Hyros vs Causality Engine
Hyros is best for high-ticket products and info products. Choose Causality Engine when you need a defensible per-channel read before a budget decision, from the GA4 export you already have.
€99 once, excl. VAT. Keep Hyros; use us as the causal second opinion.
Side by side. Every fact sourced.
Short answer: Keep Hyros. Causality Engine is not a replacement for it: it installs nothing and reads the GA4 export you already have, so it adds a read of what each channel caused on top of Hyros' server-side click tracking, for €99.
Scroll the table sideways for every column.
| Compared on | Causality EngineThe layer on top | HyrosAI ad tracking for high-ticket funnels |
|---|---|---|
| Compatible with Causality Engine | It is the layerReads your GA4 export | YesKeep Hyros, add the read |
| Pay once, no subscription | Yes€99 per read; Pro at €299 a month is optional | No public priceQuoted through sales |
| Price stays flat as you grow | Yes€99 a read, whatever your revenue or ad spend | NoPriced on your revenue |
| Money back if it does not help | YesFull refund within 30 days, no questions asked | Refund requests must be made in writing within 90 days of the first charge1 |
| Method | Causal inference on your GA4 export | Server-side click tracking |
| Starting price | €99 once, excl. VAT | Custom pricinghyros.com/pricing-ai-tracking, read |
| Pricing model | €99 per read, or Pro at €299 a month | One plan with no tiers or add-ons, sized to the revenue Hyros tracks and quoted on a setup call; the pricing page publishes no figure |
| Setup | Upload a GA4 export; results in 1 to 2 minutes | Tracking setup via onboarding |
| Best for | Ecommerce brands on GA4 spending on two or more channels | High-ticket products and info products |
| How it gets your data | ||
| Needs its own pixel, tag or SDK | NoNothing to install | Yes2 |
| Works with Google Analytics 4 | YesA GA4 export is the input | Not stated |
| Native store integrations | Any store that runs GA4Shopify, WooCommerce, Shopware, Magento or a custom build | Shopify, WooCommerce, BigCommerce, Magento / Adobe Commerce3 |
| Server-side tracking or conversion APIs | NoIt reads data you already collect | Yes4 |
| What it measures | ||
| Multi-touch attribution | NoCausal attribution: what each channel caused | Not stated |
| Marketing mix modelling | No | Not stated |
| Incrementality or holdout tests | NoNo test to run | Not stated |
| Post-purchase surveys | No | Not stated |
| How you buy it | ||
| Self-serve sign-up | YesUpload at /start | No5 |
| Free trial or free plan | First finding freeThe €99 read is refundable within 30 days | No free trial stated; set-up call with results guarantee6 |
| Billing terms | None for the readPro is billed monthly, cancel any time | Paid in full or monthly instalments; contract term set in each order (auto-renews)7 |
| Who makes it | ||
| Headquarters | Utrecht, Netherlands | Not stated |
| Founded | 2023 | 20198 |
| States EU data hosting | YesPrimary infrastructure in the EU, per our privacy policy | Not stated |
| What reviewers say | ||
| G2 | Not listed yet | Not stated |
| Capterra | Not listed yet | Not stated |
| Shopify App Store | No appNothing to install | Not stated |
Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too. “Not stated” means we could not find it on the vendor's own pages or listings on 12 October 2026; it does not mean the feature is missing.
Sources, read 12 October 2026
- 1. hyros.com/terms: “in order to receive a refund, all refund requests must be placed in writing within ninety (90) days of the first original charge.”
- 2. hyros.com/updates/what-is-hyros: “A small script is placed across the advertiser's website, landing pages, checkout flows, and thank-you pages.”
- 3. hyros.com/integrations: “Shopify Ecommerce & Checkout WooCommerce Ecommerce & Checkout BigCommerce Ecommerce & Checkout Magento Ecommerce & Checkout”
- 4. hyros.com/updates/what-is-hyros: “Hyros sends the conversion data back to ad platforms via server-to-server API (Conversions API for Meta, offline conversions for Google)”
- 5. hyros.com/pricing-ai-tracking: “Your price is sized to what we track for you - so we quote it on a quick set up call, not a table.”
- 6. hyros.com/pricing-ai-tracking: “Guaranteed - your ads grow or you do not pay”
- 7. hyros.com/terms: “Your Payment Schedule may either set forth a one-time payment of your Fees ("Paid In Full Payment Schedule") or monthly installment payments towards your Fees”
- 8. hyros.com/updates/what-is-hyros: “founded by Alex Becker in 2019”
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Where Hyros falls short
- No published price: quoted on a setup call, sized to tracked revenue
- Server-side click tracking misses view-through impact
- Not Shopify-native
- Tracks clicks, doesn't prove causation
What Causality Engine does differently
- No pixel and no tag. It reads the GA4 export you already have, where Hyros needs its own tracking on the store.
- What each channel caused, next to what last-click gave it, with a data-health score on every channel.
- The first number 1 to 2 minutes after the upload, on whatever GA4 history you export; 12 months or more reads best.
- €99 once, excl. VAT. Pro is €299 a month, billed monthly, cancel any time.
- Full refund within 30 days, no questions asked. You keep the read.
Hyros and Causality Engine: questions
What does Hyros cost?
Hyros publishes no price: it is quoted through sales.Does Hyros' price rise as you grow?
Yes. Priced on your revenue, according to its pricing page. Causality Engine is €99 a read, whatever your revenue or ad spend.Source: hyros.com/pricing-ai-tracking, read .How does Hyros measure, and how does Causality Engine?
Hyros: Server-side click tracking. Causality Engine: causal inference on your GA4 export, showing what each channel caused next to what last-click gave it.Does Hyros need a pixel or tracking script?
Yes, according to hyros.com. Causality Engine needs none: nothing to install.Source: hyros.com/updates/what-is-hyros, read .What does Causality Engine cost?
The first finding is free and runs in your browser before any signup. The full read is €99 once, excl. VAT, refundable within 30 days, no questions asked. Pro is €299 a month, billed monthly, cancel any time. The price does not rise with revenue, ad spend, orders or traffic.Can I use Causality Engine together with Hyros?
Yes. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.
Keep reading
- The complete Shopify attribution guide
- Hyros alternatives
- Switch from Hyros
- Hyros vs Triple Whale
- Hyros vs Northbeam
- Hyros vs Rockerbox
- Hyros vs Cometly
Four named Dutch brands and our own store, with the figures they let us publish: the case studies.
GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.