Northbeam vs Hyros
Side-by-side comparison of ml-based multi-touch attribution vs ai ad tracking for high-ticket funnels. Updated for 2026.
| Northbeam | Hyros | |
|---|---|---|
| Starting price | $1,000/mo | $230/mo |
| Pricing model | Tiered ($1,000–$2,500+/mo) | Revenue-based ($230–$1,499/mo) |
| Methodology | Machine learning attribution models | Server-side click tracking |
| Setup time | 1–2 weeks (DNS + pixel) | 1–2 hours |
| Pixel required? | Yes | Yes |
| Measures incrementality? | No | No |
| iOS 14.5+ resilient? | No, pixel-dependent | No |
| Developer required? | Usually | Depends |
| Contract required? | Often | Varies |
| Time to first insight | 1–2 weeks (DNS + pixel) | 1–2 hours |
| Best for | Enterprise DTC brands ($5M+ revenue) | High-ticket products and info products |
Where Northbeam falls short
- $1,000+/mo minimum
- Complex DNS + pixel setup
- ML black box
- Still correlation-based
There's a third option
Both Northbeam and Hyros rely on tracking-based attribution. Causality Engine takes a different path: upload your GA4 CSV export, our proprietary causal-inference model returns per-channel insights in 5–10 minutes. €99 to start. No pixel. No SDK. No code on your storefront.
“We discovered 34% of our revenue was hidden by last-click. CE found it in minutes.”
Maarten V., OFFFTRACK
“€47K/month our dashboards never showed. We reallocated budget the same week.”
Simone K., The Two Sisters
Last-click guesses.We run the math.
Causal attribution for Shopify brands. Upload your GA4 export, see which channels really drove revenue in 5–10 minutes. €99, pay-per-use. Pro at €299/mo when you want it continuous.
The math behind your marketing.
Built for Ecommerce brands using GA4.
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