Person · Founder & CEO
Joris van Huët
Founder & CEO at Causality Engine. Demo host. Based in Utrecht, Netherlands.
Founder
Joris van Huët
Founder & CEO · Utrecht, Netherlands
Founder and CEO of Causality Engine. Builds causal-inference attribution software for Ecommerce brands on GA4. Runs every demo himself.
Speaks about: Causal Attribution · eCommerce · Digital Marketing
Bio
Joris van Huët is the founder and CEO of Causality Engine, a causal-attribution platform for Ecommerce brands using Google Analytics 4. He founded the company in 2023 to give marketing teams a defensible per-channel ROAS number with honest confidence intervals, instead of the platform-flattering numbers their dashboards print.
He built Causality Engine around a single conviction: most attribution is folklore. Last-click and multi-touch divide credit for conversions that already happened, never asking whether each conversion would have happened anyway. Causal attribution asks that question, in writing, and credits only the incremental.
Joris runs every demo himself. The fastest way to talk to him is to book one. He replies to hi@causalityengine.ai within one business day.
Speaks about
- Causal inference
- Bayesian inference
- Marketing attribution
- Incrementality testing
- Marketing mix modeling
- Ecommerce analytics
- Google Analytics 4
- Shopify analytics
- Confidence interval reporting in marketing
Find him
- LinkedIn (primary): https://www.linkedin.com/in/jvanhuet
- Email: hi@causalityengine.ai
- Book a 20-min call: /demo
- Company: Causality Engine (Utrecht, Netherlands)
Causal attribution check
Find your wasted ad spend
in 5–10 minutes.
Watch the model work on a sample store first, no signup. Then upload your last 40–90 days of GA4 sessions (and Shopify orders if you have them) and get incremental ROAS with confidence intervals. No pixel, no SDK, no integration project. €99 per run. Every quarter on last-click adds to your marketing debt.
Prefer to talk it through first? Book a 20-min call, or read how it works.