Kochava vs Causality Engine
Kochava is best for mobile app marketers needing MMP capabilities. Choose Causality Engine when you need a defensible per-channel read before a budget decision, from the GA4 export you already have.
€99 once, excl. VAT. Keep Kochava; use us as the causal second opinion.
Side by side. Every fact sourced.
Short answer: Keep Kochava. Causality Engine is not a replacement for it: it installs nothing and reads the GA4 export you already have, so it adds a read of what each channel caused on top of Kochava's mobile measurement partner (MMP) attribution, for €99.
Scroll the table sideways for every column.
| Compared on | Causality EngineThe layer on top | KochavaUnified audience and attribution platform |
|---|---|---|
| Compatible with Causality Engine | It is the layerReads your GA4 export | YesKeep Kochava, add the read |
| Pay once, no subscription | Yes€99 per read; Pro at €299 a month is optional | SubscriptionFree plan; paid from $500/mo |
| Price stays flat as you grow | Yes€99 a read, whatever your revenue or ad spend | NoPriced on conversions |
| Money back if it does not help | YesFull refund within 30 days, no questions asked | Pro-rata refund for unreceived services if customer terminates for cause1 |
| Method | Causal inference on your GA4 export | Mobile measurement partner (MMP) attribution |
| Starting price | €99 once, excl. VAT | Free plan; paid from $500/mokochava.com/get-started, read |
| Pricing model | €99 per read, or Pro at €299 a month | Free (10K conversions a month), Foundation from $500/mo, Enterprise from $2,000/mo |
| Setup | Upload a GA4 export; results in 1 to 2 minutes | 1 to 2 weeks (SDK integration) |
| Best for | Ecommerce brands on GA4 spending on two or more channels | Mobile app marketers needing MMP capabilities |
| How it gets your data | ||
| Needs its own pixel, tag or SDK | NoNothing to install | Yes |
| Works with Google Analytics 4 | YesA GA4 export is the input | Not stated |
| Native store integrations | Any store that runs GA4Shopify, WooCommerce, Shopware, Magento or a custom build | Not stated |
| Server-side tracking or conversion APIs | NoIt reads data you already collect | Yes2 |
| What it measures | ||
| Multi-touch attribution | NoCausal attribution: what each channel caused | Yes3 |
| Marketing mix modelling | No | Yes4 |
| Incrementality or holdout tests | NoNo test to run | Yes5 |
| Post-purchase surveys | No | Not stated |
| How you buy it | ||
| Self-serve sign-up | YesUpload at /start | Yes6 |
| Free trial or free plan | First finding freeThe €99 read is refundable within 30 days | Free plan; free trials on paid plans7 |
| Billing terms | None for the readPro is billed monthly, cancel any time | Monthly or annual prepayment8 |
| Who makes it | ||
| Headquarters | Utrecht, Netherlands | Sandpoint, United States9 |
| Founded | 2023 | 201110 |
| States EU data hosting | YesPrimary infrastructure in the EU, per our privacy policy | Not stated |
| What reviewers say | ||
| G2 | Not listed yet | Not stated |
| Capterra | Not listed yet | 4.6 stars (25 reviews)11 |
| Shopify App Store | No appNothing to install | Not stated |
Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too. “Not stated” means we could not find it on the vendor's own pages or listings on 12 October 2026; it does not mean the feature is missing.
Sources, read 12 October 2026
- 1. kochava.com/legal/terms-of-service: “terminates this TOS pursuant to Section 6.3 (Termination For Cause) … Company is entitled to a pro-rata refund … for services it did not receive”
- 2. kochava.com/product/measurement/sdk-or-s2s-integration: “Integrate With Kochava Your Way Software development kit (SDK) or server-to-server (S2S).”
- 3. kochava.com/product/measurement/omnichannel-app-attribution: “Leverage Multi-Touch Attribution Drill down to a final, last-touch attribution source while still identifying key influencers and assists.”
- 4. kochava.com/get-started: “AIM by Kochava is next-generation marketing mix modeling (MMM) platform designed to future-proof your marketing measurement and media mix optimization.”
- 5. kochava.com/product/strategic-services: “Advanced Measurement Obtain performance & incremental lift insights even on the most hard-to-measure channels.”
- 6. kochava.com/get-started: “Free App Analytics® $0/month Includes 10K conversions/month GET STARTED TODAY”
- 7. kochava.com/get-started: “FREE Free App Analytics® $0/month Includes 10K conversions/month GET STARTED TODAY”
- 8. kochava.com/get-started: “Measurement and attribution plans are available in several pricing tiers, with both monthly and annual prepayment options.”
- 9. kochava.com/company: “Our HQ Location We live and work in the wonderful ski resort town of Sandpoint, Idaho”
- 10. kochava.com/company: “Kochava began in 2011 when a team of mobile and gaming professionals saw the need”
- 11. capterra.com/p/171691/Unified-Audience-Platform: “Kochava Software Review 2026: Features, Integrations, Pros & Cons 4.6 ( 25 )”
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Where Kochava falls short
- Mobile-app MMP, not designed for ecommerce
- SDK integration required
- Enterprise pricing opaque
- Post-ATT accuracy concerns
What Causality Engine does differently
- No pixel and no tag. It reads the GA4 export you already have, where Kochava needs its own tracking on the store.
- What each channel caused, next to what last-click gave it, with a data-health score on every channel.
- The first number 1 to 2 minutes after the upload, on whatever GA4 history you export; 12 months or more reads best.
- €99 once, excl. VAT. Pro is €299 a month, billed monthly, cancel any time.
- Full refund within 30 days, no questions asked. You keep the read.
Kochava and Causality Engine: questions
What does Kochava cost?
Kochava's pricing page lists Free plan; paid from $500/mo.Source: kochava.com/get-started, read .Does Kochava's price rise as you grow?
Yes. Priced on conversions, according to its pricing page. Causality Engine is €99 a read, whatever your revenue or ad spend.Source: kochava.com/get-started, read .How does Kochava measure, and how does Causality Engine?
Kochava: Mobile measurement partner (MMP) attribution. Causality Engine: causal inference on your GA4 export, showing what each channel caused next to what last-click gave it.What does Causality Engine cost?
The first finding is free and runs in your browser before any signup. The full read is €99 once, excl. VAT, refundable within 30 days, no questions asked. Pro is €299 a month, billed monthly, cancel any time. The price does not rise with revenue, ad spend, orders or traffic.Can I use Causality Engine together with Kochava?
Yes. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.
Keep reading
Four named Dutch brands and our own store, with the figures they let us publish: the case studies.
GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.