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Looking for a Adjust alternative?

Adjust uses mobile measurement partner (MMP) attribution and is best for mobile app marketers at scale. Below are the closest alternatives among the 65 tools we track: what each is built for, what it offers and what it costs, with the page we read every price from.

€99 once, excl. VAT. Keep Adjust; use us as the causal second opinion.

The alternatives to Adjust, with their prices.

We make Causality Engine, so read this as a vendor's page: ours is listed last, and every fact about the others links to their own page.

Short answer: Among the tools we track, the closest to Adjust are Kochava, AppsFlyer, Branch and Singular. Self-serve sign-up: Kochava, AppsFlyer, Branch and Singular. Marketing mix modelling: Kochava. Incrementality or lift tests: Kochava, AppsFlyer and Singular. If you would rather keep Adjust, Causality Engine runs alongside it: a read of what each channel caused, from the GA4 export you already have, for €99.

  • Kochava

    Mobile measurement partner (MMP) attribution. Best for mobile app marketers needing MMP capabilities.

    Free plan; paid from $500/mo

    kochava.com/get-started, read
  • AppsFlyer

    Mobile measurement partner (MMP) attribution. Best for mobile app marketers and gaming companies.

    Free plan; Growth $0.07 per conversion

    appsflyer.com/pricing, read
  • Branch

    Deep-link-based mobile attribution. Best for mobile apps needing deep linking and attribution.

    See its pricing page

    branch.io/pricing, read
  • Singular

    Deterministic + probabilistic mobile attribution. Best for mobile app companies and gaming studios.

    Free plan; Growth $0.05/conversion

    singular.net/pricing, read
  • Causality Engine · runs alongside Adjust

    Causal inference on your GA4 export: what each channel caused, next to what last-click gave it. It installs nothing, so it runs on top of Adjust or any tool above.

    €99 a read

    First finding free

Adjust and Causality Engine, fact by fact · Every tool we track, on every fact

Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.

Adjust and its alternatives, side by side.

Every value links to the page it was read from. “Not stated” means we could not find it on the vendor's pages, not that the feature is missing.

Scroll the table sideways for every column.

What Adjust does well

  • Built for mobile app marketers at scale.
  • Offers incrementality or lift tests. Source
  • Server-side tracking or conversion APIs. Source
  • States that data can be hosted in the EU. Source
  • Rated 4.2 stars from 26 reviews on Capterra. Source

Where Adjust may not fit

Each line is from Adjust's own pages.

  • No public price: it is quoted through sales.
  • Needs its own pixel, tag or SDK on your site. Source

Questions about Adjust alternatives

  • What are the alternatives to Adjust?
    Among the tools we track, the closest to Adjust are Kochava, AppsFlyer, Branch and Singular. Self-serve sign-up: Kochava, AppsFlyer, Branch and Singular. Marketing mix modelling: Kochava. Incrementality or lift tests: Kochava, AppsFlyer and Singular.
  • Do I have to stop using Adjust to use Causality Engine?
    No. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.
  • Does Adjust need a pixel or tracking script?
    Yes, according to help.adjust.com.Source: help.adjust.com/en/article/getting-started-with-adjust, read .

Keep reading

Four named Dutch brands and our own store, with the figures they let us publish: the case studies.

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Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.

The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.