Admetrics vs Causality Engine
Admetrics is best for European DTC brands wanting statistical attribution. Choose Causality Engine when you need a defensible per-channel read before a budget decision, from the GA4 export you already have.
€99 once, excl. VAT. Keep Admetrics; use us as the causal second opinion.
Side by side. Every fact sourced.
Short answer: Keep Admetrics. Causality Engine is not a replacement for it: it installs nothing and reads the GA4 export you already have, so it adds a read of what each channel caused on top of Admetrics' Bayesian statistics + multi-touch attribution, for €99.
Scroll the table sideways for every column.
| Compared on | Causality EngineThe layer on top | AdmetricsData-driven marketing intelligence for DTC |
|---|---|---|
| Compatible with Causality Engine | It is the layerReads your GA4 export | YesKeep Admetrics, add the read |
| Pay once, no subscription | Yes€99 per read; Pro at €299 a month is optional | Subscription€339/mo |
| Price stays flat as you grow | Yes€99 a read, whatever your revenue or ad spend | NoPriced on your ad spend |
| Money back if it does not help | YesFull refund within 30 days, no questions asked | Not stated |
| Method | Causal inference on your GA4 export | Bayesian statistics + multi-touch attribution |
| Starting price | €99 once, excl. VAT | €339/moadmetrics.io/en/pricing, read |
| Pricing model | €99 per read, or Pro at €299 a month | Priced on ad spend: Growth €339/mo (€20,000 included), Business €764/mo (€70,000 included), Custom from €1,100/mo |
| Setup | Upload a GA4 export; results in 1 to 2 minutes | Tracking script install on the store |
| Best for | Ecommerce brands on GA4 spending on two or more channels | European DTC brands wanting statistical attribution |
| How it gets your data | ||
| Needs its own pixel, tag or SDK | NoNothing to install | Yes1 |
| Works with Google Analytics 4 | YesA GA4 export is the input | Not stated |
| Native store integrations | Any store that runs GA4Shopify, WooCommerce, Shopware, Magento or a custom build | Shopify, WooCommerce, Magento / Adobe Commerce, Amazon2 |
| Server-side tracking or conversion APIs | NoIt reads data you already collect | Yes3 |
| What it measures | ||
| Multi-touch attribution | NoCausal attribution: what each channel caused | Yes4 |
| Marketing mix modelling | No | Yes5 |
| Incrementality or holdout tests | NoNo test to run | Not stated |
| Post-purchase surveys | No | Not stated |
| How you buy it | ||
| Self-serve sign-up | YesUpload at /start | Not stated |
| Free trial or free plan | First finding freeThe €99 read is refundable within 30 days | 21-day free trial, no credit card6 |
| Billing terms | None for the readPro is billed monthly, cancel any time | Monthly or annual7 |
| Who makes it | ||
| Headquarters | Utrecht, Netherlands | Frankfurt, Germany8 |
| Founded | 2023 | 20159 |
| States EU data hosting | YesPrimary infrastructure in the EU, per our privacy policy | Yes10 |
| What reviewers say | ||
| G2 | Not listed yet | Not stated |
| Capterra | Not listed yet | Not stated |
| Shopify App Store | No appNothing to install | 5.0 stars (15 reviews)11 |
Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too. “Not stated” means we could not find it on the vendor's own pages or listings on 12 October 2026; it does not mean the feature is missing.
Sources, read 12 October 2026
- 1. admetrics.io/measure/tracking: “Nothing fires without consent. The pixel respects your CMP out of the box”
- 2. admetrics.io: “Shops, marketplaces, ad platforms, retention and data tools. ... Native integrations Shopify Amazon Shopware Magento WooCommerce”
- 3. admetrics.io/pricing: “S2S Pushback of conversion signals Add-on”
- 4. admetrics.io/pricing: “Multi-touch & data-driven attribution”
- 5. admetrics.io/measure/marketing-mix-modeling: “Our Marketing Mix Model PRISMA learns what every channel contributes, online and offline, tracked or not.”
- 6. admetrics.io/pricing: “What's included in the 21-day free trial? ... No credit card required.”
- 7. admetrics.io/pricing: “Billing term Monthly Annually −15%”
- 8. admetrics.io/imprint: “Admetrics GmbH Neue Rothofstrasse 13 - 19 60313 Frankfurt/Main Germany”
- 9. linkedin.com/company/admetrics-gmbh: “Founded 2015”
- 10. admetrics.io/measure/tracking: “EU data residency Processed and stored in the EU. No third-country transfer”
- 11. apps.shopify.com/admetrics-data-studio: “Admetrics Data Studio ... Rating 5.0 (15)”
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Where Admetrics falls short
- Still requires pixel installation
- Priced monthly from €339, with ad spend included per tier
- An attribution model over tracked touchpoints, not a counterfactual read of what each channel caused
What Causality Engine does differently
- No pixel and no tag. It reads the GA4 export you already have, where Admetrics needs its own tracking on the store.
- What each channel caused, next to what last-click gave it, with a data-health score on every channel.
- The first number 1 to 2 minutes after the upload, on whatever GA4 history you export; 12 months or more reads best.
- €99 once, excl. VAT. Pro is €299 a month, billed monthly, cancel any time.
- Full refund within 30 days, no questions asked. You keep the read.
Admetrics and Causality Engine: questions
What does Admetrics cost?
Admetrics' pricing page lists €339/mo.Source: admetrics.io/en/pricing, read .Does Admetrics' price rise as you grow?
Yes. Priced on your ad spend, according to its pricing page. Causality Engine is €99 a read, whatever your revenue or ad spend.Source: admetrics.io/en/pricing, read .How does Admetrics measure, and how does Causality Engine?
Admetrics: Bayesian statistics + multi-touch attribution. Causality Engine: causal inference on your GA4 export, showing what each channel caused next to what last-click gave it.Does Admetrics need a pixel or tracking script?
Yes, according to admetrics.io. Causality Engine needs none: nothing to install.Source: admetrics.io/measure/tracking, read .What does Causality Engine cost?
The first finding is free and runs in your browser before any signup. The full read is €99 once, excl. VAT, refundable within 30 days, no questions asked. Pro is €299 a month, billed monthly, cancel any time. The price does not rise with revenue, ad spend, orders or traffic.Can I use Causality Engine together with Admetrics?
Yes. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.
Keep reading
Four named Dutch brands and our own store, with the figures they let us publish: the case studies.
GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.