scroll the table sideways for every column.
| Compared on | Causality EngineThe layer on top | NorthbeamMulti-touch attribution for scaling DTC brands | HyrosAI ad tracking for high-ticket funnels |
|---|---|---|---|
| Compatible with Causality Engine | It is the layerReads your GA4 export | YesKeep Northbeam, add the read | YesKeep Hyros, add the read |
| Pay once, no subscription | Yes€99 per read; Pro at €299 a month is optional | Subscription$1,500/mo (Starter) | No public priceQuoted through sales |
| Price stays flat as you grow | Yes€99 a read, whatever your revenue or ad spend | NoPriced on your ad spend | NoPriced on your revenue |
| Money back if it does not help | YesFull refund within 30 days, no questions asked | Fees are non-refundable1 | Refund requests must be made in writing within 90 days of the first charge2 |
| Method | Causal inference on your GA4 export | Machine-learning multi-touch attribution | Server-side click tracking |
| Starting price | €99 once, excl. VAT | $1,500/mo (Starter)northbeam.io/pricing, read | Custom pricinghyros.com/pricing-ai-tracking, read |
| Pricing model | €99 per read, or Pro at €299 a month | Plans by ad spend: Starter $1,500 (under $1.5M a year), Professional $3,500 a month, Growth and Enterprise quoted; price informed by pageviews | One plan with no tiers or add-ons, sized to the revenue Hyros tracks and quoted on a setup call; the pricing page publishes no figure |
| Setup | Upload a GA4 export; results in 1 to 2 minutes | Managed onboarding via integration | Tracking setup via onboarding |
| Best for | Ecommerce brands on GA4 spending on two or more channels | DTC brands scaling paid media, from Shopify Starter up to enterprise | High-ticket products and info products |
| How it gets your data | |||
| Needs its own pixel, tag or SDK | NoNothing to install | Yes3 | Yes4 |
| Works with Google Analytics 4 | YesA GA4 export is the input | Not stated | Not stated |
| Native store integrations | Any store that runs GA4Shopify, WooCommerce, Shopware, Magento or a custom build | Shopify, Amazon5 | Shopify, WooCommerce, BigCommerce, Magento / Adobe Commerce6 |
| Server-side tracking or conversion APIs | NoIt reads data you already collect | Yes7 | Yes8 |
| What it measures | |||
| Multi-touch attribution | NoCausal attribution: what each channel caused | Yes9 | Not stated |
| Marketing mix modelling | No | Yes10 | Not stated |
| Incrementality or holdout tests | NoNo test to run | Yes11 | Not stated |
| Post-purchase surveys | No | Not stated | Not stated |
| How you buy it | |||
| Self-serve sign-up | YesUpload at /start | No12 | No13 |
| Free trial or free plan | First finding freeThe €99 read is refundable within 30 days | Demo only14 | No free trial stated; set-up call with results guarantee15 |
| Billing terms | None for the readPro is billed monthly, cancel any time | Monthly on Starter; annual on Professional and Enterprise16 | Paid in full or monthly instalments; contract term set in each order (auto-renews)17 |
| Who makes it | |||
| Headquarters | Utrecht, Netherlands | San Francisco, United States18 | Not stated |
| Founded | 2023 | 201919 | 201920 |
| States EU data hosting | YesPrimary infrastructure in the EU, per our privacy policy | Not stated | Not stated |
| What reviewers say | |||
| G2 | Not listed yet | Not stated | Not stated |
| Capterra | Not listed yet | 3.5 stars (2 reviews)21 | Not stated |
| Shopify App Store | No appNothing to install | Not stated | Not stated |
Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too. “Not stated” means we could not find it on the vendor's own pages or listings on 12 October 2026; it does not mean the feature is missing.
Sources, read 12 October 2026
- 1. northbeam.io/terms-conditions: “Except as expressly set forth herein or in an Order Form or SOW, all Fees are fully earned and non-refundable when due.”
- 2. hyros.com/terms: “in order to receive a refund, all refund requests must be placed in writing within ninety (90) days of the first original charge.”
- 3. docs.northbeam.io/docs/non-shopify-installation: “1. Install the Northbeam Pixel | Visits and page views on every page | Required … The pixel must run on every page of your site.”
- 4. hyros.com/updates/what-is-hyros: “A small script is placed across the advertiser's website, landing pages, checkout flows, and thank-you pages.”
- 5. docs.northbeam.io/docs/integrations-and-utms: “Northbeam has native integrations with: … Amazon Seller”
- 6. hyros.com/integrations: “Shopify Ecommerce & Checkout WooCommerce Ecommerce & Checkout BigCommerce Ecommerce & Checkout Magento Ecommerce & Checkout”
- 7. docs.northbeam.io/docs/northbeam-apex: “The current version of Apex sends order-level data to Meta via CAPI and is the foundation for active Meta-side optimization.”
- 8. hyros.com/updates/what-is-hyros: “Hyros sends the conversion data back to ad platforms via server-to-server API (Conversions API for Meta, offline conversions for Google)”
- 9. northbeam.io/pricing: “Independent, first-party multi-touch attribution across all your ad channels”
- 10. northbeam.io/pricing: “Media mix modeling made fast, easy, and flexible.”
- 11. northbeam.io/products/incrementality: “Save time and money with Northbeam's easy-to-set-up and laser-accurate incrementality testing.”
- 12. northbeam.io/pricing: “Contact us for a quote … book a demo”
- 13. hyros.com/pricing-ai-tracking: “Your price is sized to what we track for you - so we quote it on a quick set up call, not a table.”
- 14. northbeam.io/pricing: “book a demo”
- 15. hyros.com/pricing-ai-tracking: “Guaranteed - your ads grow or you do not pay”
- 16. northbeam.io/pricing: “Our Starter plan offers month-to-month usage-based pricing … our Professional and Enterprise plans are annual terms with annual, or semi-annual billing”
- 17. hyros.com/terms: “Your Payment Schedule may either set forth a one-time payment of your Fees ("Paid In Full Payment Schedule") or monthly installment payments towards your Fees”
- 18. linkedin.com/company/northbeam: “Headquarters San Francisco”
- 19. northbeam.io/about-us: “Since our founding in 2019”
- 20. hyros.com/updates/what-is-hyros: “founded by Alex Becker in 2019”
- 21. capterra.com/p/10003962/Northbeam: “3.5 (2) … Overall rating Based on 2 user reviews”
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Where Northbeam falls short
- $1,500/mo Starter minimum; Professional is $3,500/mo and Enterprise is quoted via sales
- Professional and Enterprise are annual terms
- Vendor's own FAQ notes figures “may not line up with the numbers you see in Meta Ads Manager”
- Multi-touch correlation, not causal measurement
Where Hyros falls short
- No published price: quoted on a setup call, sized to tracked revenue
- Server-side click tracking misses view-through impact
- Not Shopify-native
- Tracks clicks, doesn't prove causation
Keep reading
Four named Dutch brands and our own store, with the figures they let us publish: the case studies.
GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.