Switch from ThoughtMetric to Causality Engine
ThoughtMetric uses rules-based multi-touch attribution. Causality Engine uses causal inference on your GA4 export. There is nothing to migrate: the first read takes 1 to 2 minutes, and you can run both side by side.
€99 once, excl. VAT. Keep ThoughtMetric running while you compare.
What ThoughtMetric's terms say, before you leave.
Short answer: there is nothing to migrate. Keep ThoughtMetric running, upload your GA4 export, and compare the two for a month. Cancel only if the comparison says so, on the terms below.
- Contract
- Monthly or annualapps.shopify.com/thoughtmetric, read
- Refunds
- Fees are non-refundablethoughtmetric.io/tos.html, read
- Free trial or plan
- Free trial (length not stated)thoughtmetric.io/pricing, read
- Billing
- Subscription, $99/moapps.shopify.com/thoughtmetric, read
- Price rises with
- your traffic or eventsapps.shopify.com/thoughtmetric, read
ThoughtMetric and Causality Engine, fact by fact
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
How to switch, in five steps.
No cancellation required yet
Keep ThoughtMetric running (its terms: monthly or annual). Causality Engine reads your GA4 CSV export, so nothing conflicts and no data moves between the two.
Upload your GA4 CSV (no integration required)
Export 12 months or more of GA4 data and upload it. Longer reads better. No OAuth, no pixel, no code, no DNS changes. Shopify native is on the roadmap.
Run your first analysis
What each channel caused, next to last-click, with a data-health score on each, 1 to 2 minutes after the upload. Compare it with what ThoughtMetric was telling you.
Evaluate side by side
Run both for a month and compare them channel by channel. Where they disagree is where a budget decision is at stake.
Cancel ThoughtMetric when ready
Only if the side-by-side says you should. On refunds, ThoughtMetric states: fees are non-refundable. Nothing in Causality Engine depends on ThoughtMetric being gone.
What to weigh before you leave ThoughtMetric
ThoughtMetric uses rules-based multi-touch attribution and is best for SMB ecommerce brands wanting basic MTA. Where it differs from a causal read:
- Rules-based attribution is subjective
- Misses untracked touchpoints
- No causal inference
- Multi-touch attribution allocates credit across observed touchpoints; it is not a counterfactual estimate of what a channel caused
Questions about leaving ThoughtMetric
Can I cancel ThoughtMetric at any time?
What ThoughtMetric states: Monthly or annual.Source: apps.shopify.com/thoughtmetric, read .What does ThoughtMetric say about refunds?
What ThoughtMetric states: Fees are non-refundable.Source: thoughtmetric.io/tos.html, read .Does ThoughtMetric have a free trial or plan?
What ThoughtMetric states: Free trial (length not stated).Source: thoughtmetric.io/pricing, read .Does ThoughtMetric's price rise as you grow?
Yes. Priced on your traffic or events, according to its pricing page. Causality Engine is €99 a read, whatever your revenue or ad spend.Source: apps.shopify.com/thoughtmetric, read .Can I run ThoughtMetric and Causality Engine side by side?
Yes. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.
Keep reading
Four named Dutch brands and our own store, with the figures they let us publish: the case studies.
GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.