Run the experiment, or read the history.
Choose Measured when you have the budget, the spend scale to power a geo test, and a measurement team that will run a formal programme. Choose Causality Engine when you want an answer this week rather than next quarter, you cannot justify an enterprise contract to find out, or you need to know about the spend you have already made.
€99 once, excl. VAT. Keep Measured; use us as the causal second opinion.
Same question, different answer. Often the opposite answer.
Short answer: Keep Measured. Causality Engine is not a replacement for it: it installs nothing and reads the GA4 export you already have, so it adds a read of what each channel caused on top of Measured's geo-based incrementality testing, for €99.
Compatible with Causality Engine: Yes. It installs nothing on your site; the one condition is GA4.
| Compared on | Causality Engine | Measured |
|---|---|---|
| Question answered | What did each channel cause? | What did this channel cause, in this test? |
| Method | Causal inference on existing GA4 history | Geo holdout experiment (prospective) |
| Evidence strength | Observational, graded by a data-health score | Experimental, stronger when well powered |
| Spend paused to learn | None | Yes, in the holdout regions |
| Time to first number | 1 to 2 minutes | 4 to 8 weeks per test |
| Price | €99 per read · €299/mo ProExcl. VAT | Enterprise contract, quoted via sales |
| Covers past spend | Yes, any period already in GA4 | No, only the window you test |
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Every fact, sourced. And why you can keep Measured.
Short answer: Keep Measured. Causality Engine is not a replacement for it: it installs nothing and reads the GA4 export you already have, so it adds a read of what each channel caused on top of Measured's geo-based incrementality testing, for €99.
Scroll the table sideways for every column.
| Compared on | Causality EngineThe layer on top | MeasuredIncrementality and media optimization |
|---|---|---|
| Compatible with Causality Engine | It is the layerReads your GA4 export | YesKeep Measured, add the read |
| Pay once, no subscription | Yes€99 per read; Pro at €299 a month is optional | No public priceQuoted through sales |
| Price stays flat as you grow | Yes€99 a read, whatever your revenue or ad spend | Not stated |
| Money back if it does not help | YesFull refund within 30 days, no questions asked | No refunds; fees are non-cancelable and non-refundable1 |
| Method | Causal inference on your GA4 export | Geo-based incrementality testing |
| Starting price | €99 once, excl. VAT | Custom (enterprise) |
| Pricing model | €99 per read, or Pro at €299 a month | Enterprise plans quoted via sales; no public pricing page |
| Setup | Upload a GA4 export; results in 1 to 2 minutes | 4 to 8 weeks per test |
| Best for | Ecommerce brands on GA4 spending on two or more channels | Enterprise brands running formal incrementality programs |
| How it gets your data | ||
| Needs its own pixel, tag or SDK | NoNothing to install | No |
| Works with Google Analytics 4 | YesA GA4 export is the input | Yes2 |
| Native store integrations | Any store that runs GA4Shopify, WooCommerce, Shopware, Magento or a custom build | Shopify, Amazon3 |
| Server-side tracking or conversion APIs | NoIt reads data you already collect | Not stated |
| What it measures | ||
| Multi-touch attribution | NoCausal attribution: what each channel caused | Not stated |
| Marketing mix modelling | No | Yes4 |
| Incrementality or holdout tests | NoNo test to run | Yes5 |
| Post-purchase surveys | No | Not stated |
| How you buy it | ||
| Self-serve sign-up | YesUpload at /start | Not stated |
| Free trial or free plan | First finding freeThe €99 read is refundable within 30 days | No public pricing; website offers demo only; Shopify app listed as Free6 |
| Billing terms | None for the readPro is billed monthly, cancel any time | Term set in each signed order form (SOF); fees non-cancelable7 |
| Who makes it | ||
| Headquarters | Utrecht, Netherlands | Austin, United States8 |
| Founded | 2023 | 20179 |
| States EU data hosting | YesPrimary infrastructure in the EU, per our privacy policy | Not stated |
| What reviewers say | ||
| G2 | Not listed yet | Not stated |
| Capterra | Not listed yet | 5.0 stars (10 reviews)10 |
| Shopify App Store | No appNothing to install | 5.0 stars (13 reviews)11 |
Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too. “Not stated” means we could not find it on the vendor's own pages or listings on 12 October 2026; it does not mean the feature is missing.
Sources, read 12 October 2026
- 1. measured.com/media/Measured-TOS-11-22-2024.pdf: “EACH ORDER FORM MAY NOT BE CANCELLED ONCE THESE TERMS HAS BEEN ACCEPTED, AND NO REFUNDS WILL BE GRANTED.”
- 2. measured.com/integration/google-analytics: “Google Analytics Incrementality Measurement with Measured and Google Analytics To Inform Marketing Attribution”
- 3. measured.com/integrations: “Amazon Sales The Measured Intelligence Suite App in Amazon Developer Apps helps connect Amazon Sales data to…”
- 4. measured.com: “Media Mix Modeling Causal MMM calibrated with incrementality tests”
- 5. measured.com: “Incrementality Testing Automated geo and audience split experiments”
- 6. apps.shopify.com/measured-app: “Pricing Free”
- 7. measured.com/media/Measured-TOS-11-22-2024.pdf: “The term of each SOF shall be set forth on the SOF.”
- 8. linkedin.com/company/measuredinc: “Headquarters Austin, Texas … 1801 Rockmoor Ave Austin, Texas 78703, US (Primary)”
- 9. measured.com/about: “Founded A proven category leader. 2017”
- 10. capterra.com/p/188418/Cross-Channel-Attribution-Planning: “Overall rating Based on 10 user reviews See all reviews 5.0”
- 11. apps.shopify.com/measured-app: “5.0 (13)”
The short version. What each one is for.
Measured is a serious incrementality platform. It runs geo-based holdout experiments: hold spend back in matched regions, keep it running elsewhere, and measure the difference in outcomes. That is a real experiment, and a well-designed geo test is the strongest evidence of causal lift a marketer can buy. We are not going to pretend otherwise.
The trade is cost, latency, and what you have to give up to get the answer. Measured is enterprise-priced and quoted via sales, each test takes roughly four to eight weeks, and the method requires deliberately withholding spend in some regions. You also learn about the window you tested, not the year you already spent.
Causality Engine answers the same question from the opposite direction: causal inference over the GA4 history you already have. No experiment to design, no spend to pause, no region to sacrifice. A per-channel causal read, next to last-click, in 1 to 2 minutes, for €99.
Which one is the right call for your situation.
Choose Measured when
you have the budget, the spend scale to power a geo test, and a measurement team that will run a formal programme. If a nine-figure media plan turns on the answer, buy the experiment. Observational inference is not a substitute for a properly powered randomised test, and anyone who tells you otherwise is selling something.
Choose Causality Engine when
you want an answer this week rather than next quarter, you cannot justify an enterprise contract to find out, or you need to know about the spend you have already made. It also works as the cheap first pass: run a €99 read to find which channels look non-incremental, then spend the geo-test budget confirming only those. That sequencing costs less and tests the right things.
Take it to your CFO.
An enterprise contract quoted via sales, with a four-to-eight-week wait for the first answer, versus €99 on a card with the answer in two minutes. If the €99 read and the geo test disagree, that disagreement is itself worth knowing, and you found it for €99.
The questions buyers ask about us vs Measured.
Is a geo holdout test more accurate than causal inference on GA4 data?
A well-designed, adequately powered geo test is the stronger evidence, because randomisation removes confounders rather than adjusting for them. Causal inference on observational history is bounded by the assumptions in the model, which is why our read grades itself with a data-health score on every channel. The practical question is not which is theoretically better but which you can actually run: a test you cannot afford or power teaches you nothing.Can I use Causality Engine and Measured together?
That is the sequencing we would recommend if you have both budgets. Use a €99 causal read across all channels to find the candidates that look non-incremental, then spend the geo-testing budget confirming those specific channels. Testing everything is expensive; testing the suspects is not.Do I have to pause ad spend to use Causality Engine?
No. That is the main operational difference. Geo holdouts require withholding spend in some regions to create a control group. We infer the counterfactual from your existing GA4 history, so nothing has to be turned off and no revenue is deliberately foregone to produce the measurement.How much does Measured cost compared to Causality Engine?
Measured is enterprise-priced and quoted via sales; it does not publish a price list. Causality Engine is €99 per causal read with no subscription, or €299/mo for Pro. The gap in commitment is why the two tend to serve different-sized brands.
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.