Branch vs Causality Engine
Side-by-side comparison of mobile linking and attribution platform vs causal inference for shopify attribution. Updated for 2026.
| Branch | Causality EngineYou are here | |
|---|---|---|
| Starting price | Free tier available | €99 one-time |
| Pricing model | Freemium + enterprise tiers | €99 one-time or $299/mo Pro |
| Methodology | Deep-link-based mobile attribution | causal inference |
| Setup time | 1–2 weeks (SDK integration) | 2 minutes |
| Pixel required? | Yes | No |
| Best for | Mobile apps needing deep linking and attribution | Shopify DTC brands wanting true incrementality measurement |
Where Branch falls short
- Deep linking tool first, attribution second
- Mobile-only — no web e-commerce
- SDK integration complexity
- Attribution is not the core product
Why brands choose Causality Engine instead
- Attribution is THE core product
- Built for web e-commerce
- No SDK integration needed
- Causal methodology not link tracking
Try it risk-free for €99
One-time analysis. No subscription. See your true channel-level ROAS in minutes. Full refund if you don't see the value.
“Finally stopped arguing with our agency about which numbers are real.”
Founder, Beauty Brand
“Discovered €47K/month our dashboards never showed.”
CMO, Fashion Brand
No pixel required2-minute setupGDPR compliantFull refund guarantee
Stop guessing.Start knowing.
See which channels actually drive your revenue. Confidence-scored results in minutes — not months. Full refund if you don't see the value.
Based in the Netherlands
|KVK: 92226892
|VAT: NL865944039B01
Checking Status