ThoughtMetric vs Causality Engine
Side-by-side comparison of multi-touch attribution for e-commerce vs causal inference for shopify attribution. Updated for 2026.
| ThoughtMetric | Causality EngineYou are here | |
|---|---|---|
| Starting price | $99/mo | €99 one-time |
| Pricing model | Tiered ($99–$399/mo) | €99 one-time or $299/mo Pro |
| Methodology | Rules-based multi-touch attribution | causal inference |
| Setup time | 30 minutes | 2 minutes |
| Pixel required? | Yes | No |
| Best for | SMB e-commerce brands wanting basic MTA | Shopify DTC brands wanting true incrementality measurement |
Where ThoughtMetric falls short
- Rules-based attribution is subjective
- Misses untracked touchpoints
- No causal inference
- Can't prove incrementality
Why brands choose Causality Engine instead
- Causal inference not rules-based
- Doesn't miss touchpoints (aggregate analysis)
- Proves what actually works
- Same price, better methodology
Try it risk-free for €99
One-time analysis. No subscription. See your true channel-level ROAS in minutes. Full refund if you don't see the value.
“Finally stopped arguing with our agency about which numbers are real.”
Founder, Beauty Brand
“Discovered €47K/month our dashboards never showed.”
CMO, Fashion Brand
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See which channels actually drive your revenue. Confidence-scored results in minutes — not months. Full refund if you don't see the value.
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