They clean the tracking. We decide what was incremental.
Choose Elevar when iOS data loss and tracking-quality decay are hurting your Shopify reporting and your ad-platform optimization. Stack Causality Engine on top when the tracking is clean and the question shifts to 'and which of those events were actually caused by spend?'
€99 once, excl. VAT. Keep Elevar; use us as the causal second opinion.
Same question, different answer. Often the opposite answer.
- Elevar answers
- Is the conversion event clean and consented?Server-side data layer to 40+ destinations
- Causality Engine answers
- Which spend caused the conversion?Causal inference, next to last-click
| Compared on | Causality Engine | Elevar |
|---|---|---|
| Category | Causal attribution engine | Server-side tracking + data layer |
| Causal incrementality? | Yes, default | No (different job) |
| Install | None (CSV upload) | Data layer + destinations (1 to 2 weeks) |
| Price | €99 per read · €299/mo ProExcl. VAT | $225 to $3,000+/mo by planaudiense.com/products/audiense-online/pricing, read |
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Every fact, sourced. And why you can keep Elevar.
Short answer: Keep Elevar. Causality Engine is not a replacement for it: it installs nothing and reads the GA4 export you already have, so it adds a read of what each channel caused on top of Elevar's tracking data layer (not attribution), for €99.
Scroll the table sideways for every column.
| Compared on | Causality EngineThe layer on top | ElevarServer-side tracking for Shopify, now sold by Audiense as Audiense Online |
|---|---|---|
| Compatible with Causality Engine | It is the layerReads your GA4 export | YesKeep Elevar, add the read |
| Pay once, no subscription | Yes€99 per read; Pro at €299 a month is optional | Subscription$225/mo |
| Price stays flat as you grow | Yes€99 a read, whatever your revenue or ad spend | NoPriced on your order volume |
| Money back if it does not help | YesFull refund within 30 days, no questions asked | Fees are non-refundable1 |
| Method | Causal inference on your GA4 export | Tracking data layer (not attribution) |
| Starting price | €99 once, excl. VAT | $225/moaudiense.com/products/audiense-online/pricing, read |
| Pricing model | €99 per read, or Pro at €299 a month | Tiered by orders a month: Core $225/mo (up to 2k), Advanced $650/mo (10k), Premium $1,250/mo (30k), Elite from $3,000/mo |
| Setup | Upload a GA4 export; results in 1 to 2 minutes | Data-layer install and tag configuration |
| Best for | Ecommerce brands on GA4 spending on two or more channels | Fixing tracking data quality on Shopify |
| How it gets your data | ||
| Needs its own pixel, tag or SDK | NoNothing to install | Yes2 |
| Works with Google Analytics 4 | YesA GA4 export is the input | Yes3 |
| Native store integrations | Any store that runs GA4Shopify, WooCommerce, Shopware, Magento or a custom build | Shopify4 |
| Server-side tracking or conversion APIs | NoIt reads data you already collect | Yes5 |
| What it measures | ||
| Multi-touch attribution | NoCausal attribution: what each channel caused | No6 |
| Marketing mix modelling | No | Not stated |
| Incrementality or holdout tests | NoNo test to run | Not stated |
| Post-purchase surveys | No | Not stated |
| How you buy it | ||
| Self-serve sign-up | YesUpload at /start | Yes7 |
| Free trial or free plan | First finding freeThe €99 read is refundable within 30 days | 15-day free trial8 |
| Billing terms | None for the readPro is billed monthly, cancel any time | Monthly9 |
| Who makes it | ||
| Headquarters | Utrecht, Netherlands | Charleston, United States10 |
| Founded | 2023 | 201711 |
| States EU data hosting | YesPrimary infrastructure in the EU, per our privacy policy | Not stated |
| What reviewers say | ||
| G2 | Not listed yet | Not stated |
| Capterra | Not listed yet | 5.0 stars (1 review)12 |
| Shopify App Store | No appNothing to install | 4.8 stars (170 reviews)13 |
Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too. “Not stated” means we could not find it on the vendor's own pages or listings on 12 October 2026; it does not mean the feature is missing.
Sources, read 12 October 2026
- 1. audiense.com/legal/audiense-online-terms: “You agree that all Fees are nonrefundable except as expressly set forth herein.”
- 2. docs.getelevar.com/docs/headless-installation-process-of-elevar-scripts: “You'll need to the Shopify source on the Shopify portion of your website … This includes our dataLayer and data listener logic.”
- 3. audiense.com/products/audiense-online: “Elevar sends clean customer, order, and attribution data into 50+ marketing tools including 35+ server-side integrations, including Meta CAPI, Google Ads, GA4”
- 4. audiense.com/products/audiense-online: “Shopify customers can connect quickly through the Elevar App.”
- 5. audiense.com/products/audiense-online/pricing: “Server-side tracking Capture nearly 100% of conversion data and send it directly to your marketing platforms”
- 6. docs.getelevar.com/docs/how-does-attribution-feed-work: “Elevar does not include first touch organic referrals or include other attribution models like Data-Driven.”
- 7. audiense.com/products/audiense-online/pricing: “Find your perfect plan and start tracking - free for 15 days. … Try Free for 15 Days”
- 8. audiense.com/products/audiense-online/pricing: “Find your perfect plan and start tracking - free for 15 days.”
- 9. docs.getelevar.com/docs/elevar-billing-faqs: “Each standard plan (Core, Advanced, Premium, and Elite) includes: A monthly subscription fee”
- 10. linkedin.com/company/getelevar: “Headquarters Charleston, SC”
- 11. linkedin.com/company/getelevar: “Founded in 2017, Elevar is an ecommerce analytics and tracking platform”
- 12. capterra.com/p/176626/Elevar: “Elevar from Audiense 5.0 (1) … Overall rating Based on 1 user reviews”
- 13. apps.shopify.com/gtm-datalayer-by-elevar: “Rating 4.8 (170)”
The short version. What each one is for.
Elevar is the Shopify server-side conversion-tracking platform: standardized data layer, server-side events to 40+ destinations (Meta CAPI, Google Enhanced Conversions, GA4, TikTok, Klaviyo), consent integrations, SOC 2. Published 2026 pricing is $225 Core / $650 Advanced / $1,250 Premium / $3,000+ Elite by order volume.
What Elevar isn't: an attribution model. It improves the input data quality; it doesn't decide which channel deserves credit. That's a separate layer.
Which one is the right call for your situation.
Choose Elevar when
iOS data loss and tracking-quality decay are hurting your Shopify reporting and your ad-platform optimization. Server-side events to Meta CAPI, Google Enhanced Conversions, and GA4 with proper consent handling is what they do.
Stack Causality Engine on top when
the tracking is clean and the question shifts to 'and which of those events were actually caused by spend?' Elevar makes the input data better. We tell you what the data actually means causally. Run both.
Take it to your CFO.
Different job, both legitimate. Elevar protects your tracking inputs; we measure causal output. A €99 read sits on top of a properly-instrumented Shopify stack.
The questions buyers ask about us vs Elevar.
Is Causality Engine an Elevar alternative?
No, they're different layers. Elevar is server-side conversion tracking; we're causal attribution. Brands running Elevar still need an attribution layer; brands running us still need clean tracking.Do I need Elevar to use you?
No. Clean GA4 data is enough. Elevar makes that GA4 data more accurate, which gives our causal read cleaner input.
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.
Rather talk first? Book a 30-minute call.