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Looking for a Branch alternative?

Branch uses deep-link-based mobile attribution and is best for mobile apps needing deep linking and attribution. Below are the closest alternatives among the 65 tools we track: what each is built for, what it offers and what it costs, with the page we read every price from.

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€99 once, excl. VAT. Keep Branch; use us as the causal second opinion.

The alternatives to Branch, with their prices.

We make Causality Engine, so read this as a vendor's page: ours is listed last, and every fact about the others links to their own page.

Short answer: Among the tools we track, the closest to Branch are Kochava, AppsFlyer, Singular and Adjust. Self-serve sign-up: Kochava, AppsFlyer and Singular. Marketing mix modelling: Kochava. Incrementality or lift tests: Kochava, AppsFlyer, Singular and Adjust. If you would rather keep Branch, Causality Engine runs alongside it: a read of what each channel caused, from the GA4 export you already have, for €99.

  • Kochava

    Mobile measurement partner (MMP) attribution. Best for mobile app marketers needing MMP capabilities.

    Free plan; paid from $500/mo

    kochava.com/get-started, read

  • AppsFlyer

    Mobile measurement partner (MMP) attribution. Best for mobile app marketers and gaming companies.

    Free plan; Growth $0.07 per conversion

    appsflyer.com/pricing, read

  • Singular

    Deterministic + probabilistic mobile attribution. Best for mobile app companies and gaming studios.

    Free plan; Growth $0.05/conversion

    singular.net/pricing, read

  • Adjust

    Mobile measurement partner (MMP) attribution. Best for mobile app marketers at scale.

    quote only

  • Causality Engine · runs alongside Branch

    Causal inference on your GA4 export: what each channel caused, next to what last-click gave it. It installs nothing, so it runs on top of Branch or any tool above.

    €99 a read

    First finding free

Branch and Causality Engine, fact by fact · Every tool we track, on every fact

Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.

Branch and its alternatives, side by side.

Every value links to the page it was read from. “Not stated” means we could not find it on the vendor's pages, not that the feature is missing.

Scroll the table sideways for every column.

Branch and its 4 closest alternatives compared on starting price, billing, what each measures, whether it needs its own pixel, and how it is bought. Each cell links to the page it was read from.
ToolStarting priceBillingMulti-touchMMMLift testsOwn pixel or SDKSelf-serveFree trial or planHQ
BranchSee its pricing pageMonthly (self-serve, billed in arrears)YesNot statedNot statedYesYesFree trial on Basics plan (30 days per help center)Mountain View, United States
KochavaFree plan; paid from $500/moMonthly or annual prepaymentYesYesYesYesYesFree plan; free trials on paid plansSandpoint, United States
AppsFlyerFree plan; Growth $0.07 per conversionPay-as-you-go (Growth, $0.07 per conversion); custom pricing (Enterprise)YesNot statedYesYesYesFree plan (Zero)San Francisco, United States
SingularFree plan; Growth $0.05/conversionNot statedYesNot statedYesYesYesFree plan ($0/conversion, 15,000 paid conversions, no credit card)Palo Alto, United States
Adjustquote onlyNot statedNot statedNot statedYesYesNot statedNot statedBerlin, Germany

What Branch does well

  • Built for mobile apps needing deep linking and attribution.
  • Offers multi-touch attribution. Source
  • Server-side tracking or conversion APIs. Source
  • Self-serve sign-up, without a demo or a sales call. Source
  • Free trial or plan: Free trial on Basics plan (30 days per help center). Source
  • States that data can be hosted in the EU. Source
  • Rated 4.1 stars from 22 reviews on Capterra. Source

Where Branch may not fit

Each line is from Branch's own pages.

  • Refunds: Fees are non-refundable. Source
  • Needs its own pixel, tag or SDK on your site. Source

Questions about Branch alternatives

  • What are the alternatives to Branch?
    Among the tools we track, the closest to Branch are Kochava, AppsFlyer, Singular and Adjust. Self-serve sign-up: Kochava, AppsFlyer and Singular. Marketing mix modelling: Kochava. Incrementality or lift tests: Kochava, AppsFlyer, Singular and Adjust.
  • Do I have to stop using Branch to use Causality Engine?
    No. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.
  • Can I try Branch for free?
    What Branch states: Free trial on Basics plan (30 days per help center).Source: branch.io/pricing, read .
  • Does Branch need a pixel or tracking script?
    Yes, according to branch.io.Source: branch.io/about, read .

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Four named Dutch brands and our own store, with the figures they let us publish: the case studies.

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