Should I install a cheap tool, wait for data, then cancel?
ThoughtMetric buys A low monthly price and a pixel that starts collecting from the day you install it, which is genuinely the right answer if you have no usable history. Causality Engine buys An answer this week from the GA4 history you already have, with nothing installed and nothing to remember to cancel.
Ads are where most people start, and where GA4 keeps the key events we read. They are not where we stop. Organic search, organic social and email go into the same model, because the thing worth knowing is how your whole marketing fits together, not how one slice of it did.
When ThoughtMetric is the better purchase
If your analytics history is thin or broken, no causal method can fix that. Install something, collect for a quarter, then come back.
When one read is enough
When the question has an end. Deciding next quarter's split, settling an argument about whether branded search is incremental, checking whether a channel that looks good in the ad platform survives a counterfactual. Those are questions with answers, not dashboards to watch, and paying monthly for them means paying after the answer arrives.
Refundable if the first read does not move a budget decision. No contract, no annual lock-in, no pixel and no code change. It earns its keep at roughly €5K a month in paid spend, with a meaningful GA4 history; below that the model often cannot separate a channel from the noise, and we would rather say so than sell a number that cannot carry a decision.
Where these prices come from
ThoughtMetric: Priced by monthly pageviews; script-rendered, so no figure is quoted here
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Last-click guesses.We run the math.
Causal attribution for ecommerce brands. Watch the model work on a sample store first, then upload your GA4 export and see which channels really drove revenue in 5–10 minutes. €99, pay-per-use. Pro at €299/mo when you want it continuous.
No signup for the demo. Book a 30-min call or compare plans.