They clean the tracking. We decide what was incremental.
Elevar is the Shopify server-side conversion-tracking platform: standardized data layer, server-side events to 40+ destinations (Meta CAPI, Google Enhanced Conversions, GA4, TikTok, Klaviyo), consent integrations, SOC 2. Published 2026 pricing is $225 Core / $650 Advanced / $1,250 Premium / $3,000+ Elite by order volume, plus a $1,000–$4,500 install. The vendor cites 10–20% more tracked conversions versus pixel-only setups (vendor claim).
What Elevar isn't: an attribution model. It improves the input data quality; it doesn't decide which channel deserves credit. That's a separate layer.
// Elevar answers is the conversion event clean and consented? → server-side data layer to 40+ destinations // Causality Engine answers which spend caused the conversion? → causal inference + confidence intervals
Same question, different answer. Often the opposite answer.
| Causality Engine | Elevar | |
|---|---|---|
| Category | Causal attribution engine | Server-side tracking + data layer |
| Causal incrementality? | Yes, default | No (different job) |
| Confidence intervals? | Yes | N/A (not attribution) |
| Install | None (CSV upload) | Data layer + destinations (1–2 weeks) |
| Price | €99 per read · €299/mo Pro | $225–$3,000+/mo + $1k–$4.5k install |
Which one is the right call for your situation.
Choose Elevar when
iOS data loss and tracking-quality decay are hurting your Shopify reporting and your ad-platform optimization. Server-side events to Meta CAPI, Google Enhanced Conversions, and GA4 with proper consent handling is what they do.
Stack Causality Engine on top when
the tracking is clean and the question shifts to 'and which of those events were actually caused by spend, with how much certainty?' Elevar makes the input data better. We tell you what the data actually means causally. Run both.
Different job, both legitimate. Elevar protects your tracking inputs; we measure causal output. A €99 read sits on top of a properly-instrumented Shopify stack.
The questions buyers ask about us vs Elevar.
- Is Causality Engine an Elevar alternative?
- No, they're different layers. Elevar is server-side conversion tracking; we're causal attribution. Brands running Elevar still need an attribution layer; brands running us still need clean tracking.
- Do I need Elevar to use you?
- No. Clean GA4 data is enough. Elevar makes that GA4 data more accurate, which makes our causal read tighter.
Every causal vs MTA tool in one row each.
They track clicks. We measure cause. Four of these five tools are pixel or multi-touch-attribution dashboards on an annual contract; they reassign credit for conversions that already happened, and they need a script installed and maintained. Causality Engine measures incrementality, the sales a channel actually caused, from your existing GA4 and Shopify export, no pixel, with confidence intervals, for €99 a read. Different question, different bill, different install.
| Tool | Core method | Causal? | Pixel / SDK? | Time to value | Pricing model | Yr-1 fully loaded | Contract |
|---|---|---|---|---|---|---|---|
| Causality Engine | Causal inference (Bayesian) on GA4 + Shopify | Yes, native | None | 5–10 min | €99 per read · €299/mo Pro | €99 one-time · €3,588/yr Pro | Credit card, cancel anytime |
| Triple Whale | Pixel + MTA (Clicks & Deterministic Views) | No | Yes (Triple Pixel) | Days (after pixel install and data) | Subscription, GMV tiers | €600–1,500/mo loaded | 12-month minimum |
| Northbeam | ML MTA + MMM + incrementality (2026 add-on) | Partial (newer layer) | Yes (script + UTMs) | Weeks (onboarding) | Subscription, mostly quote | €1,500–2,500/mo | 12-month minimum |
| Rockerbox | MTA + MMM + incrementality (enterprise) | Yes (native) | Yes (integration) | Weeks (config + experiments) | Quote only | €2,000–4,000/mo + onboarding | 12-month minimum |
| Hyros | Server-side click tracking + MTA | No | Yes (watcher scripts, heavy) | 2–12 weeks (setup) | Subscription, demo-gated | €500–5,000/mo by spend | Annual standard |
| Wicked Reports | First-party click MTA (LTV focus) | No | Yes (pixel + CRM/UTM) | Days to weeks | Subscription, by contacts | €550–1,200/mo + integration | Annual standard |
| Cometly | MTA pixel + server-side + CAPI | No | Yes (Comet Pixel + CAPI) | Days (post pixel install) | Quote-only, usage-based | Reported from ~$150/seat/mo | Annual or quote |
| Billy Grace | Deep-learning MTA + Unified Marketing Measurement | Modeled, no CIs | Yes (own first-party pixel) | Demo-gated onboarding | Subscription, by ad spend | €499–3,250/mo + €99 integrations | Demo-gated |
| EYKData | Server-side MTA on owned BigQuery (correlation-based) | Quote-only top tier | Yes (GTM + BigQuery + Stape) | Weeks (stack stand-up) | Subscription, by sales | €399–€529+/mo (Advanced = quote) | Subscription |
| Funnel.io | Data integration / ETL platform | Add-on at quote-only top tier | Connectors / warehouse | Weeks (pipeline build) | Flexpoint consumption | $300–600+/mo (Measure tier ≥$500k spend) | Annual |
| Supermetrics | Marketing data pipeline / connectors | No (claims unverified) | Connectors | Hours per source | Per-source subscription | Reported ~$49–299/mo | Annual |
| Elevar | Shopify server-side conversion tracking + data layer | No (not attribution) | Yes (data layer install) | 1–2 weeks (setup) | Subscription, by orders | $225–3,000+/mo + $1k–4.5k install | Monthly |
| Fairing | Post-purchase survey (zero-party) | No (self-reported) | Survey widget | Minutes (install) | Subscription, by orders | Free–$199/mo (reported) | Monthly |
| Google Ads | Self-attributing network, data-driven attribution | No (window-bound, self-mediated) | Native | Built in | Native to ad platform | Free (with the spend) | Native, no contract |
| Meta Ads Manager | Self-attributing, 7-day click + 1-day view default | No (view-through inflates) | Native + Meta Pixel/CAPI | Built in | Native to ad platform | Free (with the spend) | Native, no contract |
| TikTok Ads Manager | Self-attributing, 7-day click + 1-day view | No (passive-feed view-through) | Native + TikTok Pixel | Built in | Native to ad platform | Free (with the spend) | Native, no contract |
| Shopify Marketing Reports | Last-click (last non-direct), rules-based | No (erases assists) | Native | Built in | Included with Shopify | Free (with the plan) | Native, no contract |
| GA4 | Data-driven attribution, click/visit-based | No (ignores impressions, no control group) | Native GA4 tag | Built in | Free | Free | Native, no contract |
Prices reflect publicly-published tiers or industry-standard fully-loaded estimates as of 2026-06. Not vendor quotes.
Run the side-by-side. Upload your GA4 export, get incremental ROAS with confidence intervals in 5–10 minutes, €99. Refundable if the first read doesn't pay for itself in one reallocation decision. Keep your current tool; use us as the independent causal second opinion.
We're the only one in this table without an ad budget, or a dashboard subscription, to protect.
The math behind your marketing.
Built for Ecommerce brands using GA4.
Product
Causal AttributionIncrementality TestingMarketing Mix ModelingHow It WorksPricingCompare PlansIntegrationsCase StudiesAttribution LibraryResourcesAttribution GuideDTC PlaybookAd Spend CalculatorHave an idea?
© Copyright 2026, Causality Engine
Based in the Netherlands
|KVK: 92226892
|VAT: NL865944039B01
Proudly seen on
