Do I need a Triple Whale subscription, or a one-off read?
Triple Whale buys A dashboard that updates daily, blended ROAS across channels, and a pixel collecting data continuously so the history is there when you want it. Causality Engine buys One answer to one question: what each channel actually caused last quarter, with a confidence interval, from data you already have.
Ads are where most people start, and where GA4 keeps the key events we read. They are not where we stop. Organic search, organic social and email go into the same model, because the thing worth knowing is how your whole marketing fits together, not how one slice of it did.
When Triple Whale is the better purchase
If the team checks numbers every morning and acts on them weekly, a daily dashboard is worth paying for and a quarterly read is not a substitute.
When one read is enough
When the question has an end. Deciding next quarter's split, settling an argument about whether branded search is incremental, checking whether a channel that looks good in the ad platform survives a counterfactual. Those are questions with answers, not dashboards to watch, and paying monthly for them means paying after the answer arrives.
Refundable if the first read does not move a budget decision. No contract, no annual lock-in, no pixel and no code change. It earns its keep at roughly €5K a month in paid spend, with a meaningful GA4 history; below that the model often cannot separate a channel from the noise, and we would rather say so than sell a number that cannot carry a decision.
Where these prices come from
Triple Whale: Free plan for smaller stores; paid tiers priced on annual GMV. The vendor's pricing page blocks automated reads, so no paid figure is quoted here
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Last-click guesses.We run the math.
Causal attribution for ecommerce brands. Watch the model work on a sample store first, then upload your GA4 export and see which channels really drove revenue in 5–10 minutes. €99, pay-per-use. Pro at €299/mo when you want it continuous.
No signup for the demo. Book a 30-min call or compare plans.