Northbeam vs Hyros
Side-by-side comparison of multi-touch attribution for scaling dtc brands vs ai ad tracking for high-ticket funnels. Updated for 2026.
| Feature | Northbeam | Hyros |
|---|---|---|
| Starting price | $1,500/mo | Custom (demo required) |
| Pricing model | Starter $1,500/mo; Professional $3,500/mo; Growth and Enterprise quoted | No public self-serve pricing; revenue-scaled, quoted via a sales demo |
| Methodology | Machine-learning multi-touch attribution | Server-side click tracking |
| Setup time | Managed onboarding via integration | Tracking setup via onboarding |
| Pixel required? | Yes | Yes |
| Measures incrementality? | No | No |
| iOS 14.5+ resilient? | No, pixel-dependent | No |
| Developer required? | Usually | Depends |
| Contract required? | Often | Varies |
| Time to first insight | Managed onboarding via integration | Tracking setup via onboarding |
| Best for | DTC brands scaling paid media, from Shopify Starter up to enterprise | High-ticket products and info products |
Pricing verified from Northbeam's pricing page (2026-09-08). Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Where Northbeam falls short
- $1,500/mo Starter minimum, before the quote-only Professional and Enterprise tiers
- Professional and Enterprise tiers are quoted via sales
- Vendor's own FAQ notes figures “may not line up with the numbers you see in Meta Ads Manager”
- Multi-touch correlation, not causal measurement
There's a third option
Both Northbeam and Hyros rely on tracking-based attribution. Causality Engine takes a different path: upload your GA4 CSV export, our proprietary causal-inference model returns per-channel insights in 5–10 minutes. €99 to start. No pixel. No SDK. No code on your storefront.
“We discovered 34% of our revenue was hidden by last-click. CE found it in minutes.”
Maarten V., OFFFTRACK
“€47K/month our dashboards never showed. We reallocated budget the same week.”
Simone K., The Two Sisters
Last-click guesses.We run the math.
Causal attribution for ecommerce brands. Watch the model work on a sample store first, then upload your GA4 export and see which channels really drove revenue in 5–10 minutes. €99, pay-per-use. Pro at €299/mo when you want it continuous.
No signup for the demo. Book a 20-min call or compare plans.