They move your data. We conclude what was incremental.
Choose Funnel.io when your problem is moving marketing data reliably out of dozens of sources into a warehouse, BI tool, or conversion API. Stack Causality Engine on top when you want a causal conclusion on the data Funnel is moving.
€99 once, excl. VAT. Keep Funnel.io; use us as the causal second opinion.
Same question, different answer. Often the opposite answer.
- Funnel.io answers
- Where does the data live and flow?590+ connectors
- Causality Engine answers
- What spend was actually causal?Causal inference on your data, next to last-click
| Compared on | Causality Engine | Funnel.io |
|---|---|---|
| Category | Causal attribution engine | Data integration / ETL platform |
| Causal incrementality? | Yes, default | Add-on at quote-only top tier |
| Install | None (CSV upload) | Connectors + warehouse / BI setup |
| Price | €99 per read · €299/mo ProExcl. VAT | $300/mo Starter / $600/mo Business; Measure ≥$500k spendfunnel.io/pricing, read |
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
The short version. What each one is for.
Funnel.io is a data-integration platform, not really an attribution tool. 590+ managed connectors moving marketing data into your warehouse, BI tools, and conversion APIs, with consumption-based flexpoint pricing. For a mid-market or enterprise team with an analyst, it's solid plumbing.
Their causal capability sits in a separate Funnel Measure add-on (MMM, MTA, incrementality), which is quote-only and aimed at brands spending $500k+ a month (reported ~$2,250/mo at that scale). The base $300/mo Starter and $600/mo Business plans are pipelines, not analyses. Some reviewers flag flexpoint bills as unpredictable and the platform as ETL-only at the base tier.
Which one is the right call for your situation.
Choose Funnel.io when
your problem is moving marketing data reliably out of dozens of sources into a warehouse, BI tool, or conversion API. That's its core job and it's good at it.
Stack Causality Engine on top when
you want a causal conclusion on the data Funnel is moving. We run on a GA4 export (which Funnel can produce), show what each channel caused next to last-click, and don't depend on hitting Funnel's $500k+ ad-spend floor to access causal methodology. Use Funnel for the plumbing, run us on the result.
Take it to your CFO.
Not a Funnel replacement. The pipeline still has a job; the causal-conclusion layer is what's missing at the base tier. A €99 read sits cleanly on top.
The questions buyers ask about us vs Funnel.io.
Is Causality Engine a Funnel.io alternative?
Not really. Funnel is a data pipeline; we're a causal attribution engine. We can run on data Funnel produces. They're complementary, not competitive.Do I need Funnel to use Causality Engine?
No. We accept a direct GA4 CSV export. Funnel just makes producing that export at scale easier for big teams.
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
Free, in your browser: your file is not uploaded. The full read is €99, refundable within 30 days. Prices exclude VAT.
Or book a 30-min call.