They clean the tracking. We decide what was incremental.
Elevar is the Shopify server-side conversion-tracking platform: standardized data layer, server-side events to 40+ destinations (Meta CAPI, Google Enhanced Conversions, GA4, TikTok, Klaviyo), consent integrations, SOC 2. Published 2026 pricing is $225 Core / $650 Advanced / $1,250 Premium / $3,000+ Elite by order volume. The vendor cites 10–20% more tracked conversions versus pixel-only setups (vendor claim).
What Elevar isn't: an attribution model. It improves the input data quality; it doesn't decide which channel deserves credit. That's a separate layer.
// Elevar answers is the conversion event clean and consented? → server-side data layer to 40+ destinations // Causality Engine answers which spend caused the conversion? → causal inference + confidence intervals
Same question, different answer. Often the opposite answer.
| Causality Engine | Elevar | |
|---|---|---|
| Category | Causal attribution engine | Server-side tracking + data layer |
| Causal incrementality? | Yes, default | No (different job) |
| Confidence intervals? | Yes | N/A (not attribution) |
| Install | None (CSV upload) | Data layer + destinations (1–2 weeks) |
| Price | €99 per read · €299/mo Pro | $225–$3,000+/mo by plan |
Which one is the right call for your situation.
Choose Elevar when
iOS data loss and tracking-quality decay are hurting your Shopify reporting and your ad-platform optimization. Server-side events to Meta CAPI, Google Enhanced Conversions, and GA4 with proper consent handling is what they do.
Stack Causality Engine on top when
the tracking is clean and the question shifts to 'and which of those events were actually caused by spend, with how much certainty?' Elevar makes the input data better. We tell you what the data actually means causally. Run both.
Different job, both legitimate. Elevar protects your tracking inputs; we measure causal output. A €99 read sits on top of a properly-instrumented Shopify stack.
The questions buyers ask about us vs Elevar.
- Is Causality Engine an Elevar alternative?
- No, they're different layers. Elevar is server-side conversion tracking; we're causal attribution. Brands running Elevar still need an attribution layer; brands running us still need clean tracking.
- Do I need Elevar to use you?
- No. Clean GA4 data is enough. Elevar makes that GA4 data more accurate, which makes our causal read tighter.
Every causal vs MTA tool in one row each.
They track clicks. We measure cause. Four of these five tools are pixel or multi-touch-attribution dashboards on an annual contract; they reassign credit for conversions that already happened, and they need a script installed and maintained. Causality Engine measures incrementality, the sales a channel actually caused, from your existing GA4 and Shopify export, no pixel, with confidence intervals, for €99 a read. Different question, different bill, different install.
| Tool | Core method | Causal? | Pixel / SDK? | Time to value | Pricing model | Yr-1 fully loaded | Contract |
|---|---|---|---|---|---|---|---|
| Causality Engine | Causal inference (Bayesian) on GA4 + Shopify | Yes, native | None | 5–10 min | €99 per read · €299/mo Pro | €99 one-time · €3,588/yr Pro | Credit card, cancel anytime |
| Triple Whale | Pixel + MTA (Clicks & Deterministic Views) | No | Yes (Triple Pixel) | Days (after pixel install and data) | Subscription, GMV tiers | GMV-priced, quote by store size | Not published |
| Northbeam | ML MTA + MMM + incrementality (2026 add-on) | Partial (newer layer) | Yes (script + UTMs) | Weeks (onboarding) | Starter $1,500/mo; Pro/Ent custom quote | $1,500/mo Starter; $3,500/mo Professional; higher tiers quoted | Not published |
| Rockerbox | MTA + MMM + incrementality (enterprise) | Yes (native) | Yes (integration) | Weeks (config + experiments) | Quote only | Quote only, plus onboarding | Not published |
| Hyros | Server-side click tracking + MTA | No | Yes (watcher scripts, heavy) | 2–12 weeks (setup) | Subscription, demo-gated | Quote only, demo-gated | Not published |
| Wicked Reports | First-party click MTA (LTV focus) | No | Yes (pixel + CRM/UTM) | Days to weeks | Revenue-banded: $499 / $699 / $999 / $4,999+ | $499–$999/mo by revenue band | Monthly billing; term not published |
| Cometly | MTA pixel + server-side + CAPI | No | Yes (Comet Pixel + CAPI) | Days (post pixel install) | Usage-based on pageviews; no free trial | Quote only, usage-based | Monthly or annual (annual −20%) |
| Billy Grace | Deep-learning MTA + Unified Marketing Measurement | Modeled, no CIs | Yes (own first-party pixel) | Demo-gated onboarding | Subscription, by ad spend | €499–3,250/mo + €99 integrations | Demo-gated |
| EYKData | Server-side MTA on owned BigQuery (correlation-based) | Quote-only top tier | Yes (GTM + BigQuery + Stape) | Weeks (stack stand-up) | Subscription, by sales | €399–€529+/mo (Advanced = quote) | Subscription |
| Funnel.io | Data integration / ETL platform | Add-on at quote-only top tier | Connectors / warehouse | Weeks (pipeline build) | Base plan + paid Measure add-on | $300–600 base + $2,250/mo Measure (≥$500k spend) | Billed annually |
| Supermetrics | Marketing data pipeline / connectors | No (claims unverified) | Connectors | Hours per source | Per-source subscription | From $44/mo billed annually; Growth from $177/mo | Annual |
| Elevar | Shopify server-side conversion tracking + data layer | No (not attribution) | Yes (data layer install) | 1–2 weeks (setup) | Subscription, by orders | $225–3,000+/mo + $1k–4.5k install | Monthly |
| Fairing | Post-purchase survey (zero-party) | No (self-reported) | Survey widget | Minutes (install) | Subscription, by orders | Plans by order volume; quote on fairing.co | Monthly |
| Google Ads | Self-attributing network, data-driven attribution | No (window-bound, self-mediated) | Native | Built in | Native to ad platform | Free (with the spend) | Native, no contract |
| Meta Ads Manager | Self-attributing, 7-day click + 1-day view default | No (view-through inflates) | Native + Meta Pixel/CAPI | Built in | Native to ad platform | Free (with the spend) | Native, no contract |
| TikTok Ads Manager | Self-attributing, 7-day click + 1-day view | No (passive-feed view-through) | Native + TikTok Pixel | Built in | Native to ad platform | Free (with the spend) | Native, no contract |
| Shopify Marketing Reports | Last-click (last non-direct), rules-based | No (erases assists) | Native | Built in | Included with Shopify | Free (with the plan) | Native, no contract |
| GA4 | Data-driven attribution, click/visit-based | No (ignores impressions, no control group) | Native GA4 tag | Built in | Free | Free | Native, no contract |
Competitor figures are our estimates of a fully loaded monthly cost in EUR, built from each vendor's published pricing (USD where quoted) on the date shown under this table. A tilde or "est." marks an estimate, "reported" marks a figure from a third-party report, and quote-only vendors are marked as such. Prices change often: verify with the vendor before relying on them. Not vendor quotes to us.
Elevar pricing read from getelevar.com/pricing on 2026-09-08.
Run the side-by-side. Watch the model work on a sample store first, no signup. Then upload your GA4 export and get incremental ROAS with confidence intervals in 5–10 minutes, €99. Refundable if the first read doesn't pay for itself in one reallocation decision. Keep your current tool; use us as the independent causal second opinion.
We're the only one in this table without an ad budget, or a dashboard subscription, to protect.