Singular vs Causality Engine
Singular is best for mobile app companies and gaming studios. Choose Causality Engine when you need a defensible per-channel read before a budget decision, from the GA4 export you already have.
€99 once, excl. VAT. Keep Singular; use us as the causal second opinion.
Side by side. Every fact sourced.
Short answer: Keep Singular. Causality Engine is not a replacement for it: it installs nothing and reads the GA4 export you already have, so it adds a read of what each channel caused on top of Singular's deterministic + probabilistic mobile attribution, for €99.
Scroll the table sideways for every column.
| Compared on | Causality EngineThe layer on top | SingularMarketing analytics and attribution for mobile |
|---|---|---|
| Compatible with Causality Engine | It is the layerReads your GA4 export | YesKeep Singular, add the read |
| Pay once, no subscription | Yes€99 per read; Pro at €299 a month is optional | Usage-basedFree plan; Growth $0.05/conversion |
| Price stays flat as you grow | Yes€99 a read, whatever your revenue or ad spend | NoPriced on conversions |
| Money back if it does not help | YesFull refund within 30 days, no questions asked | Fees are non-refundable1 |
| Method | Causal inference on your GA4 export | Deterministic + probabilistic mobile attribution |
| Starting price | €99 once, excl. VAT | Free plan; Growth $0.05/conversionsingular.net/pricing, read |
| Pricing model | €99 per read, or Pro at €299 a month | Free up to 15,000 paid conversions; Growth $0.05 per conversion; Enterprise custom |
| Setup | Upload a GA4 export; results in 1 to 2 minutes | 1 to 2 weeks (SDK integration) |
| Best for | Ecommerce brands on GA4 spending on two or more channels | Mobile app companies and gaming studios |
| How it gets your data | ||
| Needs its own pixel, tag or SDK | NoNothing to install | Yes |
| Works with Google Analytics 4 | YesA GA4 export is the input | Not stated |
| Native store integrations | Any store that runs GA4Shopify, WooCommerce, Shopware, Magento or a custom build | Not stated |
| Server-side tracking or conversion APIs | NoIt reads data you already collect | Yes2 |
| What it measures | ||
| Multi-touch attribution | NoCausal attribution: what each channel caused | Yes3 |
| Marketing mix modelling | No | Not stated |
| Incrementality or holdout tests | NoNo test to run | Yes4 |
| Post-purchase surveys | No | Not stated |
| How you buy it | ||
| Self-serve sign-up | YesUpload at /start | Yes5 |
| Free trial or free plan | First finding freeThe €99 read is refundable within 30 days | Free plan ($0/conversion, 15,000 paid conversions, no credit card)5 |
| Billing terms | None for the readPro is billed monthly, cancel any time | Not stated |
| Who makes it | ||
| Headquarters | Utrecht, Netherlands | Palo Alto, United States6 |
| Founded | 2023 | 20146 |
| States EU data hosting | YesPrimary infrastructure in the EU, per our privacy policy | Not stated |
| What reviewers say | ||
| G2 | Not listed yet | Not stated |
| Capterra | Not listed yet | 4.6 stars (27 reviews)7 |
| Shopify App Store | No appNothing to install | Not stated |
Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too. “Not stated” means we could not find it on the vendor's own pages or listings on 12 October 2026; it does not mean the feature is missing.
Sources, read 12 October 2026
- 1. singular.net/terms: “All your payment obligations are non-cancelable and all amounts paid in connection with the Services are non-refundable.”
- 2. singular.net/web-attribution: “Push web conversion events to ad network Conversions APIs (CAPIs), so platforms optimize against real outcomes rather than upper-funnel proxies.”
- 3. singular.net/web-attribution: “First-touch, last-touch, multi-touch, position-based, and data-driven models.”
- 4. singular.net/omnichannel-measurement: “Multi-touch attribution and incrementality testing as complementary lenses, not competing ones.”
- 5. singular.net/pricing: “$0 / conversion Start Now No credit card required 15,000 paid conversions”
- 6. linkedin.com/company/singular-labs: “Headquarters Palo Alto, California Type Privately Held Founded 2014”
- 7. capterra.com/p/153688/Unified-Marketing-Platform: “Singular Software Review 2026: Features, Integrations, Pros & Cons 4.6 ( 27 )”
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Where Singular falls short
- Mobile-app focused, not built for ecommerce
- Requires SDK integration
- Enterprise pricing not transparent
- Deterministic mobile attribution is commoditized post-ATT
What Causality Engine does differently
- No pixel and no tag. It reads the GA4 export you already have, where Singular needs its own tracking on the store.
- What each channel caused, next to what last-click gave it, with a data-health score on every channel.
- The first number 1 to 2 minutes after the upload, on whatever GA4 history you export; 12 months or more reads best.
- €99 once, excl. VAT. Pro is €299 a month, billed monthly, cancel any time.
- Full refund within 30 days, no questions asked. You keep the read.
Singular and Causality Engine: questions
What does Singular cost?
Singular's pricing page lists Free plan; Growth $0.05/conversion.Source: singular.net/pricing, read .Does Singular's price rise as you grow?
Yes. Priced on conversions, according to its pricing page. Causality Engine is €99 a read, whatever your revenue or ad spend.Source: singular.net/pricing, read .How does Singular measure, and how does Causality Engine?
Singular: Deterministic + probabilistic mobile attribution. Causality Engine: causal inference on your GA4 export, showing what each channel caused next to what last-click gave it.What does Causality Engine cost?
The first finding is free and runs in your browser before any signup. The full read is €99 once, excl. VAT, refundable within 30 days, no questions asked. Pro is €299 a month, billed monthly, cancel any time. The price does not rise with revenue, ad spend, orders or traffic.Can I use Causality Engine together with Singular?
Yes. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.
Keep reading
Four named Dutch brands and our own store, with the figures they let us publish: the case studies.
GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.