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How you are billed

Do I need a Triple Whale subscription, or a one-off read?

Triple Whale buys a dashboard that updates daily, blended ROAS across channels, and a pixel collecting data continuously so the history is there when you want it. Causality Engine buys one answer to one question: what each channel actually caused, next to last-click, from data you already have.

Causality Engine
€99
Once, then nothing. Excl. VAT.
Triple Whale
Free tier
Monthly or annual
Free plan for smaller stores; paid tiers priced on annual GMV

€99 once, excl. VAT. Keep Triple Whale; use us as the causal second opinion.

When Triple Whale is the better purchase.

If the team checks numbers every morning and acts on them weekly, a daily dashboard is worth paying for and a quarterly read is not a substitute.

When one read is enough.

When the question has an end. Deciding next quarter's split, settling an argument about whether branded search is incremental, checking whether a channel that looks good in the ad platform survives a counterfactual. Those are questions with answers, not dashboards to watch, and paying monthly for them means paying after the answer arrives.

Full refund within 30 days, no questions asked. You keep the read. No contract, no annual lock-in, no pixel and no code change. Where a channel is under 1% both causally and on last-click, the read calls it too small to act on rather than sell a number that cannot carry a decision.

Where these prices come from

Triple Whale: Free plan for smaller stores; paid tiers priced on annual GMV. The vendor's pricing page blocks automated reads, so no paid figure is quoted here

Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.

Questions buyers ask.

  • Do I need a Triple Whale subscription, or a one-off read?
    Triple Whale's pricing: free plan for smaller stores; paid tiers priced on annual GMV. It buys a dashboard that updates daily, blended ROAS across channels, and a pixel collecting data continuously so the history is there when you want it. Causality Engine is €99 once and buys one answer to one question: what each channel actually caused, next to last-click, from data you already have. If the team checks numbers every morning and acts on them weekly, a daily dashboard is worth paying for and a quarterly read is not a substitute.
  • Is this only for ads, or does it cover organic too?
    Ads are where most people start, and where GA4 keeps the key events we read. They are not where we stop. Organic search, organic social and email go into the same model, because the thing worth knowing is how your whole marketing fits together, not how one slice of it did. Key events come from the Advertising tab in Google Analytics 4. Every other channel in the same export goes in alongside them.
  • Is there a pay-per-report alternative to Triple Whale?
    Causality Engine sells a single causal read of a GA4 export for €99 with no subscription. Of the 51 vendors tracked on this site, no other offers a one-time per-report option.

Your platforms guess.
We run the math.

Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.

Free, in your browser: your file is not uploaded. The full read is €99, refundable within 30 days. Prices exclude VAT.
Or book a 30-min call.