Self-attribution from the network selling the inventory.
Choose Meta's attribution when you're optimizing campaigns inside Meta Ads Manager and need in-platform signal on which creative or audience to scale. Choose Causality Engine when the question is whether Meta's reported ROAS is incrementally real, or whether it's claiming sales that would have happened anyway.
€99 once, excl. VAT. Keep Meta Ads Manager; use us as the causal second opinion.
Same question, different answer. Often the opposite answer.
- Meta Ads Manager answers
- What did Meta-mediated touches contribute?7-day click + 1-day view, view-through included
- Causality Engine answers
- What was incremental across all channels?Causal inference, next to last-click
| Compared on | Causality Engine | Meta Ads Manager |
|---|---|---|
| Whose touches? | All channels in your GA4 | Meta-mediated only |
| View-through credit? | Modeled as part of causal contribution | Counted, 1-day default |
| Conflict of interest? | None (no ad budget) | Yes (Meta sells the inventory) |
| Deduplicates cross-platform credit? | Yes | No |
| Price | €99 per read · €299/mo ProExcl. VAT | Free (folded into ad spend) |
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
The short version. What each one is for.
Meta's default attribution window is 7-day click + 1-day view, with view-through credit baked in. Self-attributing networks reliably over-credit themselves, and view-through on a passive scroll feed inflates the credit further. When Meta, Google, and TikTok all claim the same sale, none of them deduplicate.
Causality Engine has no ad budget to protect. We're the independent causal referee. We show what each channel caused, deduplicate overlapping credit, and set it next to last-click.
Which one is the right call for your situation.
Choose Meta's attribution when
you're optimizing campaigns inside Meta Ads Manager and need in-platform signal on which creative or audience to scale. Fair use of an in-platform tool.
Choose Causality Engine when
the question is whether Meta's reported ROAS is incrementally real, or whether it's claiming sales that would have happened anyway. The platform can't answer that honestly; an independent causal read can.
Take it to your CFO.
Meta's attribution is free because it's the network selling you the spend. A €99 independent causal read tells you whether the platform's numbers survive deduplication.
The questions buyers ask about us vs Meta Ads Manager.
Does Causality Engine replace Meta attribution?
No. Use Meta for in-platform creative and audience optimization. Use our causal read to check that the platform's revenue claims are incrementally real before you scale.Why does Meta get less credit in your read than in Ads Manager?
Because Meta credits sales that would have happened anyway (organic, direct, brand demand, view-through inside the network's own window). The read credits what each channel caused, with Direct split back to the channels that sent those buyers.
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
Free, in your browser: your file is not uploaded. The full read is €99, refundable within 30 days. Prices exclude VAT.
Or book a 30-min call.