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Looking for a Adobe Analytics alternative?

Adobe Analytics uses rules-based attribution + Analysis Workspace and is best for large enterprises with dedicated analytics teams. Below are the closest alternatives among the 65 tools we track: what each is built for, what it offers and what it costs, with the page we read every price from.

€99 once, excl. VAT. Keep Adobe Analytics; use us as the causal second opinion.

The alternatives to Adobe Analytics, with their prices.

We make Causality Engine, so read this as a vendor's page: ours is listed last, and every fact about the others links to their own page.

Short answer: Among the tools we track, the closest to Adobe Analytics are HockeyStack, Branch, Cometly, Converge and HubSpot Marketing. Self-serve sign-up: Branch and HubSpot Marketing. Incrementality or lift tests: HockeyStack. If you would rather keep Adobe Analytics, Causality Engine runs alongside it: a read of what each channel caused, from the GA4 export you already have, for €99.

  • HockeyStack

    Multi-touch attribution with lift reports. Best for B2B go-to-market (marketing, sales, revenue) teams.

    quote only

  • Branch

    Deep-link-based mobile attribution. Best for mobile apps needing deep linking and attribution.

    See its pricing page

    branch.io/pricing, read
  • Cometly

    First-party pixel + server-side tracking. Best for B2B SaaS teams (Stripe- and CRM-native), not primarily ecommerce.

    $750/mo

    cometly.com/affiliates, read
  • Converge

    Server-side event tracking + data routing. Best for DTC brands wanting clean server-side data pipelines.

    quote only

    runconverge.com/pricing, read
  • HubSpot Marketing

    Contact-based attribution reporting. Best for B2B companies using HubSpot CRM wanting basic attribution.

    Free plan; Starter from $10/mo per seat

    hubspot.com/products/marketing, read
  • Causality Engine · runs alongside Adobe Analytics

    Causal inference on your GA4 export: what each channel caused, next to what last-click gave it. It installs nothing, so it runs on top of Adobe Analytics or any tool above.

    €99 a read

    First finding free

Adobe Analytics and Causality Engine, fact by fact · Every tool we track, on every fact

Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.

Adobe Analytics and its alternatives, side by side.

Every value links to the page it was read from. “Not stated” means we could not find it on the vendor's pages, not that the feature is missing.

Scroll the table sideways for every column.

Adobe Analytics and its 5 closest alternatives compared on starting price, billing, what each measures, whether it needs its own pixel, and how it is bought. Each cell links to the page it was read from.
ToolStarting priceBillingMulti-touchMMMLift testsOwn pixel or SDKSelf-serveFree trial or planHQ
Adobe Analyticsquote onlyNot statedYesNot statedNot statedYesNoNot statedSan Jose, United States
HockeyStackquote onlyNot statedYesNot statedYesYesNoDemo onlySan Francisco, United States
BranchSee its pricing pageMonthly (self-serve, billed in arrears)YesNot statedNot statedYesYesFree trial on Basics plan (30 days per help center)Mountain View, United States
Cometly$750/moMonthly or annualYesNot statedNot statedYesNot statedNo free trialNewtown, United States
Convergequote onlyNot statedYesNot statedNot statedYesNoDemo onlyNew York, United States
HubSpot MarketingFree plan; Starter from $10/mo per seatMonthly, quarterly or annual billing (set in the order)YesNot statedNot statedYesYesFree plan; 14-day free trialCambridge, United States

What Adobe Analytics does well

  • Built for large enterprises with dedicated analytics teams.
  • Offers multi-touch attribution. Source
  • Server-side tracking or conversion APIs. Source
  • Native integrations with Magento / Adobe Commerce. Source
  • Rated 4.5 stars from 237 reviews on Capterra. Source

Where Adobe Analytics may not fit

Each line is from Adobe Analytics's own pages.

  • No public price: it is quoted through sales.
  • No self-serve sign-up: you start through a demo or a sales call. Source
  • Needs its own pixel, tag or SDK on your site. Source

Questions about Adobe Analytics alternatives

  • What are the alternatives to Adobe Analytics?
    Among the tools we track, the closest to Adobe Analytics are HockeyStack, Branch, Cometly, Converge and HubSpot Marketing. Self-serve sign-up: Branch and HubSpot Marketing. Incrementality or lift tests: HockeyStack.
  • Do I have to stop using Adobe Analytics to use Causality Engine?
    No. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.
  • Does Adobe Analytics need a pixel or tracking script?
    Yes, according to experienceleague.adobe.com. The alternatives listed here each need one too.Source: experienceleague.adobe.com/en/docs/analytics/implementation/home, read .

Keep reading

Four named Dutch brands and our own store, with the figures they let us publish: the case studies.

GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked

Your platforms guess.
We run the math.

Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.

The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.