Is Northbeam worth $1,500 a month for a brand my size?
Northbeam buys Managed onboarding, multi-touch modelling across platforms, and ongoing support at a published Starter price. Causality Engine buys A single causal estimate per channel for the price of a team lunch, with no onboarding and no annual commitment.
Ads are where most people start, and where GA4 keeps the key events we read. They are not where we stop. Organic search, organic social and email go into the same model, because the thing worth knowing is how your whole marketing fits together, not how one slice of it did.
When Northbeam is the better purchase
At high spend with a dedicated performance team, continuous multi-touch reporting earns its keep. The comparison is not close at €50K a month in ad spend.
When one read is enough
When the question has an end. Deciding next quarter's split, settling an argument about whether branded search is incremental, checking whether a channel that looks good in the ad platform survives a counterfactual. Those are questions with answers, not dashboards to watch, and paying monthly for them means paying after the answer arrives.
Refundable if the first read does not move a budget decision. No contract, no annual lock-in, no pixel and no code change. It earns its keep at roughly €5K a month in paid spend, with a meaningful GA4 history; below that the model often cannot separate a channel from the noise, and we would rather say so than sell a number that cannot carry a decision.
Where these prices come from
Northbeam: Starter $1,500/mo; Professional $3,500/mo; Growth and Enterprise quoted Read from their pricing page, 2026-09-08 ↗
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Last-click guesses.We run the math.
Causal attribution for ecommerce brands. Watch the model work on a sample store first, then upload your GA4 export and see which channels really drove revenue in 5–10 minutes. €99, pay-per-use. Pro at €299/mo when you want it continuous.
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