Adjust vs Causality Engine
Adjust is best for mobile app marketers at scale. Choose Causality Engine when you need a defensible per-channel read before a budget decision, from the GA4 export you already have.
€99 once, excl. VAT. Keep Adjust; use us as the causal second opinion.
Side by side. Every fact sourced.
Short answer: Keep Adjust. Causality Engine is not a replacement for it: it installs nothing and reads the GA4 export you already have, so it adds a read of what each channel caused on top of Adjust's mobile measurement partner (MMP) attribution, for €99.
Scroll the table sideways for every column.
| Compared on | Causality EngineThe layer on top | AdjustMobile measurement and fraud prevention |
|---|---|---|
| Compatible with Causality Engine | It is the layerReads your GA4 export | YesKeep Adjust, add the read |
| Pay once, no subscription | Yes€99 per read; Pro at €299 a month is optional | No public priceQuoted through sales |
| Price stays flat as you grow | Yes€99 a read, whatever your revenue or ad spend | Not stated |
| Money back if it does not help | YesFull refund within 30 days, no questions asked | Not stated |
| Method | Causal inference on your GA4 export | Mobile measurement partner (MMP) attribution |
| Starting price | €99 once, excl. VAT | Custom pricing |
| Pricing model | €99 per read, or Pro at €299 a month | Enterprise, quoted via sales; no public price |
| Setup | Upload a GA4 export; results in 1 to 2 minutes | 1 to 2 weeks (SDK integration) |
| Best for | Ecommerce brands on GA4 spending on two or more channels | Mobile app marketers at scale |
| How it gets your data | ||
| Needs its own pixel, tag or SDK | NoNothing to install | Yes1 |
| Works with Google Analytics 4 | YesA GA4 export is the input | Not stated |
| Native store integrations | Any store that runs GA4Shopify, WooCommerce, Shopware, Magento or a custom build | Not stated |
| Server-side tracking or conversion APIs | NoIt reads data you already collect | Yes2 |
| What it measures | ||
| Multi-touch attribution | NoCausal attribution: what each channel caused | Not stated |
| Marketing mix modelling | No | Not stated |
| Incrementality or holdout tests | NoNo test to run | Yes3 |
| Post-purchase surveys | No | Not stated |
| How you buy it | ||
| Self-serve sign-up | YesUpload at /start | Not stated |
| Free trial or free plan | First finding freeThe €99 read is refundable within 30 days | Not stated |
| Billing terms | None for the readPro is billed monthly, cancel any time | Not stated |
| Who makes it | ||
| Headquarters | Utrecht, Netherlands | Berlin, Germany4 |
| Founded | 2023 | Not stated |
| States EU data hosting | YesPrimary infrastructure in the EU, per our privacy policy | Yes5 |
| What reviewers say | ||
| G2 | Not listed yet | Not stated |
| Capterra | Not listed yet | 4.2 stars (26 reviews)6 |
| Shopify App Store | No appNothing to install | Not stated |
Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too. “Not stated” means we could not find it on the vendor's own pages or listings on 12 October 2026; it does not mean the feature is missing.
Sources, read 12 October 2026
- 1. help.adjust.com/en/article/getting-started-with-adjust: “Each of these steps is mandatory for you to benefit from Adjust's solutions … Integrate the SDK”
- 2. help.adjust.com/en/article/server-to-server-s2s-integration: “Adjust's S2S API integrations let you connect your app to Adjust without using the Adjust SDK or making any changes to your app code.”
- 3. help.adjust.com/en/article/insight: “Admin and Editor users may create new incrementality tests.”
- 4. linkedin.com/company/adjustcom: “Headquarters Berlin, Berlin Type Privately Held”
- 5. help.adjust.com/en/article/data-residency: “Adjust currently offers Data Residency for the following regions: United States of America (USA) European Economic Area (EEA) Turkey Kingdom of Saudi Arabia”
- 6. capterra.com/p/156559/Adjust: “Adjust Software Review 2026: Features, Integrations, Pros & Cons 4.2 ( 26 )”
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Where Adjust falls short
- Mobile MMP, not designed for ecommerce
- SDK integration required for every app
- Enterprise pricing is opaque
- Install attribution is a commoditized feature
What Causality Engine does differently
- No pixel and no tag. It reads the GA4 export you already have, where Adjust needs its own tracking on the store.
- What each channel caused, next to what last-click gave it, with a data-health score on every channel.
- The first number 1 to 2 minutes after the upload, on whatever GA4 history you export; 12 months or more reads best.
- €99 once, excl. VAT. Pro is €299 a month, billed monthly, cancel any time.
- Full refund within 30 days, no questions asked. You keep the read.
Adjust and Causality Engine: questions
What does Adjust cost?
Adjust publishes no price: it is quoted through sales.How does Adjust measure, and how does Causality Engine?
Adjust: Mobile measurement partner (MMP) attribution. Causality Engine: causal inference on your GA4 export, showing what each channel caused next to what last-click gave it.Does Adjust need a pixel or tracking script?
Yes, according to help.adjust.com. Causality Engine needs none: nothing to install.Source: help.adjust.com/en/article/getting-started-with-adjust, read .What does Causality Engine cost?
The first finding is free and runs in your browser before any signup. The full read is €99 once, excl. VAT, refundable within 30 days, no questions asked. Pro is €299 a month, billed monthly, cancel any time. The price does not rise with revenue, ad spend, orders or traffic.Can I use Causality Engine together with Adjust?
Yes. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.
Keep reading
Four named Dutch brands and our own store, with the figures they let us publish: the case studies.
GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.